The Honest Company reintroduces its Sanitizing Wipes in Lavender and Grapefruit, now in travel-friendly sizes.
Quiver AI Summary
The Honest Company has announced the return of its popular Fragrance Free Sanitizing Wipes now available in Lavender and Grapefruit scents, designed for families on-the-go. These wipes, known for their effective formula that kills 99.99% of germs, are safe for hands and suitable for daily use. Offered in travel-friendly 15-count packs and larger 50-count packs with improved packaging to maintain moisture, they are perfect for various situations such as travel and school. The wipes are made with 65% plant-derived alcohol, alongside aloe and glycerin, and are free from harmful chemicals. Megan Williams, President of the Adult Operating Unit, emphasized the company's commitment to providing clean, safe, and effective products that meet customer demands. These wipes will be available online through major retailers like Amazon and Target, with Walmart to follow soon.
Potential Positives
- Introduction of scented options (Lavender and Grapefruit) for a popular product, responding to consumer demands.
- Product is EWG Verified® and complies with CDC recommendations, enhancing trust and credibility among consumers.
- Convenient travel-friendly packaging expands market appeal, especially for busy families and travelers.
- Availability on major online platforms (Amazon, Target, and soon Walmart) increases accessibility and potential sales channels.
Potential Negatives
- Reintroducing scented wipes could imply that the previous fragrance-free offering was not meeting customer expectations or sales goals, potentially indicating a lack of product viability.
- The focus on travel-friendly sizes may suggest that demand for the previous larger sizes was declining, which could reflect broader issues in product acceptance in the market.
FAQ
What new scents are available for Honest Sanitizing Wipes?
The Honest Company has reintroduced Lavender and Grapefruit scents for their popular Sanitizing Wipes.
Are Honest Sanitizing Wipes safe for children?
Yes, the wipes are gentle enough for all family members, including children.
Where can I purchase Honest Sanitizing Wipes?
Honest Sanitizing Wipes are available online at Amazon and Target, with Walmart coming soon.
How effective are Honest Sanitizing Wipes against germs?
The wipes kill 99.99% of most illness-causing germs, according to the company.
What makes Honest Sanitizing Wipes eco-friendly?
They are made with plant-derived alcohol and free from harmful chemicals, aligning with the brand’s clean standards.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$HNST Insider Trading Activity
$HNST insiders have traded $HNST stock on the open market 8 times in the past 6 months. Of those trades, 0 have been purchases and 8 have been sales.
Here’s a breakdown of recent trading of $HNST stock by insiders over the last 6 months:
- CARLA VERNON (Chief Executive Officer) sold 97,505 shares for an estimated $253,513
- KATHERINE BARTON (Chief Growth Officer) has made 0 purchases and 2 sales selling 33,945 shares for an estimated $87,903.
- BRENDAN SHEEHEY (General Counsel) sold 11,849 shares for an estimated $30,807
- STEPHEN WINCHELL (Chief Innovation Officer) sold 10,595 shares for an estimated $27,547
- THOMAS STERNWEIS (SVP, Enterprise Dev. & Strat.) sold 5,071 shares for an estimated $13,184
- DORRIA L. BALL (Chief People Officer) sold 4,767 shares for an estimated $12,394
- JONATHAN MAYLE (SVP, Customer Sales) sold 4,722 shares for an estimated $12,277
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$HNST Revenue
$HNST had revenues of $92.6M in Q3 2025. This is a decrease of -6.72% from the same period in the prior year.
You can track HNST financials on Quiver Quantitative's HNST stock page.
$HNST Hedge Fund Activity
We have seen 66 institutional investors add shares of $HNST stock to their portfolio, and 122 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- MAK CAPITAL ONE LLC added 3,528,704 shares (+inf%) to their portfolio in Q4 2025, for an estimated $9,104,056
- PORTOLAN CAPITAL MANAGEMENT, LLC removed 2,123,798 shares (-30.7%) from their portfolio in Q4 2025, for an estimated $5,479,398
- BALYASNY ASSET MANAGEMENT L.P. added 1,782,742 shares (+796.2%) to their portfolio in Q4 2025, for an estimated $4,599,474
- VICTORY CAPITAL MANAGEMENT INC removed 1,607,866 shares (-68.9%) from their portfolio in Q4 2025, for an estimated $4,148,294
- RENAISSANCE TECHNOLOGIES LLC removed 1,496,500 shares (-70.4%) from their portfolio in Q4 2025, for an estimated $3,860,970
- VANGUARD GROUP INC added 1,061,370 shares (+20.0%) to their portfolio in Q4 2025, for an estimated $2,738,334
- MORGAN STANLEY removed 857,664 shares (-67.7%) from their portfolio in Q4 2025, for an estimated $2,212,773
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$HNST Analyst Ratings
Wall Street analysts have issued reports on $HNST in the last several months. We have seen 0 firms issue buy ratings on the stock, and 1 firms issue sell ratings.
