XWELL Celebrates Grand Opening of New Wellness Center in Brandon, Florida

XWELL opens a new wellness center in Brandon, Florida, featuring expert services and complimentary consultations at the launch event.

Quiver AI Summary

XWELL, a wellness solutions company, has announced the grand opening of its new wellness center at Bloomingdale Square in Brandon, Florida, set for September 12, 2025. The launch event will feature expert-led services, including live demonstrations and personalized skincare consultations. This location marks a significant addition to XWELL’s Florida presence and is the first to include a Nurse Practitioner, offering medical services like Botox and Dermal Fillers. CEO Ezra Ernst highlighted this opening as part of their strategy to expand wellness services in accessible locations. Attendees at the celebration will receive complimentary gift bags while supplies last, and the center will offer a range of wellness services, with more expected in the future.

Potential Positives

Grand opening of a new wellness center in Brandon, Florida, enhancing XWELL's physical presence and accessibility in the community.
Introduction of a Nurse Practitioner at the Bloomingdale location, allowing the offering of medical services such as Botox and Dermal Fillers, expanding the range of services available to customers.
The opening reinforces XWELL's strategy to expand brick-and-mortar locations and wellness services, showcasing the company's growth and market strategy effectiveness.

Potential Negatives

The press release contains a forward-looking statement disclaimer, indicating uncertainty regarding future performance which may raise concerns among investors.
There is no mention of financial projections or past performance metrics, which may lead to skepticism about the company's growth potential.
The focus on an expansion strategy may suggest the company is facing pressure to grow, which could indicate previous underperformance in existing locations.

FAQ

What is the location of XWELL’s new wellness center in Florida?

The new XWELL wellness center is located at Bloomingdale Square, 915 Bloomingdale Ave, Unit 405, Brandon, FL 33511.

What services will be offered at the Bloomingdale wellness center?

The Bloomingdale center will offer facials, waxing services, medical services like Botox and Dermal Fillers, and more wellness offerings soon.

When is the grand opening event for the new wellness center?

The grand opening event is on Thursday, September 12, from 3:00 PM to 7:00 PM ET, with a ribbon cutting at 4:00 PM ET.

Will there be any special activities during the launch event?

Yes, attendees will enjoy live demos, personalized skincare consultations, guided demonstrations, and complimentary product sampling.

How does this new location fit into XWELL's expansion strategy?

This opening signifies XWELL’s commitment to expanding wellness services accessible to customers in their local communities across Florida.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$XWEL Hedge Fund Activity

We have seen 5 institutional investors add shares of $XWEL stock to their portfolio, and 8 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

UBS GROUP AG removed 3,097 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $2,856
TOWER RESEARCH CAPITAL LLC (TRC) removed 2,345 shares (-35.7%) from their portfolio in Q2 2025, for an estimated $2,162
GEODE CAPITAL MANAGEMENT, LLC removed 1,489 shares (-3.1%) from their portfolio in Q2 2025, for an estimated $1,373
MORGAN STANLEY removed 1,489 shares (-30.0%) from their portfolio in Q2 2025, for an estimated $1,373
SUSQUEHANNA INTERNATIONAL GROUP, LLP added 1,351 shares (+6.8%) to their portfolio in Q2 2025, for an estimated $1,246
GROUP ONE TRADING LLC removed 239 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $220
STRATEGIC WEALTH PARTNERS, LTD. added 97 shares (+inf%) to their portfolio in Q2 2025, for an estimated $89

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

Full Release

BRANDON, Fla., Sept. 12, 2025 (GLOBE NEWSWIRE) -- XWELL (Nasdaq: XWEL) (“XWELL” or the “Company”), a leader in wellness solutions for people on the go, today celebrates the grand opening of its newest Florida wellness center at Bloomingdale Square in Brandon, Florida.

You’re Invited: Celebrate with Us:

Attendees will enjoy an immersive launch event showcasing XWELL’s expert-led services, including live demos, personalized skincare consultations, and a preview of the treatments available at the new Bloomingdale store.

Date: Thursday, September 12
Time: 3:00 PM – 7:00 PM ET
Ribbon Cutting: 4:00 PM ET
Location: Bloomingdale Square, 915 Bloomingdale Ave, Unit 405, Brandon, FL 33511

Throughout the celebration, attendees will enjoy guided demonstrations, complimentary product sampling, and personalized consultations from XWELL’s team of experienced health and wellness professionals. The Bloomingdale center will feature facials, waxing services and medical services, with additional wellness offerings to follow in the near future.

“The Bloomingdale opening represents another important step in our brick-and-mortar strategy,” said Ezra Ernst, CEO of XWELL. “We’re excited to introduce our full suite of wellness services to Brandon, giving the community a trusted destination for self-care. This opening – along with our recent others in Waterford and Clearwater – demonstrate that XWELL is successfully executing its strategy to expand wellness services to customers where they live, work, and travel.”

Today’s opening also marks an exciting milestone as the first XWELL location to feature a Nurse Practitioner as part of the team. At launch, the store will offer medical services such as Botox and Dermal Fillers, with additional medical services to follow. Guests attending the celebration will receive complimentary gift bags while supplies last.

The Bloomingdale debut continues XWELL’s momentum in Florida. Just last month, the Company announced the debut of its Waterford Lakes Wellness Center in Orlando. Together, these milestones mark XWELL’s expanding presence in Central Florida and reinforce its mission to make modern, expert-driven wellness experiences approachable and accessible.

For more information about XWELL’s services and locations, visit www.XWELL.com .

About XWELL, Inc.
XWELL, Inc. (Nasdaq: XWEL) is a global wellness holding company that operates a portfolio of brands dedicated to health, beauty, and self-care, including Xpres Spa ^® , Naples Wax Center ^® , XpresCheck ^® , and HyperPointe™. With locations in airports and metropolitan areas across the country, XWELL is redefining the modern wellness experience through innovation, personalization, and accessibility.

Forward-Looking Statements
This press release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements include, without limitation: the anticipated use of proceeds from the private placement. Forward-looking statements relating to expectations about future results or events are based upon information available to XWELL as of the date of this press release, and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, as amended, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and other Securities and Exchange Commission filings. All subsequent written and oral forward-looking statements concerning XWELL, or other matters and attributable to XWELL or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.