Visa's Retail Spend Monitor reports a 4.4% increase in holiday spending, with in-store sales dominating at 88%.
Quiver AI Summary
Visa's annual Retail Spend Monitor revealed a 4.4% increase in overall holiday retail spending in Canada for the season, with 88% of spending occurring in physical stores and 12% online. E-commerce sales rose by 7% year over year, driven by extended promotions and consumer convenience, while clothing and accessories saw the highest growth at 10%. The report indicates that advancements in artificial intelligence have begun to influence consumer behavior, leading to more informed purchasing decisions. The data reflects broader global trends, with holiday spending also increasing in the U.S., U.K., and Australia. Visa aims to support Canadian businesses by providing insights into evolving consumer behavior through its consulting services.
Potential Positives
- Overall holiday retail spending increased by 4.4% year over year, indicating a positive trend in consumer spending.
- In-store sales accounted for 88% of total spending, demonstrating strong consumer preference for physical retail experiences.
- E-commerce sales grew by 7% compared to the prior year, reflecting the ongoing expansion of online retail and consumer adaptability.
- The release of the VCA Retail Spend Monitor provides valuable insights that can help Canadian businesses make informed decisions, showcasing Visa's role as a leader in analytics and consulting services.
Potential Negatives
- Significant reliance on in-store sales, with 88% of total spending occurring offline, which may indicate vulnerabilities in the rapidly growing e-commerce landscape.
- The reported overall growth of 4.4% in holiday retail spending was not adjusted for inflation, potentially masking a real decline in consumer spending power.
- The company's statement highlighting "shifting consumer behaviours" and the mention of AI reshaping shopping experiences suggests a need for adaptation, implying that current strategies may be insufficient to meet evolving consumer demands.
FAQ
What percentage of holiday spending occurred in-store?
88% of total holiday spending happened in-store, with only 12% taking place online.
How much did e-commerce sales increase year over year?
E-commerce sales increased by 7% compared to the previous year.
Which retail category saw the highest growth?
Clothing and accessories sales grew by 10%, leading all retail segments.
What did the Visa Retail Spend Monitor analyze?
The monitor analyzed retail sales activity over a seven-week period starting November 1.
How can businesses benefit from Visa Consulting & Analytics?
VCA provides insights into emerging trends to help businesses make data-driven decisions.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$V Insider Trading Activity
$V insiders have traded $V stock on the open market 12 times in the past 6 months. Of those trades, 0 have been purchases and 12 have been sales.
Here’s a breakdown of recent trading of $V stock by insiders over the last 6 months:
- RYAN MCINERNEY (Chief Executive Officer) has made 0 purchases and 5 sales selling 50,570 shares for an estimated $17,446,912.
- RAJAT TANEJA (PRESIDENT, TECHNOLOGY) has made 0 purchases and 2 sales selling 30,048 shares for an estimated $9,919,275.
- PAUL D FABARA (CHIEF RISK & CLIENT SVCS OFC) has made 0 purchases and 2 sales selling 9,728 shares for an estimated $3,212,353.
- JULIE B ROTTENBERG (GENERAL COUNSEL) has made 0 purchases and 2 sales selling 4,054 shares for an estimated $1,396,643.
- LLOYD CARNEY sold 900 shares for an estimated $302,832
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$V Revenue
$V had revenues of $10.7B in Q4 2025. This is an increase of 11.51% from the same period in the prior year.
You can track V financials on Quiver Quantitative's V stock page.
$V Congressional Stock Trading
Members of Congress have traded $V stock 16 times in the past 6 months. Of those trades, 7 have been purchases and 9 have been sales.
Here’s a breakdown of recent trading of $V stock by members of Congress over the last 6 months:
- REPRESENTATIVE DAVID TAYLOR has traded it 4 times. They made 4 purchases worth up to $60,000 on 12/03, 11/12, 08/13 and 0 sales.
- REPRESENTATIVE RICHARD MCCORMICK purchased up to $15,000 on 11/05.
- REPRESENTATIVE LISA C. MCCLAIN has traded it 3 times. They made 1 purchase worth up to $15,000 on 10/30 and 2 sales worth up to $30,000 on 10/31, 10/30.
- REPRESENTATIVE BYRON DONALDS purchased up to $15,000 on 10/24.
- REPRESENTATIVE VAL T. HOYLE sold up to $15,000 on 09/23.
- REPRESENTATIVE JOSH GOTTHEIMER has traded it 6 times. They made 0 purchases and 6 sales worth up to $90,000 on 08/12, 08/01, 07/14, 06/26, 06/25, 06/24.
To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.