Here are some recent analyst ratings:
- JP Morgan issued a "Underweight" rating on 01/16/2026
To track analyst ratings and price targets for $HNST, check out Quiver Quantitative's $HNST forecast page.
$HNST Price Targets
Multiple analysts have issued price targets for $HNST recently. We have seen 2 analysts offer price targets for $HNST in the last 6 months, with a median target of $3.0.
Here are some recent targets:
- Dana Telsey from Telsey Advisory Group set a target price of $3.0 on 02/19/2026
- Dara Mohsenian from Morgan Stanley set a target price of $3.0 on 11/19/2025
Full Release
- Cleanliness On-the-Go: The Honest Company’s best-selling Fragrance Free Sanitizing Wipes are now available in Lavender and Grapefruit scents and travel‑friendly pack sizes.
-
Trusted, Clean Conscious™ Formula:
Kills 99.99% of germs*, safe for hands and gentle enough for all family use and everyday routines.
Sanitizing Wipes from The Honest Company, now available in Lavender and Grapefruit natural fragrance options.
LOS ANGELES, Feb. 23, 2026 (GLOBE NEWSWIRE) -- The Honest Company (NASDAQ: HNST), a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone—from babies to adults, today announced the return of scented options for the brand’s fan-favorite Fragrance Free Sanitizing Wipes. Now available again in Lavender and Grapefruit scents, the fragrant wipes build on the brand’s trusted antibacterial formula that is effective and safe for use on hands.
Perfect for cough and cold season, travel days, school routines, and everyday moments in between, Honest Sanitizing Wipes provide a convenient way to clean hands when soap and water are not readily available for adults and families on-the-go. Redesigned in fresh packaging, the naturally scented wipes return in travel-size 15-count packs, and are also offered in 50-count sizes that are made with a hard top lid and flexible seal to keep wipes wet.
Ingredient Overview:
- Kills 99.99% of germs.*
- Made with 65% plant-derived alcohol and a touch of aloe + glycerin.
- Made with naturally derived fragrance.
- Made without Benzalkonium Chloride (BZK), synthetic fragrances, parabens, phenoxyethanol or elemental chlorine processing.
- EWG Verified®, Dermatologist tested, toxicologist audited + cruelty free
-
Complies with the alcohol levels recommended by the Centers for Disease Control and Prevention (CDC) for hand sanitizing products when soap and water are not available.
The returning lineup joins Honest Sanitizing Sprays on shelves to give shoppers more flexibility across sizes and scents, while maintaining the same proven performance of Honest's Sanitizing Wipes.
“We’re thrilled to bring back the beloved natural fragrance options that our customers have been asking for with the return of the Lavender and Grapefruit Sanitizing Wipes,” said Megan Williams, President of the Adult Operating Unit at The Honest Company. “And with more portable size options, we’re introducing thoughtful updates to Honest’s Sanitizing Wipes that fit seamlessly into busy days, travel plans, and seasonal moments throughout the year.”
Honest’s Sanitizing Wipes are available online on Amazon and Target.com , with availability on Walmart.com coming soon.
*Kills 99.99% of most illness causing germs
About The Honest Company
Founded in 2012, The Honest Company [NASDAQ: HNST] is on a mission to create personal care that raises the standards of clean and brings joy to each and every moment. By combining thoughtful design with science-based innovation, the Company delivers cleanly-formulated and sustainably-designed personal care products for everyone from babies to adults – showing you don’t have to compromise between performance and peace of mind.
The Honest Standard, the Company’s rigorous set of guiding principles that shape every step of product innovation and development, reflects Honest’s ongoing dedication to safety, transparency and integrity. As a leader in Clean Conscious™ products, Honest continues to set a new standard for clean formulations, bringing joy to a community that seeks authenticity, transparency and efficacy in everyday essentials. Honest products are available nationwide at major retailers, including Amazon, Target and Walmart. For more information about The Honest Standard and the Company, please visit www.honest.com .
Honest Contact
:
MJ Johnson | The Honest Company |
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8e2441f5-5ef4-4aac-8486-76f771129f9a
