Sprout Social integrates major social channels into Salesforce, enhancing customer service and data unification for brands.
Quiver AI Summary
Sprout Social has announced a significant advancement in its partnership with Salesforce, launching an integration that connects social media channels like Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp directly into Salesforce's Digital Engagement platform. This enables brands to streamline social customer care, unify social and CRM data, and provide a comprehensive view of customer interactions, enhancing the overall customer experience. With 73% of consumers willing to switch brands for delayed responses, the integration aims to empower customer service teams to deliver faster, personalized support using Salesforce’s AI tools and workflows. This development will be showcased at the upcoming Dreamforce event in October.
Potential Positives
- Sprout Social is the first social media management platform to integrate with Salesforce Digital Engagement, enhancing its competitive advantage in the market.
- The integration will enable brands to streamline customer care across multiple social media channels within Salesforce, improving efficiency and customer satisfaction.
- It leverages Salesforce’s powerful AI tools to help customer service teams resolve issues faster and deliver more personalized support.
- The upcoming showcase at Dreamforce indicates strong engagement with key industry stakeholders and potential for increased visibility and customer acquisition.
Potential Negatives
- The integration is not currently available to customers, which may lead to customer disappointment and affect immediate sales opportunities.
- The announcement does not provide a specific launch date for the integration, which could create uncertainty about its rollout and impact planning for potential users.
- By highlighting the need for unified solutions due to rising consumer expectations, the release implicitly suggests that the company may have been lagging in this area, which could undermine confidence in its current offerings.
FAQ
What is the new integration between Sprout Social and Salesforce?
The integration allows brands to connect Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp into Salesforce for enhanced customer service.
How does the integration improve social customer care?
It streamlines customer interactions and unifies social and CRM data, providing a comprehensive view of customer engagements across all channels.
What are the benefits of using this integration for brands?
Brands can work smarter with AI, unify social messages into one workspace, and create a 360-degree view of their customers.
When will the Sprout Social and Salesforce integration be available?
The integration details will be showcased at Dreamforce, which takes place from October 14-16, 2025.
How can businesses leverage social insights from this integration?
Businesses can utilize real customer conversations to inform strategies in marketing, sales, and product development for improved results.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$SPT Insider Trading Activity
$SPT insiders have traded $SPT stock on the open market 20 times in the past 6 months. Of those trades, 0 have been purchases and 20 have been sales.
Here’s a breakdown of recent trading of $SPT stock by insiders over the last 6 months:
- JUSTYN RUSSELL HOWARD (Executive Chair) has made 0 purchases and 9 sales selling 230,575 shares for an estimated $5,202,247.
- RYAN PAUL BARRETTO (CEO) has made 0 purchases and 3 sales selling 44,241 shares for an estimated $919,117.
- PRETO JOSEPH DEL (CFO and Treasurer) has made 0 purchases and 5 sales selling 9,649 shares for an estimated $197,822.
- KAREN WALKER has made 0 purchases and 2 sales selling 10,000 shares for an estimated $192,310.
- AARON EDWARD FREDERICK RANKIN sold 2,466 shares for an estimated $50,668
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$SPT Hedge Fund Activity
We have seen 105 institutional investors add shares of $SPT stock to their portfolio, and 102 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- BAILLIE GIFFORD & CO removed 2,496,868 shares (-82.6%) from their portfolio in Q2 2025, for an estimated $52,209,509
- WASATCH ADVISORS LP removed 1,830,726 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $40,257,664
- ARROWMARK COLORADO HOLDINGS LLC added 1,594,874 shares (+90.0%) to their portfolio in Q1 2025, for an estimated $35,071,279
- MORGAN STANLEY added 790,966 shares (+56.3%) to their portfolio in Q1 2025, for an estimated $17,393,342
- WELLINGTON MANAGEMENT GROUP LLP removed 753,525 shares (-21.0%) from their portfolio in Q1 2025, for an estimated $16,570,014
- CAPITOLIS LIQUID GLOBAL MARKETS LLC added 619,000 shares (+inf%) to their portfolio in Q1 2025, for an estimated $13,611,809
- CADIAN CAPITAL MANAGEMENT, LP added 512,823 shares (+11.3%) to their portfolio in Q1 2025, for an estimated $11,276,977
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$SPT Analyst Ratings
Wall Street analysts have issued reports on $SPT in the last several months. We have seen 5 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Needham issued a "Buy" rating on 05/28/2025
- Oppenheimer issued a "Outperform" rating on 05/09/2025
- Barclays issued a "Overweight" rating on 04/21/2025
- Stifel issued a "Buy" rating on 02/26/2025
- Canaccord Genuity issued a "Buy" rating on 02/26/2025
To track analyst ratings and price targets for $SPT, check out Quiver Quantitative's $SPT forecast page.
