Taboola introduces monetization for its DeeperDive AI engine, enabling generative AI platforms to generate revenue through user queries.
Quiver AI Summary
Taboola announced the opening of its DeeperDive monetization engine to generative AI companies, including those developing chatbots and virtual assistants. This initiative allows these companies to transform user inquiries into new revenue streams by embedding high-intent advertisements directly within AI-generated results. DeeperDive is an AI answer engine that enhances editorial content through interactive conversations, providing readers with deeper engagement. This move aims to establish a sustainable economic model for AI services, as many consumers are hesitant to subscribe to multiple platforms. The announcement was made in conjunction with Taboola's participation in Cannes Lions 2026, where it will discuss the future of conversational AI and monetization in the digital landscape.
Potential Positives
- Taboola is expanding its DeeperDive platform to allow generative AI companies to monetize user queries, opening new revenue opportunities for these companies.
- The collaboration provides a new monetization channel for publishers, leveraging the growing demand for conversational and AI-driven content experiences.
- DeeperDive integrates advanced technology, including NVIDIA accelerated computing, enabling high-capacity performance for millions of AI interactions.
- Taboola’s announcement positions the company as a key player in the evolving AI landscape, focusing on an economic model that aligns with the future of conversational engagement on the internet.
Potential Negatives
- The press release indicates significant reliance on advertising revenues, which could be vulnerable to fluctuations in the advertising market and economic conditions.
- The forward-looking statements section highlights inherent risks and uncertainties, suggesting potential challenges in achieving their projected outcomes and the sustainability of their business model.
- The emphasis on monetization for third-party AI companies may raise concerns about potential conflicts of interest or issues related to user experience if advertisements detract from the quality of interactions.
FAQ
What is Taboola's DeeperDive?
DeeperDive is a generative AI answer engine that transforms editorial content into interactive conversational experiences while monetizing user queries.
How does DeeperDive generate revenue for AI companies?
DeeperDive allows AI companies to monetize user inquiries by inserting high-intent ads into the AI-powered results page.
Who can benefit from Taboola's monetization engine?
Generative AI companies, including those offering chatbots and virtual assistants, can leverage Taboola's monetization engine for additional revenue opportunities.
What technology powers the DeeperDive platform?
DeeperDive is powered by NVIDIA accelerated computing, enabling high-throughput, low-latency inference to deliver millions of AI interactions efficiently.
What are the advantages of using DeeperDive for publishers?
Publishers can capitalize on increased audience engagement and monetize content through relevant advertising, enhancing their revenue streams with conversational AI experiences.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$TBLA Insider Trading Activity
$TBLA insiders have traded $TBLA stock on the open market 2 times in the past 6 months. Of those trades, 0 have been purchases and 2 have been sales.
Here’s a breakdown of recent trading of $TBLA stock by insiders over the last 6 months:
- MANAGEMENT HOLDINGS GP, LLC APOLLO has made 0 purchases and 2 sales selling 24,000,000 shares for an estimated $105,600,000.
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$TBLA Hedge Fund Activity
We have seen 99 institutional investors add shares of $TBLA stock to their portfolio, and 79 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- MENORA MIVTACHIM HOLDINGS LTD. removed 4,212,735 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $13,059,478
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- ACADIAN ASSET MANAGEMENT LLC added 1,609,213 shares (+37.5%) to their portfolio in Q1 2026, for an estimated $4,988,560
- CITADEL ADVISORS LLC removed 1,390,582 shares (-93.5%) from their portfolio in Q1 2026, for an estimated $4,310,804
- TWO SIGMA INVESTMENTS, LP added 1,334,754 shares (+41.4%) to their portfolio in Q1 2026, for an estimated $4,137,737
- CREEK DRIVE MANAGEMENT GROUP LLC added 1,270,000 shares (+inf%) to their portfolio in Q1 2026, for an estimated $3,937,000
- QUBE RESEARCH & TECHNOLOGIES LTD added 1,176,849 shares (+258.3%) to their portfolio in Q1 2026, for an estimated $3,648,231
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$TBLA Analyst Ratings
Wall Street analysts have issued reports on $TBLA in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Rosenblatt issued a "Buy" rating on 12/19/2025
To track analyst ratings and price targets for $TBLA, check out Quiver Quantitative's $TBLA forecast page.
$TBLA Price Targets
Multiple analysts have issued price targets for $TBLA recently. We have seen 4 analysts offer price targets for $TBLA in the last 6 months, with a median target of $6.25.
Here are some recent targets:
- John Blackledge from TD Cowen set a target price of $6.0 on 05/11/2026
- Laura Martin from Needham set a target price of $5.5 on 05/07/2026
- Mark Zgutowicz from Benchmark set a target price of $6.5 on 05/07/2026
- Barton Crockett from Rosenblatt set a target price of $7.0 on 02/26/2026
Full Release
NEW YORK, June 16, 2026 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced it is opening up the monetization engine behind DeeperDive , one of the fastest-growing generative AI answer engines in the world, to generative AI companies, such as those offering conversational AI, chatbots and virtual assistants. With it, these companies can instantly and seamlessly turn user queries into new revenue opportunities.
DeeperDive is a generative AI "Answer Engine" embedded across many of the world’s top publishers that transforms trusted editorial content into an interactive conversational experience, allowing readers to explore stories with greater depth.
DeeperDive also adds a new powerful monetization channel for publishers to capitalize on the growing trend of audiences seeking conversational, AI-driven interactions over traditional content experiences. DeeperDive inserts high-intent ads directly into the AI-powered results page, turning user inquiries into meaningful commercial opportunities. Realize , Taboola’s powerful performance ad platform, is the technology that drives demand from direct relationships with tens of thousands of advertisers to the ads that appear on DeeperDive.
With today’s announcement, and the growing demand of AI companies around the world looking to monetize, generative AI-focused platforms can now capitalize on their own user queries to drive revenue, powered by Taboola’s understanding of user behavior. For example, if a user asks a platform about buying a home, the platform can seamlessly surface a highly relevant mortgage advertisement or other advertisements that are likely to result in a conversion, creating a natural blend of utility and monetization.
DeeperDive combines large language models, retrieval systems, and Taboola's proprietary intent graph to generate tens of millions of AI-powered answers every month for more than 7 million users. The platform is powered by NVIDIA accelerated computing, enabling high-throughput, low-latency inference at scale. This foundation allows Taboola to efficiently serve millions of AI interactions while continuously optimizing answer quality, relevance, and monetization.
“Today’s news is about helping build the economic layer of the AI internet,” said Adam Singolda, CEO at Taboola. “The future of the internet will be increasingly conversational and agentic. While AI companies have made incredible progress building products consumers love, many are still looking for sustainable business models. Consumers won't subscribe to every AI service they use, creating a significant opportunity for advertising and commerce to help fund innovation.”
“DeeperDive has proven that AI experiences can successfully connect users with trusted content and relevant commercial ads. We're now bringing that monetization infrastructure to the broader AI ecosystem, helping AI applications, agents, and LLM-powered services grow while creating value for users, advertisers, and publishers,” continued Singolda.
Taboola will spotlight this news alongside programming that features brand, technology, and publishing executives at Cannes Lions 2026 .
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.