Sprout Social has been recognized as a Leader in influencer marketing platforms for large enterprises by IDC MarketScape.
Quiver AI Summary
Sprout Social has been recognized as a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises. The company's influencer marketing solution enables organizations to effectively identify and collaborate with influencers, enhancing campaign ROI through AI-driven insights and centralized management. Ben Newell, VP of Product Management, emphasized the importance of authentic partnerships in influencer marketing to drive consumer engagement. The platform offers enterprise-grade safety, comprehensive analytics, and customizable reporting tools to support brands in building impactful influencer strategies. As investment in influencer marketing continues to grow, Sprout Social is committed to expanding its capabilities to help brands secure valuable and authentic partnerships.
Potential Positives
- Sprout Social has been recognized as a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises, enhancing its reputation within the industry.
- The company’s influencer marketing solution demonstrates advanced capabilities, including AI-driven creator discovery and comprehensive analytics, positioning it as a competitive choice for enterprise-level clients.
- The focus on brand safety, customizable research, and data-backed influencer strategies underscores Sprout Social's commitment to delivering effective marketing solutions that drive measurable business impact.
- Being acknowledged in a reputable industry assessment reflects Sprout Social's commitment to innovation and leadership in social media management, potentially attracting new clients and partners.
Potential Negatives
- None
FAQ
What recognition did Sprout Social recently receive?
Sprout Social has been named a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises.
What features does Sprout Social's influencer marketing solution offer?
The solution includes AI-powered creator discovery, comprehensive analytics, brand safety, and customizable campaign reporting.
How does Sprout Social help brands in influencer marketing?
Sprout Social helps brands identify the right influencers, build authentic partnerships, and maximize ROI through data-driven insights.
Why is influencer marketing important for organizations?
Influencer marketing builds trust and authenticity, making it a powerful tool for organizations to reach and convert consumers.
What is the overall mission of Sprout Social?
Sprout Social aims to empower brands with the technology needed to secure authentic and high-value partnerships at scale.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$SPT Insider Trading Activity
$SPT insiders have traded $SPT stock on the open market 19 times in the past 6 months. Of those trades, 1 have been purchases and 18 have been sales.
Here’s a breakdown of recent trading of $SPT stock by insiders over the last 6 months:
- JUSTYN RUSSELL HOWARD (Executive Chair) has made 0 purchases and 8 sales selling 180,857 shares for an estimated $2,621,722.
- AARON EDWARD FREDERICK RANKIN purchased 90,661 shares for an estimated $1,009,963
- RYAN PAUL BARRETTO (CEO) sold 16,800 shares for an estimated $355,459
- PRETO JOSEPH DEL (CFO and Treasurer) has made 0 purchases and 8 sales selling 19,194 shares for an estimated $249,554.
- KAREN WALKER sold 5,000 shares for an estimated $95,225
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$SPT Revenue
$SPT had revenues of $115.6M in Q3 2025. This is an increase of 12.62% from the same period in the prior year.
You can track SPT financials on Quiver Quantitative's SPT stock page.
$SPT Hedge Fund Activity
We have seen 112 institutional investors add shares of $SPT stock to their portfolio, and 126 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- DORSEY ASSET MANAGEMENT, LLC removed 2,304,414 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $48,185,296
- TOPLINE CAPITAL MANAGEMENT, LLC added 1,358,712 shares (+inf%) to their portfolio in Q3 2025, for an estimated $17,554,559
- CADIAN CAPITAL MANAGEMENT, LP removed 914,206 shares (-19.2%) from their portfolio in Q3 2025, for an estimated $11,811,541
- PRINCIPAL FINANCIAL GROUP INC removed 913,333 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $11,800,262
- MORGAN STANLEY removed 909,673 shares (-29.6%) from their portfolio in Q3 2025, for an estimated $11,752,975
- JENNISON ASSOCIATES LLC removed 747,433 shares (-31.2%) from their portfolio in Q3 2025, for an estimated $9,656,834
- BAILLIE GIFFORD & CO removed 526,655 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $6,804,382
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$SPT Analyst Ratings
Wall Street analysts have issued reports on $SPT in the last several months. We have seen 2 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Canaccord Genuity issued a "Buy" rating on 11/07/2025
- Oppenheimer issued a "Outperform" rating on 08/07/2025
To track analyst ratings and price targets for $SPT, check out Quiver Quantitative's $SPT forecast page.
$SPT Price Targets
Multiple analysts have issued price targets for $SPT recently. We have seen 4 analysts offer price targets for $SPT in the last 6 months, with a median target of $18.5.
Here are some recent targets:
- Elizabeth Porter from Morgan Stanley set a target price of $14.0 on 11/13/2025
- David Hynes from Canaccord Genuity set a target price of $16.0 on 11/07/2025
- Brian Schwartz from Oppenheimer set a target price of $23.0 on 08/07/2025
- Chris Merwin from Goldman Sachs set a target price of $21.0 on 08/07/2025
Full Release
CHICAGO, Dec. 22, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, has been named as a Leader in the 2025-26 IDC MarketScape on Worldwide Influencer Marketing Platforms for Large Enterprises*.
Sprout Social’s comprehensive influencer marketing solution helps organizations identify the right influencers, build authentic partnerships and maximize the ROI of their campaigns. With powerful AI-driven natural language discovery, data analysis capabilities and centralized campaign management, Sprout helps brands scale their efforts and deliver what influencer marketing is best known for–driving unparalleled awareness and revenue.
“Influencer marketing is now one of the most powerful ways for organizations to reach and convert consumers,” said Ben Newell, Vice President of Product Management at Sprout Social. “People trust people—and that shift is forcing brands to double down on authentic, relationship-driven campaigns. Sprout gives organizations the intelligence and tools to build cohesive, data-backed influencer programs that drive real business impact. We’re honored to be recognized by IDC MarketScape and remain committed to pushing the industry forward.”
Sprout Social's influencer solution is purpose-built for enterprise organizations that demand brand safety, comprehensive analytics and fast, precise creator discovery at scale. The platform enables brands to build trusted creator partnerships and drive measurable business impact through:
- AI-powered, topic-led creator discovery that mirrors native social platform algorithms, allowing brands to identify creators based on content themes and audience interests for more authentic and high-performing partnerships.
- Enterprise-grade brand safety and creator vetting , including automated content scanning, customizable safety parameters and Brand Fit Scoring to ensure creators align with brand values, risk tolerance and messaging standards.
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Customizable research and campaign reporting
to create data-backed influencer strategies, extract more campaign insights, and understand campaign ROI all in a way that fits your business.
As influencer marketing investment outpaces traditional channels, Sprout Social is evolving its Influencer Marketing platform to meet the needs of the world’s breakthrough brands. Driven by the conviction that strong relationships are the ultimate driver of business outcomes, Sprout is focused on expanding its AI-powered capabilities to further equip brands with the technology needed to secure high-value, brand safe, authentic partnerships at scale.
Learn more about Sprout Social Influencer Marketing here .
About Sprout Social
Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com .
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
Social Media Profiles:
www.x.com/SproutSocial
www.x.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
Contact
Media:
Kaitlyn Gronek
Email: [email protected]
Phone: (773) 904-9674
Investors:
Lexi Johnson
Email: [email protected]
Phone: (312) 528-9166