$SPT Price Targets
Multiple analysts have issued price targets for $SPT recently. We have seen 9 analysts offer price targets for $SPT in the last 6 months, with a median target of $27.0.
Here are some recent targets:
- Scott Berg from Needham set a target price of $32.0 on 05/28/2025
- Brian Schwartz from Oppenheimer set a target price of $32.0 on 05/09/2025
- Raimo Lenschow from Barclays set a target price of $26.0 on 04/21/2025
- Chris Merwin from Goldman Sachs set a target price of $23.0 on 04/17/2025
- Elizabeth Porter from Morgan Stanley set a target price of $22.0 on 04/16/2025
- Allan Verkhovski from Scotiabank set a target price of $25.0 on 02/27/2025
- David Hynes from Canaccord Genuity set a target price of $35.0 on 02/26/2025
Full Release
- New Digital Engagement integration brings Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp* into Salesforce to scale faster, smarter customer experiences on social.
- This integration helps brands streamline social customer care, unify social and CRM data for a 360-degree view of their customers, and deliver consistent, high-quality experiences across all channels.
CHICAGO, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced an expanded relationship with Salesforce, as the first social media management platform to build a connection with Salesforce Digital Engagement using their Bring Your Own Channel architecture. In collaboration with Salesforce, Sprout Social will bring social channels—Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp—directly into Salesforce.
With 73% of consumers ready to switch brands if social media responses are delayed, and personalized service topping their expectations in 2025, brands need seamless solutions to stay competitive. Sprout’s integration will address this by embedding social conversations directly into Salesforce, in addition to the channels that come with Digital Engagement, giving service reps the ability to support customers across digital, voice, and social channels–all in one workspace. This will empower customer service and social teams to resolve issues faster and deliver personalized support with access to Salesforce’s powerful AI tools, customer data, knowledge and workflows.
“In today’s customer care landscape, social media is central, and rising expectations demand more unified care solutions,” said Scott Morris, CMO of Sprout Social. “Our expanded Salesforce relationship will be a game-changer for brands, who will now be able to drive business-wide impact with the power of Social Intelligence integrated into their primary customer engagement platform.”
“Our collaboration with Sprout Social plays a pivotal role in enhancing the value of Service Cloud for our shared customers,” said Kishan Chetan, EVP & GM of Service Cloud at Salesforce. “By integrating social conversations into Salesforce, Sprout Social enables businesses to unify social data with their customer data to deliver better, more personalized service–helping them build stronger, more trusted brands.”
Key benefits of the upcoming Sprout Social and Salesforce Digital Engagement integration include:
- Work smarter with AI and automation: Tap into Salesforce’s Agentforce, reporting tools, and advanced workflows to turn social insights into fast, intelligent action.
- Unify social with your current tools : Route social messages into the same agent workspace used for email, chat and voice, with no new platforms or additional training required.
- Create a 360-degree view of your customer: Unify social data with your customer data to give every team a holistic view of interactions across channels
- Fuel strategy beyond support : Help marketing, sales and product teams leverage real customer conversations and social insights to inform messaging, improve journeys and drive results
While the integration is not currently available to customers, Sprout Social will showcase the integration and share availability details at this year’s Dreamforce, taking place Oct. 14–16. Learn more about how to optimize care with Sprout Social and Salesforce here .
About Sprout Social
Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com .
Social Media Profiles:
www.x.com/SproutSocial
www.x.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
Contact
Media:
Kaitlyn Gronek
Email: [email protected]
Phone: (773) 904-9674
Investors:
Lexi Johnson
Email: [email protected]
Phone: (312) 528-9166
*Facebook Messenger and WhatsApp are already supported in Digital Engagement. Customers can elect to consolidate these alongside their other social channels in Sprout.
