Total Wine & More partners with Rackspace Technology for multicloud solutions, enhancing digital transformation and cost efficiency.
Quiver AI Summary
Rackspace Technology has partnered with Total Wine & More to support the retailer's digital transformation through a strategic multicloud approach, utilizing Microsoft Azure and Google Cloud for various technology initiatives. Total Wine selected Rackspace for its flexible managed support and cloud optimization expertise, allowing the company to optimize cloud costs and improve operational efficiency. The collaboration has led to a 20% reduction in cloud costs year-to-date, driven by Rackspace's innovative solutions such as Elastic Engineering, DBA Services, and Optimizer+. Total Wine's VP noted the importance of Rackspace's team and their actionable insights in fostering a relationship built on trust and shared success. Now operating 284 superstores nationwide, Total Wine continues to leverage this partnership to enhance customer experiences and drive innovation.
Potential Positives
- Rackspace Technology has secured a partnership with Total Wine & More, demonstrating its capacity to support major digital transformations through a strategic multicloud approach.
- The collaboration leverages both Microsoft Azure and Google Cloud, highlighting Rackspace's expertise in providing tailored managed support across different cloud environments.
- Total Wine & More has reported a 20% reduction in cloud costs year-to-date as a result of Rackspace's cloud optimization solutions, positioning Rackspace as a valuable partner in driving cost efficiency.
- The partnership enhances Total Wine's ability to scale and innovate, further establishing Rackspace Technology as a leader in delivering exceptional customer experiences in the retail sector.
Potential Negatives
- Disclaimer suggests that the results described may not be replicable for other clients, potentially undermining confidence in Rackspace's capabilities.
- Lack of details on specific technical challenges faced by Total Wine & More could imply that the partnership is not without its complications.
- Press release emphasizes reliance on multi-cloud strategy, which might indicate that Total Wine & More views a single provider as insufficient, potentially raising questions about Rackspace's long-term competitiveness.
FAQ
What is the partnership between Rackspace and Total Wine & More about?
The partnership aims to advance Total Wine's digital transformation using a strategic multicloud approach with Microsoft Azure and Google Cloud.
How does Rackspace support Total Wine's multicloud strategy?
Rackspace provides flexible, managed support and cloud optimization expertise across both Azure and Google Cloud platforms.
What are some of the key solutions provided by Rackspace?
Key solutions include Rackspace Elastic Engineering, DBA Services, and Optimizer+, which enhance operational efficiency and reduce costs.
How much cost savings has Total Wine achieved through Rackspace?
Total Wine has reduced its cloud costs by 20% year-to-date, thanks to Rackspace's Optimizer+ and FinOps program.
What benefits has Total Wine experienced from its partnership with Rackspace?
Total Wine has enhanced its ability to scale, innovate, and deliver exceptional customer experiences through ongoing support and collaboration with Rackspace.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
SAN ANTONIO, Oct. 15, 2025 (GLOBE NEWSWIRE) -- Rackspace Technology ®, a leading end-to-end hybrid cloud and AI solutions company, today announced Total Wine & More, America’s Wine Superstore®, has partnered with Rackspace to advance its digital transformation through a strategic, multicloud approach. The retailer adopted two public cloud platforms, Microsoft Azure and Google Cloud, selecting the best cloud for each of its major technology initiatives. It chose Rackspace to provide flexible, managed support and gained valuable cloud optimization expertise.
“We needed a partner who could support our multicloud strategy and provide consistent, expert guidance across both Azure and Google Cloud,” said Rob DeSantos, VP of Infrastructure and Workplace Solutions at Total Wine & More. “Rackspace Technology not only met those needs but exceeded our expectations with their technical depth and collaborative approach.”
“Total Wine & More’s multicloud strategy showcases the value of choosing the right cloud for the right workload,” said D K Sinha, President of Public Cloud at Rackspace Technology. “By leveraging both Microsoft Azure and Google Cloud and partnering with Rackspace Technology for unified expertise across platforms, they gained flexibility, cost efficiency, and speed. This approach is increasingly common among innovative retailers seeking to modernize faster and use multicloud as a driver of agility and customer experience."
Key Solutions Driving Innovation:
- Rackspace Elastic Engineering : Provides ongoing support for modernizing Total Wine’s inventory system and migrating backend operations to Azure, including automation with Terraform across cloud environments.
- Rackspace DBA Services : Ensures optimal performance, reliability, and availability of databases supporting ecommerce and inventory systems.
-
Rackspace Optimizer+
: Delivers strategic insights and automated optimizations that helped Total Wine reduce cloud costs by 20% year-to-date.
The partnership has empowered Total Wine to transform cost optimization into a catalyst for innovation.
“With the FinOps program and Optimizer+, we don’t just receive another set of dashboards or reports. We get actionable insights and the expertise to dig deeper,” said DeSantos. “We continue to improve efficiency and keep technology at the forefront of business growth and innovation.”
Total Wine & More continues to expand its footprint, now operating 284 superstores across 29 states. With Rackspace Technology as a strategic partner, the company has enhanced its ability to scale, innovate, and deliver exceptional customer experiences.
“With our Rackspace partnership, it’s not just the tools we’ve acquired; it’s the people,” added DeSantos. “Their team listens, adapts, and consistently delivers value. It’s a relationship built on trust and shared success.”
Read the full case study at: Total Wine | Rackspace Technology
About Total Wine & More
Founded in 1991, Total Wine & More is the largest independent retailer of fine wine in the U.S., offering over 8,000 wines, 3,000 spirits, and 2,500 beers. The company is committed to providing low prices, exceptional service, and a superior shopping experience.
About Rackspace Technology
Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company. We can design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
Disclaimer
This press release contains information believed to be accurate as of October 15, 2025. Rackspace Technology® makes no representations or warranties, express or implied, regarding the completeness, accuracy, or suitability of the information contained herein for any particular purpose. Results described in this press release, including cost savings and performance improvements, are based on the specific circumstances of Total Wine & More and may not be indicative of results that other clients may achieve. Actual results will vary based on individual client configurations, usage patterns, and business requirements. References to third-party companies, products, and services are provided for informational purposes only and do not constitute an endorsement by Rackspace Technology or Total Wine & More. Total Wine & More® and America's Wine Superstore® are registered trademarks of Total Wine & More. All other trademarks, service marks, and company names mentioned are the property of their respective owners. Rackspace Technology reserves the right to update or modify the information in this press release without prior notice.
Media Contact:
Cheryl Amerine, [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/99a84454-0134-45a8-8ca3-94bb9145fd15
