TH International Limited celebrates seven years of Tim Hortons in China, launching a promotion with Air Canada for loyal customers.
Quiver AI Summary
On February 26, 2026, TH International Limited, the exclusive operator of Tim Hortons in China, celebrated its seventh anniversary in the country, reflecting on steady growth since its entry in 2019. The company has successfully listed on Nasdaq and reached over 1,000 stores across nearly 100 cities, focusing on its unique "Coffee + Freshly Prepared Food" concept. To commemorate the anniversary and express gratitude to its 31 million Club Members, Tims China has partnered with Air Canada to offer four round-trip tickets between Shanghai and a Canadian city. CEO Yongchen Lu emphasized the brand's commitment to local preferences and innovation as it continues to expand, especially in transportation hubs.
Potential Positives
- Successful completion of seven years of operations in China, indicating strong market penetration and brand establishment.
- Expansions resulting in over 1,000 stores in nearly 100 cities, showcasing significant growth in the competitive coffee market.
- Launch of a customer appreciation campaign in partnership with Air Canada, enhancing brand loyalty and connecting with consumers through travel promotions.
- Commitment to optimizing its ‘Coffee + Freshly Prepared Food’ strategy while embracing digitalization and innovation for future growth.
Potential Negatives
- There is no specific financial information provided that highlights the company's profitability or growth metrics, leaving investors and stakeholders without crucial performance data.
- The announcement focuses heavily on symbolic gestures like the partnership with Air Canada rather than addressing operational challenges or competition in the coffee market.
- The promotion of a 'Maple Journey' giveaway, while celebratory, could be seen as a distraction from potential underlying operational or market weaknesses, and may not resonate with consumers as effectively as a direct product or service enhancement.
FAQ
What milestone is Tims China celebrating in 2026?
Tims China is celebrating its seventh anniversary of operations in China.
How many stores does Tims China operate?
Tims China has surpassed 1,000 stores across nearly 100 cities in China.
What special promotion is Tims China offering Club Members?
Tims China is offering a chance to win four round-trip tickets to Canada for its Club Members.
What is Tims China’s signature product strategy?
Tims China's signature product strategy focuses on "Coffee + Freshly Prepared Food."
How can customers participate in the ticket promotion?
Customers can enter the lucky draw via the Tims China official WeChat Mini Program.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$THCH Hedge Fund Activity
We have seen 1 institutional investors add shares of $THCH stock to their portfolio, and 8 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- UBS GROUP AG removed 21,658 shares (-99.1%) from their portfolio in Q4 2025, for an estimated $53,928
- CITADEL ADVISORS LLC added 15,276 shares (+56.5%) to their portfolio in Q4 2025, for an estimated $38,037
- ZAZOVE ASSOCIATES LLC removed 9,306 shares (-3.9%) from their portfolio in Q4 2025, for an estimated $23,171
- LMR PARTNERS LLP removed 8,458 shares (-28.0%) from their portfolio in Q4 2025, for an estimated $21,060
- SIMPLEX TRADING, LLC removed 3,639 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $9,425
- SUSQUEHANNA INTERNATIONAL GROUP, LLP removed 3,389 shares (-11.4%) from their portfolio in Q4 2025, for an estimated $8,438
- CIBC PRIVATE WEALTH GROUP LLC removed 700 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $1,813
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
SHANGHAI, Feb. 27, 2026 (GLOBE NEWSWIRE) -- On February 26, TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons in China (“Tims China” or the “Company”), marks its seventh year of operations in the country.
Seven Years of Steady Growth in China
Honoring the Canadian roots of the Tims Hortons brand - the first coffee shop opened in Hamilton, Ontario, in 1964 - Tims China is as committed as ever to delivering a warm connection with every cup. The brand will continue expanding its footprint, reaching more and more communities and customers nationwide.
Since entering the Chinese market in 2019, Tims China has steadily expanded its presence, completing a successful Nasdaq listing, surpassing 1,000 stores in nearly 100 cities across China, and standing out in the competitive coffee market with its distinctive “Coffee + Freshly Prepared Food” positioning.
Partnering with Air Canada to Celebrate a “Maple Journey”
(Round-trip Tickets Between Shanghai And Canada)
To celebrate the dual anniversarys with all of its over 31 million Club Members, Tims China has partnered with Air Canada to celebrate a special “Maple Journey,” offering four round-trip tickets between Shanghai and a city of choice in Canada .* This exclusive promotion is a heartfelt thank-you to Chinese consumers for their support over the past seven years, connecting Shanghai and Canada through both coffee and travel.
Shanghai is where Tims China began its journey seven years ago. It remains a key strategic hub. Canada, Tim Horton’s birthplace, represents its heritage and roots. From Canada to Shanghai, from a cup of coffee to a long-haul journey, what spans oceans is a connection between people and cities.
Tims China’s connection with travel extends beyond this partnership. In recent years, the brand has expanded into key transportation hubs, including airports, high-speed rail stations, and highway service areas, bringing Tims stores to major transit points. Whether in the air or on the move through cities, travelers can enjoy a delicious and trusted Tims experience.
Yongchen Lu, CEO of Tims China, said: “Over the past seven years, the support and recognition of Chinese consumers, and especially our over 31 million Loyalty Club Members have driven us forward. We have traveled our seven-year journey together every step of the way. Therefore, we are thrilled to express our sincere gratitude to our members by offering four round-trip tickets from Shanghai to a city of choice in Canada where Tim Hortons was founded 62 years ago.* With this milestone anniversary under our belt, our future is bright and we will continue to optimize our ‘Coffee + Freshly Prepared Food’ strategy, guided by local preferences and powered by digitalization and innovation.”
* Enter the lucky draw via the Tims China official WeChat Mini Program.
Travel Period: Mar 1, 2026 – Feb 28, 2027
Route: Shanghai ✈ A city of choice in Canada (economy class round-trip)
Flights must be operated by Air Canada
Round-trip travel must be completed within 90 days
Tickets are non-transferable and cannot be exchanged for cash
ABOUT TH INTERNATIONAL LIMITED
TH International Limited (Nasdaq: THCH) (“Tims China”) is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR) (NYSE: QSR).
The company’s philosophy is rooted in world-class execution and data-driven decision making and centered around true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit https://www.timschina.com .
ABOUT AIR CANADA
Air Canada is Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Headquartered in Montréal, Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada’s Aeroplan program is Canada’s premier travel loyalty program, with more than 10 million members worldwide. Members can earn or redeem points on the world’s largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada’s passenger and freighter aircraft. Air Canada’s climate-related ambition includes a long-term aspirational goal of net-zero greenhouse gas emissions by 2050. For additional information, please see Air Canada’s TCFD disclosure. Air Canada shares are publicly traded on the TSX (AC) in Canada and the OTCQX (ACDVF) in the US.
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fbf7e0dd-212e-4440-9a08-75c6ee37965e