Vital Farms appoints William B. Cyr to its board, enhancing leadership with his extensive consumer packaged goods experience.
Quiver AI Summary
Vital Farms has announced the appointment of William B. Cyr to its board of directors effective July 1, 2025. Cyr has over 40 years of experience in the consumer packaged goods sector, currently serving as CEO of Freshpet, Inc., and previously held leadership roles at Sunny Delight Beverages and Procter & Gamble. His extensive expertise is expected to enhance Vital Farms' mission of providing ethically produced food. Cyr will join the board's audit committee, with his election slated for the 2027 annual meeting. Vital Farms, a Certified B Corporation, focuses on humane treatment of animals and sustainable practices, and has become a leading brand of pasture-raised eggs in the U.S.
Potential Positives
- Appointment of William B. Cyr to the board of directors brings extensive leadership experience in the consumer packaged goods industry, particularly from his role as CEO of Freshpet.
- Cyr's addition to the board is expected to bolster Vital Farms' strategic direction and aid in its goal to become America's most trusted food company.
- The board now comprises nine members, enhancing its governance and oversight capabilities as the company prepares for continued growth in the ethically-produced foods market.
Potential Negatives
- William B. Cyr's appointment to the board may raise concerns regarding potential conflicts of interest, given his role as CEO of Freshpet, a competing brand in the food industry.
- The transition of board roles, with Karl Khoury moving from the audit committee, might indicate instability or dissatisfaction within board committee lineups.
- There is a lack of detail on what specific strategies or changes Cyr plans to implement, raising questions about the direction of the company under new board leadership.
FAQ
Who is William B. Cyr?
William B. Cyr is a business leader with over 40 years in consumer packaged goods, currently serving as CEO of Freshpet, Inc.
When was Cyr appointed to the Vital Farms board?
Cyr was appointed to the board of directors effective July 1, 2025.
What is Vital Farms known for?
Vital Farms is known for offering a range of ethically produced foods, particularly pasture-raised eggs.
What role will Cyr serve on the board?
Cyr will serve on the board's audit committee and will stand for election at the 2027 annual meeting.
How many board members does Vital Farms have now?
With Cyr's appointment, Vital Farms has a total of nine board members.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$VITL Insider Trading Activity
$VITL insiders have traded $VITL stock on the open market 27 times in the past 6 months. Of those trades, 0 have been purchases and 27 have been sales.
Here’s a breakdown of recent trading of $VITL stock by insiders over the last 6 months:
- RUSSELL DIEZ-CANSECO (PRESIDENT AND CEO) has made 0 purchases and 10 sales selling 225,237 shares for an estimated $7,963,934.
- MATTHEW OHAYER (EXECUTIVE CHAIRPERSON) has made 0 purchases and 13 sales selling 150,000 shares for an estimated $5,188,615.
- JOANNE BAL (GC, SEC. AND HEAD OF IMPACT) sold 28,246 shares for an estimated $1,273,894
- KATHRYN MCKEON (CMO and GM, Butter) has made 0 purchases and 2 sales selling 24,600 shares for an estimated $1,059,399.
- THILO WREDE (CHIEF FINANCIAL OFFICER) sold 1,200 shares for an estimated $38,316
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Full Release
AUSTIN, Texas, July 02, 2025 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the appointment of William B. (Billy) Cyr to its board of directors effective July 1, 2025.
Cyr is an accomplished business leader with more than 40 years of experience in the consumer packaged goods space. Since September 2016, Cyr has served as the Chief Executive Officer of Freshpet, Inc. , a pet food company whose mission is to elevate the way we feed our pets with fresh food that nourishes all. He also serves as a member of its board of directors. Before assuming his role at Freshpet, Cyr served as President and Chief Executive Officer of Sunny Delight Beverages Co. He also spent 19 years at Procter & Gamble, where he ultimately served as the Vice President and General Manager of the North American Juice Business and Global Nutritional Beverages. Cyr serves as a Board and Executive Committee Member of the Consumer Brands Association, a position he has held since 2002. Cyr received his A.B. in History and East Asian Studies from Princeton University.
“Billy is a servant leader with deep expertise in CPG. He understands the importance of a strong brand, and has helped build Freshpet into a true category disruptor,” said Russell Diez-Canseco, Vital Farms’ President and CEO. “I look forward to working with Billy on our board of directors, and think he will have a valuable impact as we establish Vital Farms as America's most trusted food company.”
“It is incredibly exciting to have Billy join our board,” added Vital Farms’ Founder and Chairperson of the board of directors, Matthew O’Hayer. “He brings a valuable perspective to our organization, and I look forward to working with him to further our mission to bring ethically produced food to the table.”
Cyr was appointed to the class of directors that will stand for election at the 2027 annual meeting of stockholders. With Cyr’s appointment, Vital Farms has nine board members. Cyr will serve on the board’s audit committee, replacing current audit committee member Karl Khoury, who will join the board’s nominating and governance committee. Khoury will replace Denny Marie Post, who will continue to serve as the board’s Lead Independent Director.
“I have long admired Vital Farms as a mission-driven company and I am pleased to join the board,” Cyr said. “I believe there is an incredible opportunity for continued growth and I look forward to working with the board of directors and management team as Vital Farms fulfills its mission and creates value for all stakeholders.”
ABOUT VITAL FARMS:
Vital Farms (Nasdaq: VITL), a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 450 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in approximately 26,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit
https://vitalfarms.com/
.
CONTACT:
Media:
Rob Discher
[email protected]
Investors:
John Mills
[email protected]