Urban-gro, Inc. has been renamed Flash Sports & Media, Inc., reflecting its focus on sports and media opportunities.
Quiver AI Summary
urban-gro, Inc. held a special shareholder meeting where the shareholders approved a name change to Flash Sports & Media, Inc. The company's common stock will trade under the new ticker symbol "FLZH" on Nasdaq, pending processing. This rebranding signifies a shift in focus from legacy markets to becoming a global platform for live sports and media, emphasizing the creation, commercialization, and monetization of sports properties and fan engagement. CEO Bradley Nattrass highlighted that the name change represents a significant milestone in the company's transformation and aligns with their vision of capitalizing on opportunities in the sports and media industries. The company plans to share further updates related to its strategic initiatives and partnerships in the future.
Potential Positives
- Shareholders approved the Company's name change to Flash Sports & Media, Inc., marking a significant milestone in its strategic transformation.
- The new ticker symbol "FLZH" will better align the Company's brand with its focus on the sports and media industry, potentially enhancing investor perception.
- The Company is transitioning from its legacy markets to concentrate exclusively on building a global sports, media, and experiential platform, which may open new revenue opportunities.
- Management expressed optimism about the long-term possibilities in live sports, media rights, sponsorships, and fan engagement, indicating a positive outlook for growth.
Potential Negatives
- Transitioning from legacy markets to a new focus on sports and media may indicate a lack of stability and could alienate existing shareholders who valued the company’s previous offerings.
- The company faces significant risks and uncertainties associated with its strategic transition, integration of new business units, and the need to develop and monetize new opportunities in a competitive industry.
- Market acceptance and compliance issues related to the new ticker symbol and business direction could pose challenges for future investor confidence.
FAQ
What is the new name of urban-gro, Inc.?
The company is now named Flash Sports & Media, Inc.
What is the new ticker symbol for Flash Sports & Media?
The new ticker symbol is “FLZH” on The Nasdaq Stock Market.
What does Flash Sports & Media focus on?
The company focuses on creating, producing, and monetizing live sports and media properties.
Why was the name change approved?
The name change marks a key milestone in the company’s transformation into the sports and media sector.
How will the name change affect investors?
The name and ticker symbol changes reflect the company's strategic focus, potentially offering new investment opportunities in sports and media.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$UGRO Revenue
$UGRO had revenues of $9.5M in Q1 2025. This is a decrease of -38.22% from the same period in the prior year.
You can track UGRO financials on Quiver Quantitative's UGRO stock page.
You can access data on UGRO stock through the Quiver Quantitative API.
$UGRO Hedge Fund Activity
We have seen 4 institutional investors add shares of $UGRO stock to their portfolio, and 26 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FLAGSHIP HARBOR ADVISORS, LLC removed 244,189 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $5,391,693
- HRT FINANCIAL LP removed 110,593 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $30,966
- PRIVATE ADVISOR GROUP, LLC removed 42,012 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $11,763
- TWO SIGMA SECURITIES, LLC removed 28,434 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $7,961
- SYMPHONY FINANCIAL SERVICES, INC. removed 19,000 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $5,320
- UBS GROUP AG removed 17,490 shares (-75.8%) from their portfolio in Q1 2026, for an estimated $386,179
- WORLD INVESTMENT ADVISORS removed 17,482 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $386,002
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
Full Release
LAFAYETTE, Colo., June 12, 2026 (GLOBE NEWSWIRE) -- urban-gro, Inc. (Nasdaq: UGRO) (the “Company”) today announced that, at a special meeting of shareholders held earlier today, shareholders approved the Company’s name change to Flash Sports & Media, Inc. The Company also announced that its common stock is expected to begin trading under the new ticker symbol “FLZH” on The Nasdaq Stock Market, subject to Nasdaq’s processing and effectiveness.
The new corporate name reflects the next chapter for the Company as a global sports and media platform focused on the creation, production, commercialization, and monetization of live sports properties, media rights, sponsorships, branded content, and fan engagement opportunities.
Following the Company’s previously announced business combination with Flash Sports & Media and the integration of Innovative Production Group FZ, LLC (“IPG”), the Company no longer operates in its legacy markets and is now focused exclusively on building its sports, media, and experiential platform.
“The approval of our name change to Flash Sports and Media, Inc. marks an important milestone in the Company’s transformation,” said Bradley Nattrass, Chief Executive Officer. “Our new name and ticker symbol better reflect who we are today and where we are headed. We believe live sports, global media rights, sponsorship, and fan engagement represent compelling long-term opportunities, and Flash Sports and Media is being built to participate in that growing global ecosystem.”
The Company expects to provide additional updates regarding its sports and media initiatives, strategic partnerships, commercial opportunities, and corporate development plans as appropriate.
About Flash Sports and Media, Inc.
Flash Sports and Media, Inc. is a global sports, media, and experiential platform focused on the creation, production, commercialization, and monetization of live events, sports properties, original content, media rights, sponsorships, and branded fan experiences. Following its business combination with Flash Sports & Media and the integration of Innovative Production Group FZ, LLC, the Company is focused on opportunities across the global sports and media industry.
Investor Relations Contact
Company Websites
https://flashsportsandmedia.com
https://www.theipggroup.com
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding the Company’s name change and ticker symbol change; the Company’s strategic transition into the sports and media industry; the anticipated benefits of its business combination with Flash Sports & Media; the development and commercialization of sports and media platforms; potential media rights, sponsorship, live event, content, and fan engagement opportunities; and the Company’s ability to execute its business strategy.
These forward-looking statements are based on current expectations, estimates, and assumptions and involve known and unknown risks and uncertainties that could cause actual results and outcomes to differ materially from those expressed or implied by such statements. Such risks and uncertainties include, without limitation, risks relating to the Company’s strategic transition, integration of Flash Sports & Media and IPG, the Company’s ability to develop and monetize sports and media opportunities, market acceptance, third-party relationships, financing needs, regulatory matters, Nasdaq compliance, and general economic, market, and industry conditions.
Additional factors that could cause actual results to differ materially from those described in forward-looking statements can be found in the Company’s most recent Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, and other filings with the Securities and Exchange Commission, available at www.sec.gov. Forward-looking statements speak only as of the date of this press release, and the Company undertakes no obligation to update or revise any forward-looking statements except as required by law.
Source: Flash Sports and Media, Inc.
