Sprout Social launched an integration with Canva, enabling seamless design publishing to enhance social media workflow efficiency.
Quiver AI Summary
Sprout Social has launched a new integration with Canva, allowing brands to send completed designs directly from Canva to Sprout for publishing, thereby enhancing workflow efficiency and minimizing errors between creative and social teams. This integration is designed to streamline the content creation process, enabling users to quickly publish engaging visual content, such as images and videos, while including important details like captions and scheduled times. This collaboration is particularly beneficial for brands competing for attention in a crowded social media landscape, making it easier to maintain brand consistency and speed up engagement. Notably, industry leaders such as FedEx have praised the integration for significantly improving their operational efficiency and ensuring that all social media content aligns with their brand identity. The integration is available immediately, marking a significant advancement in social media management tools.
Potential Positives
- The integration with Canva enhances Sprout Social's position as the most comprehensive social media management platform, attracting more brands looking to streamline their creative processes.
- This new feature accelerates workflows and reduces errors, allowing brands to focus on creating engaging content more efficiently, leading to better business outcomes.
- The integration caters to the increasing demand for visually compelling content in social media marketing, enabling brands to connect with audiences effectively and capture attention in a crowded marketplace.
- Prominent clients like FedEx highlight the practical benefits of the integration, showcasing how it improves efficiency and brand consistency across social media channels.
Potential Negatives
- Despite the announcement of the integration, it raises concerns about dependency on Canva, which could limit Sprout Social's flexibility or competitiveness if Canva alters its direction or integration policies in the future.
- The press release does not address potential security or privacy issues that may arise from sharing content directly between platforms, which could pose risks to user data.
- There is no mention of user adoption or specific metrics to back up claims of efficiency gains, leaving potential customers without concrete evidence of the integration's benefits.
FAQ
What is the new Sprout Social and Canva integration?
The integration allows brands to send finalized designs from Canva directly to Sprout for publishing, streamlining workflows.
How does the integration benefit social media teams?
The integration reduces errors and accelerates workflow by enabling direct transfer of content between creative and social teams.
What types of content can be sent to Sprout from Canva?
Users can send designs, images, and videos, complete with captions and tags, directly as draft posts to Sprout.
Why is fast content publishing important for brands?
Fast publishing helps brands connect with customers effectively, especially with visuals dominating social media engagement in 2025.
How does this integration improve brand consistency?
It eliminates handoff challenges, ensuring creative teams can share on-brand assets quickly for review and scheduling in Sprout.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
- The new integration allows brands to send finished designs directly to Sprout publishing without ever leaving Canva, accelerating workflows and reducing errors between creative and social teams.
- Sprout Social is the most comprehensive social media management platform to offer this integration, empowering brands to scale their presence with compelling visual content that captures attention and cuts through today’s crowded social landscape.
CHICAGO, Sept. 15, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading social media management software, launched a new integration with Canva, the leading all-in-one visual communication platform. As the most comprehensive social media management platform to offer this integration, Sprout enables brands to strengthen their social presence with more engaging content by streamlining the path from design to publishing. Users can now send finalized visuals from Canva directly into Sprout as draft posts, accelerating workflows and reducing errors between creative and social teams.
Social media moves fast, and visuals are at the heart of how brands connect with customers. With short-form video delivering the highest ROI and commanding the most marketing investment in 2025, teams need to create and publish engaging content quickly. The new Sprout Social and Canva integration makes that possible with a one-click workflow that sends designs, images or videos from Canva directly into Sprout, complete with captions, tags, profile groups, and scheduled times. This eliminates handoffs and delays so teams can stay focused on strategy and performance.
“In an era where every brand is competing for attention on social, the ability to seamlessly move from creative concept to published content is a decisive advantage,” said Scott Morris, CMO of Sprout Social. “Our industry-first integration with Canva makes it faster and easier for brands to share visually striking content that captures attention, builds deeper audience connections, and drives meaningful business results. By streamlining the path from design to publishing, we’re helping marketers unlock the full potential of social-first strategies, coupling creativity with social intelligence for a powerful competitive edge.”
“Millions of social media managers and creators already rely on Canva to scale their content creation,” said Anwar Haneef, GM and Head of Ecosystem at Canva. “By connecting Canva directly with Sprout Social, we’re bridging two of the most powerful social media tools to create an even faster path from idea to impact. This means that engaging, on-brand social assets can flow seamlessly into publishing, helping creators and brands stay consistent and move at the speed of culture.”
The integration removes common handoff challenges by giving creative teams a direct path to share assets with social managers for review and scheduling. This makes it especially valuable for teams whose designers finalize content in Canva and need a seamless way to hand it off for approval and publishing.
"With the new Canva integration in Sprout Social, our team at FedEx can move faster while keeping every piece of content on-brand,” said Matthew Wallace, Manager of Global Social Media at FedEx. “Eliminating the extra steps of downloading and uploading saves us valuable time, and having everything flow directly from Canva into Sprout's Publishing Calendar makes it simple to stay consistent across all of our channels. This integration is a huge win for efficiency.”
This new integration is available today. Learn more here .
About Sprout Social
Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com .
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