• Sprout Social expanded and reimagined its core Social Media Management platform with AI-driven customer care, employee advocacy, analytics and influencer marketing solutions—releasing over 200 new product capabilities in 2024 alone.
  • The company increased its global footprint with a team of over 1,000 employees around the world, with offices in Chicago, Seattle, Dublin and a newly expanded presence in Krakow.
  • Since going public in 2019, Sprout has delivered a compound annual growth rate of 32% and now serves approximately 30,000 customers in more than 100 countries.

CHICAGO, April 23, 2025 (GLOBE NEWSWIRE) -- Fifteen years ago, social media was an emerging curiosity and little understood tool that was often relegated to the margins of marketing strategies. Today, social media has evolved from a simple means for engagement to the epicenter of culture, commerce and connection. Social has become a mission-critical channel for brands, powering the entire customer journey and fueling business growth. Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today celebrates 15 years of helping brands harness the ever-evolving power of social to build stronger connections and drive business-wide impact.

“Social media has fundamentally changed where consumers spend their time and how they make decisions,” said Ryan Barretto, CEO of Sprout Social. “All business is social, and brands can’t rely on yesterday’s playbook. To win today, they need to be present where discovery, service, and loyalty happen—in real time, on social. We’ve spent 15 years building for this, and we’re just getting started.”

Since going public in 2019, Sprout has delivered a strong 32% compound annual growth rate and supports approximately 30,000 customers in more than 100 countries. The company is powered by a global team of more than 1,000 employees with offices in Chicago, Seattle, Dublin, and Krakow.

This moment in social is marked by swift advancements in AI, increased consumer expectations and the rise of the influencer as well as emerging platforms. Sprout has continuously evolved its platform to meet the growing complexity and importance of social. The company launched powerful solutions across analytics, employee advocacy, and customer care, while also expanding through strategic acquisitions to support robust listening and influencer marketing solutions as well as an accelerated AI technology roadmap. This commitment to customer-led innovation earned Sprout the #1 spot on G2’s 2024 Best Software Award .

As recognition of this milestone and of the company’s market importance, Sprout Social will ring the Nasdaq Closing Bell today . Following the ceremony, Sprout Social executives will be joined by customers for a panel discussion that looks towards the future of social, highlighting the industry’s most impactful shifts from the rise of influencers to the growing use cases of AI.

For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com/about/allbusinessissocial/

Social Media Profiles:
www.x.com/SproutSocial
www.x.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact
Media:
Kaitlyn Gronek
Email: [email protected]
Phone: (773) 904-9674

Investors:
Lexi Johnson
Email: [email protected]
Phone: (312) 528-9166

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “enables,” “estimate,” “expect,” “explore,” “intend,” “long-term model,” “may,” “might” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to the success, performance, and effect on our business and customers of our product features, our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our plans and objectives for future operations, growth, initiatives or strategies. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: we may not be able to sustain our revenue and customer growth rate in the future; price increases have and may continue to negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected benefits of such acquisitions and investments; unstable market and economic conditions, such as recession risks, effects of inflation, labor shortages, supply chain issues, high interest rates, and the impacts of current and potential future bank failures and impacts of ongoing overseas conflicts, could adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate sufficient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not effectively manage our business to comply with these covenants, our financial condition could be adversely impacted; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; and changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on February 23, 2024, as well as any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current instability in market and economic conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management’s good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law.