$V Hedge Fund Activity
We have seen 1,978 institutional investors add shares of $V stock to their portfolio, and 1,992 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC added 9,043,483 shares (+54.7%) to their portfolio in Q3 2025, for an estimated $3,087,264,226
- TCI FUND MANAGEMENT LTD added 8,989,793 shares (+47.1%) to their portfolio in Q3 2025, for an estimated $3,068,935,534
- JPMORGAN CHASE & CO removed 7,211,590 shares (-31.6%) from their portfolio in Q3 2025, for an estimated $2,461,892,594
- FMR LLC removed 7,158,378 shares (-12.8%) from their portfolio in Q3 2025, for an estimated $2,443,727,081
- NORGES BANK added 3,451,229 shares (+21.1%) to their portfolio in Q2 2025, for an estimated $1,225,358,856
- CITADEL ADVISORS LLC added 3,037,976 shares (+14838.2%) to their portfolio in Q3 2025, for an estimated $1,037,104,246
- MASSACHUSETTS FINANCIAL SERVICES CO /MA/ removed 3,006,717 shares (-35.6%) from their portfolio in Q3 2025, for an estimated $1,026,433,049
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$V Analyst Ratings
Wall Street analysts have issued reports on $V in the last several months. We have seen 12 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- HSBC issued a "Buy" rating on 12/08/2025
- UBS issued a "Buy" rating on 10/29/2025
- Macquarie issued a "Outperform" rating on 10/29/2025
- Keybanc issued a "Overweight" rating on 10/22/2025
- Citigroup issued a "Buy" rating on 10/22/2025
- Wells Fargo issued a "Overweight" rating on 10/22/2025
- Baird issued a "Outperform" rating on 10/06/2025
To track analyst ratings and price targets for $V, check out Quiver Quantitative's $V forecast page.
$V Price Targets
Multiple analysts have issued price targets for $V recently. We have seen 14 analysts offer price targets for $V in the last 6 months, with a median target of $408.0.
Here are some recent targets:
- Mihir Bhatia from B of A Securities set a target price of $382.0 on 12/11/2025
- Saul Martinez from HSBC set a target price of $389.0 on 12/08/2025
- John Davis from Raymond James set a target price of $408.0 on 10/29/2025
- Timothy Chiodo from UBS set a target price of $425.0 on 10/29/2025
- Paul Golding from Macquarie set a target price of $410.0 on 10/29/2025
- Bryan Keane from Citigroup set a target price of $450.0 on 10/22/2025
- Jason Kupferberg from Wells Fargo set a target price of $412.0 on 10/22/2025
Full Release
- In ‑ store sales dominate: 88% of total spending happened in-store and 12% online
- Total e ‑ commerce sales increased 7% compared to the prior year, reflecting total value of online purchases across all retail categories
-
Clothing and accessories sales grew 10%, leading all retail segments
TORONTO, Dec. 23, 2025 (GLOBE NEWSWIRE) -- Visa, a global leader in digital payments, today released its annual Retail Spend Monitor from Visa Consulting & Analytics (VCA), offering a comprehensive view of Canada’s holiday retail activity. Preliminary data shows that overall holiday retail spending increased 4.4% year over year across all payment types, including cash and cheque. These figures are not adjusted for inflation.
“Retailers delivered seamless shopping experiences both in stores and online, and consumers responded with enthusiasm,” said Wayne Best, Chief Economist at Visa. “This season also marked a turning point, with artificial intelligence beginning to shape how people discover products, compare prices, and interact with offers. This led to a more informed, more intentional consumer, ensuring they could stretch their discretionary spending.”
Key highlights include:
- In-store shopping remains strong : 88% of holiday payment volume was in physical stores and 12% online
- E-commerce continues to expand : Online retail spending increased 7% YoY, driven by extended promotions and continued convenience.
-
Global Trends
: Holiday spending momentum extended beyond Canada with notable increases in U.S. (+4.2%), U.K. (+3.6%), and Australia (+5.0%), reflecting strong consumer purchasing power across the globe.
Seasonal spending snapshot by category:
- Clothing and accessory purchases rose : This category saw a 10% lift (versus 5.3% last year) making it the fastest growing segment in Canada.
- One-stop shops spread the cheer: General merchandise stores saw a 9% lift (versus 2% last year) with consumers seeking convenience.
-
‘Tis the season for health and personal care
: Retailers in this category saw a 5.4% lift (versus 3.5% last year).
The VCA Retail Spend Monitor analyzes retail sales activity over a seven-week period beginning November 1, using a subset of Visa payments network data in Canada and survey-based estimates for other payment methods.
"VCA empowers Canadian businesses to stay ahead of the curve by transforming emerging trends into actionable, data-driven strategies," said Lacy Lauks, Head of Visa Consulting and Analytics at Visa Canada. "The VCA Retail Spend Monitor reveals shifting consumer behaviours and equips Canadian businesses with the insights they need to thrive in the evolving commerce landscape."
The VCA Retail Spend Monitor is produced by Visa Consulting & Analytics’ (VCA) global network of thousands of consultants, data scientists, and product experts from around the world. Their expertise combined with the power of VisaNet data – which represents over 329 billion transactions a year – helps clients identify trends and make data-driven decisions 1 . In the last year, VCA delivered nearly 4,500 consulting engagements that helped clients realize an estimated $6.5 billion in incremental revenue as a result.
To learn more about how Visa Consulting & Analytics can help clients turn data and insights into actionable business decisions, visit here .
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
The views, opinions, and/or estimates, as the case may be (“views”), expressed herein are those of the Visa Consulting & Analytics team and do not necessarily reflect those of Visa executive management or other Visa employees and affiliates. This content is intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice and do not in any way reflect actual or forecasted Visa operational or financial performance. Visa neither makes any warranty or representation as to the completeness or accuracy of the views contained herein, nor assumes any liability or responsibility that may result from reliance on such views. These views are often based on current market conditions and are subject to change without notice.
1- Transaction data at June 30, 2025
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