Stoker’s launches Fine Cut Wintergreen in a 1.2-ounce can, expanding its smokeless tobacco options in 15 states.
Quiver AI Summary
Stoker’s, a prominent brand in premium smokeless tobacco, has introduced its Fine Cut Wintergreen in a new 1.2-ounce can format, making it available in 15 states and catering to both loyal customers and newcomers. Previously only offered in larger 12-ounce tubs, this new offering aims to enhance convenience and freshness while maintaining the brand's signature smooth flavor and high quality. Senior brand director Thomas Helms III emphasized that consumer demand drove this innovation, which also presents retailers with opportunities to boost sales, as stores offering both formats reportedly see significant increases in moist smokeless tobacco (MST) sales. The Fine Cut Wintergreen can is now available in select retail locations and will be rolled out nationwide throughout 2025.
Potential Positives
- Launch of Stoker’s Fine Cut Wintergreen in a new 1.2-ounce can format expands its product portfolio, catering to both existing fans and attracting new consumers.
- The introduction of cans, which are associated with significantly higher sales, creates new opportunities for retailers and supports trial and value segments in the marketplace.
- The product maintains Stoker's reputation for quality with 100% American-grown tobacco, appealing to consumers looking for trusted and locally sourced products.
- Stoker’s is positioned as a strong player in the market, holding the No. 2 position in the chewing tobacco category and demonstrating robust growth in the moist snuff segment.
Potential Negatives
- Expansion into only 15 states may limit initial market impact and consumer reach.
- Dependence on consumer demand for can format raises uncertainty if sales do not meet expectations.
- Potential ongoing regulatory scrutiny on tobacco products could impact future growth opportunities.
FAQ
What is Stoker's Fine Cut Wintergreen?
Stoker's Fine Cut Wintergreen is a premium smokeless tobacco product offering a smooth, balanced wintergreen flavor.
Where can I buy Stoker's Fine Cut Wintergreen?
You can purchase Stoker's Fine Cut Wintergreen at select retail stores or directly from Stokers.com.
In how many states is the new 1.2-ounce can available?
The new 1.2-ounce can of Stoker's Fine Cut Wintergreen is now available in 15 states.
What are the benefits of the new can format?
The can format offers convenience for on-the-go consumers while maintaining freshness and optimal moisture.
How does Stoker's compare to other brands in the smokeless tobacco category?
Stoker's is the No. 2 brand in the chewing tobacco category and is rapidly growing in the moist snuff segment.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
LOUISVILLE, Ky., Aug. 25, 2025 (GLOBE NEWSWIRE) -- Stoker’s®, a leading brand in premium smokeless tobacco, has launched its popular Fine Cut Wintergreen in a convenient 1.2-ounce can , now in 15 states. This new offering expands the brand’s moist smokeless tobacco (MST) portfolio and provides more variety and portability for longtime fans and adult dippers discovering Stoker’s for the first time.
Previously sold only in 12-ounce tubs, Stoker’s Fine Cut Wintergreen has developed a strong following for its smooth flavor, optimal moisture and consistent quality. The new can format delivers the same trusted product in a compact, on-the-go package that prioritizes convenience and freshness.
“Our consumers have been asking for a Fine Cut Wintergreen can — and we listened,” said Thomas Helms III, senior brand director at Stoker’s. “This launch not only fills a key gap in our MST lineup but also delivers outstanding value and performance at retail.”
Retail and Category Impact
Cans play a key role in driving trial, while tubs continue to support long-term category growth. According to internal data, stores carrying both Stoker’s cans and tubs see MST sales up to three to five times higher than those who do not. The addition of the can format offers retailers new opportunities to meet consumer demand across both trial and value segments.
Product Highlights – Stoker’s Fine Cut Wintergreen Can:
- Classic 1.2-ounce can format
- 100% American-grown tobacco and USA made
- Smooth fire cured tobacco with balanced wintergreen flavor
- Popular Fine cut style represents one-third of industry volume.
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Backed by more than 85 years of Stoker’s craftsmanship
The Fine Cut Wintergreen can is available now in select retail stores and will continue rolling out nationwide throughout 2025, in both independent and chain retailers, as Stoker’s continues to expand distribution.
For more information, visit Stokers.com or follow Stoker’s on Facebook, Instagram, X, YouTube or Truth Social. Consumers may purchase Stoker’s Fine Cut Wintergreen 1.2 oz. on Stokers.com . For Retail purchases, visit TPBMarketplace.com .
About Stoker’s
Stoker’s® has a proud heritage dating back to 1940. The brand holds the No. 2 position in the chewing tobacco category and is one of the fastest-growing brands in the moist snuff segment. The portfolio also includes the legacy Beech-Nut® brand, launched in 1897, along with a variety of chewing tobacco products that deliver flavor and value to a wide range of consumers. Stoker’s® is made and distributed by Turning Point Brands (NYSE: TPB), a leading manufacturer, marketer, and distributor of branded consumer products.
Contact:
Turning Point Brands
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c3362fbd-71e4-4d01-b2fd-ec63dd3066d7
https://www.globenewswire.com/NewsRoom/AttachmentNg/a626158d-d9c1-48c4-b562-7a0c6a396adf
