Why HubSpot (HUBS) Stock Is Up Today

HubSpot (HUBS) is up 6.7% today. Here is some analysis on what might have caused this price movement. ([hubspot.gcs-web.com](https://hubspot.gcs-web.com/news-releases/news-release-details/hubspot-reports-strong-q1-2026-results?utm_source=openai))

Analysis: The most likely driver appears to be a rebound after the broader software selloff earlier this week, helped by investors revisiting HubSpot’s stronger standalone fundamentals. This could also be because HubSpot entered the move with evidence of solid revenue growth, margin expansion, AI product launches, and a still-active share repurchase authorization, which may have made the stock look attractive after recent weakness. ([marketscreener.com](https://www.marketscreener.com/news/ibm-warns-ai-boom-is-squeezing-software-budgets-shares-slump-in-sector-rout-ce7f5edcd18ef427?utm_source=openai))

Details:

HubSpot’s first-quarter 2026 revenue rose 23% year over year on an as-reported basis, while management highlighted customer growth and operating margin expansion. ([hubspot.gcs-web.com](https://hubspot.gcs-web.com/news-releases/news-release-details/hubspot-reports-strong-q1-2026-results?utm_source=openai))

The company’s Q2 2026 outlook called for roughly $897 million to $898 million in revenue and about $173 million to $174 million in operating profit, showing the business was still guiding for growth even after a volatile stretch for software stocks. ([hubspot.gcs-web.com](https://hubspot.gcs-web.com/static-files/4c3573cb-fa3a-44ec-8391-b1537f99afa8?utm_source=openai))

HubSpot launched new AI-focused products in April, including HubSpot AEO and additional agentic features, reinforcing the view that it is trying to position itself for AI-driven demand rather than being displaced by it. ([hubspot.gcs-web.com](https://hubspot.gcs-web.com/news))

Company filings also showed that about $789 million remained under HubSpot’s $1 billion repurchase program as of March 31, 2026, while recent July insider filings mostly reflected tax withholding or planned sale-related activity rather than a new negative operating development. ([ir.hubspot.com](https://ir.hubspot.com/news-releases/news-release-details/hubspot-reports-strong-q1-2026-results?utm_source=openai))

Sources:

HubSpot Investor Relations, SEC, Reuters

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$HUBS Insider Trading Activity

$HUBS insiders have traded $HUBS stock on the open market 9 times in the past 6 months. Of those trades, 0 have been purchases and 9 have been sales.

Here’s a breakdown of recent trading of $HUBS stock by insiders over the last 6 months:

BRIAN HALLIGAN has made 0 purchases and 6 sales selling 50,553 shares for an estimated $12,252,838.
ERIKA ASHLEY FISHER (Chief Legal Officer) has made 0 purchases and 3 sales selling 2,345 shares for an estimated $565,067.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$HUBS Hedge Fund Activity

We have seen 347 institutional investors add shares of $HUBS stock to their portfolio, and 331 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

TWO SIGMA INVESTMENTS, LP added 1,139,685 shares (+556.1%) to their portfolio in Q1 2026, for an estimated $278,197,108
MORGAN STANLEY added 770,073 shares (+154.9%) to their portfolio in Q1 2026, for an estimated $187,974,819
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added 703,706 shares (+352.1%) to their portfolio in Q1 2026, for an estimated $171,774,634
CLEARBRIDGE INVESTMENTS, LLC removed 565,372 shares (-98.6%) from their portfolio in Q1 2026, for an estimated $138,007,305
MILLENNIUM MANAGEMENT LLC added 456,103 shares (+102.7%) to their portfolio in Q1 2026, for an estimated $111,334,742
AQR CAPITAL MANAGEMENT LLC added 439,188 shares (+36.9%) to their portfolio in Q1 2026, for an estimated $107,205,790
ALLIANCEBERNSTEIN L.P. removed 383,287 shares (-91.0%) from their portfolio in Q1 2026, for an estimated $93,560,356

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$HUBS Analyst Ratings

Wall Street analysts have issued reports on $HUBS in the last several months. We have seen 6 firms issue buy ratings on the stock, and 1 firms issue sell ratings.

Here are some recent analyst ratings:

Mizuho issued a "Outperform" rating on 05/08/2026
Morgan Stanley issued a "Overweight" rating on 05/08/2026
B of A Securities issued a "Underperform" rating on 05/08/2026
Piper Sandler issued a "Overweight" rating on 02/12/2026
Macquarie issued a "Outperform" rating on 02/12/2026
JP Morgan issued a "Overweight" rating on 02/12/2026
Jefferies issued a "Buy" rating on 02/12/2026

To track analyst ratings and price targets for $HUBS, check out Quiver Quantitative's $HUBS forecast page.

$HUBS Price Targets

Multiple analysts have issued price targets for $HUBS recently. We have seen 24 analysts offer price targets for $HUBS in the last 6 months, with a median target of $295.0.

Here are some recent targets:

Raimo Lenschow from Barclays set a target price of $270.0 on 05/11/2026
Ryan Macwilliams from Wells Fargo set a target price of $300.0 on 05/08/2026
Steve Koenig from Macquarie set a target price of $190.0 on 05/08/2026
Taylor McGinnis from UBS set a target price of $250.0 on 05/08/2026
Billy Fitzsimmons from Piper Sandler set a target price of $250.0 on 05/08/2026
Tyler Radke from Citigroup set a target price of $230.0 on 05/08/2026
Rishi Jaluria from RBC Capital set a target price of $350.0 on 05/08/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.