The Tile Shop expands its Kelli Fontana collection with new Chain Reaction and Kloe tile designs, enhancing home decor options.
Quiver AI Summary
The Tile Shop, a Minnesota-based retailer of natural and man-made tiles, announced an expansion of its exclusive collaboration with designer Kelli Fontana, introducing new tile designs named Chain Reaction and Kloe. These additions follow the success of Fontana's current best-selling patterned tile, Inlay Proper, and aim to enhance home design with expressive patterns and textures. Chain Reaction features a polished marble mosaic inspired by luxury fashion, while Kloe offers a romantic, heritage-inspired porcelain tile. The new designs reflect current trends in texture and pattern play, and are available in The Tile Shop’s 140 showrooms and online. The collaboration with Fontana adds to The Tile Shop's portfolio of exclusive designer partnerships.
Potential Positives
- The Tile Shop is expanding its exclusive collaboration with designer Kelli Fontana, which is a significant move to strengthen its designer collections and meet strong customer demand.
- The launch of new designs, Chain Reaction and Kloe, reflects current market trends in home design, potentially attracting more customers and increasing sales.
- By offering unique and creative tile options, The Tile Shop enhances its reputation for high-quality, distinctive products, appealing to both homeowners and design professionals.
- The availability of these new designs in 140 showrooms increases product visibility and accessibility, likely leading to higher customer engagement and sales opportunities.
Potential Negatives
- While the press release highlights new product offerings, it does not provide any information about sales figures or customer feedback beyond "strong customer demand," leaving it unclear how well these new designs might perform in the market.
- The announcement focuses solely on the Kelli Fontana collaboration and does not address the company's overall business performance or comparison with competitors, which may raise concerns about reliance on a single partnership for growth.
- There is no mention of any sustainability practices or commitments to eco-friendly materials, which are increasingly important to consumers in the tile and home improvement markets.
FAQ
What are the new tile designs introduced by The Tile Shop?
The Tile Shop has launched new designs called Chain Reaction and Kloe in their collaboration with designer Kelli Fontana.
What styles are included in the Kelli Fontana collection?
The Kelli Fontana collection includes standout styles like Inlay Proper, Chain Reaction, and Kloe, each offering unique patterns and textures.
Where can I buy the Kelli Fontana tiles?
The Kelli Fontana tiles are available at The Tile Shop's 140 showrooms in the U.S. and online at tileshop.com.
What colors are available for Chain Reaction and Kloe tiles?
Chain Reaction is available in Pearl Beige and Black On Black, while Kloe comes in Ivory and In Bloom.
Who is Kelli Fontana?
Kelli Fontana is a celebrated designer known for her artistic approach and acclaimed designs, specializing in residential real estate projects.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
MINNEAPOLIS, Dec. 02, 2025 (GLOBE NEWSWIRE) -- The Tile Shop, the Minnesota-based specialty retailer of natural stone and man-made tiles, today announced new additions to its exclusive collaboration with designer Kelli Fontana, expanding one of the retailer’s top-performing designer collections. Following strong customer demand for standout Kelli Fontana styles like Inlay Proper —the company’s current #1 best-selling patterned tile—the new Chain Reaction and Kloe designs offer fresh opportunities for expressive pattern, elevated texture, and artful installations across the home.
“I am so thrilled to continue growing my partnership with The Tile Shop,” says Fontana. “Chain Reaction and Kloe open the door to even more creativity—from romantic, heritage-inspired layouts to bold graphic moments. Seeing how customers bring their own personality to these tiles is endlessly inspiring.”
“The response to Kelli’s designs has been exceptional from the beginning,” said Kirsty Froelich, Director of Design and Product Development at The Tile Shop. “Her work is beautiful, soulful, and instantly recognizable. These latest additions reflect key trends we’re seeing—texture, pattern play, and elevated neutrals—and we’re excited to see how homeowners and designers use them to create layered, collected, and highly personal spaces.”
About the New Designs
Chain Reaction
Available colors:
Pearl Beige
and
Black On Black
Inspired by high-end textiles and luxury fashion houses, the Chain Reaction marble mosaic makes a bold, dynamic statement. Polished marble “chains” interlock across a matte marble background to create a sense of movement, depth, and modern edge ideal for walls, floors, and backsplashes.
Kloe
Available colors:
Ivory
and
In Bloom
Named after Fontana’s dog, Kloe is a 6" x 6" porcelain tile with soft ivory coloring, patina edging, and romantic, heritage-inspired character. The solid Ivory offers timeless simplicity, while the In Bloom design features a charcoal, non-directional floral pattern that repeats seamlessly across tiles. Each style stands beautifully on its own or can be paired for custom layouts.
Chain Reaction, Kloe, and all other styles from The Tile Shop x Kelli Fontana collaboration are available now at The Tile Shop’s 140 showrooms throughout the U.S. and online at tileshop.com/collection/kelli-fontana .
In addition to the Kelli Fontana collaboration, The Tile Shop’s portfolio of exclusive designer partnerships includes Alison Victoria , Laura Park , Jeffrey Alan Marks , Nikki Chu , and Nate Berkus (launching Fall 2026), as well as heritage brands Laura Ashley and Morris & Co .
ABOUT THE TILE SHOP
Tile Shop Holdings, Inc., is a leading specialty retailer of natural stone, man-made and luxury vinyl tiles, setting and maintenance materials, and related accessories in the United States. The Tile Shop offers a wide selection of high-quality products, exclusive designs, knowledgeable staff and exceptional customer service in an extensive showroom environment. The Tile Shop currently operates 140 stores in 31 states and the District of Columbia.
The Tile Shop is a proud member of the American Society of Interior Designers (ASID), National Association of Homebuilders (NAHB), National Kitchen and Bath Association (NKBA), and the National Tile Contractors Association (NTCA). For more information, visit tileshop.com. Join The Tile Shop (#thetileshop) on Instagram , TikTok , Facebook , Pinterest and YouTube .
ABOUT KELLI FONTANA
Kelli Fontana is Classic. Bold. Whimsical. These three components inhabit each of her designs in varying degrees. Her warm, harmonious and thoughtfully considered artistic approach has captured the attention of renowned clients—world-class athletes, business leaders, and industry tastemakers. With over two decades of experience, Kelli and her team specialize in the development of multi-faceted residential real estate projects across North America. Her work is regularly featured in industry media, design catalogs, and luxury home publications.
Learn more at kellifontana.co or follow along on Instagram at @kellifontana_ .
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cb6005f7-d6a2-4ff9-bcf3-4cfe63666441
