Sportradar partners with NBC Sports RSNs to enhance NBA broadcasts with AI-driven graphics and real-time data for improved viewer engagement.
Quiver AI Summary
Sportradar AG has entered into a multi-year agreement with NBC Sports Regional Sports Networks to enhance the NBA viewing experience using advanced broadcast solutions. This partnership will implement Sportradar’s NBA Advanced Data and GameFrame technology across live broadcasts during the 2025-26 and 2026-27 NBA seasons, impacting hundreds of telecasts and providing a more dynamic experience in various markets. GameFrame utilizes AI to convert real-time player-tracking data into engaging on-air graphics and replays, aiding on-air talent in delivering in-depth analysis during games. The collaboration reflects both companies' commitment to enhancing fan engagement and providing data-driven insights that elevate the live sports viewing experience.
Potential Positives
- Sportradar's multi-year agreement with NBC Sports Regional Networks enhances the NBA viewing experience through innovative broadcast solutions, likely leading to increased visibility and market presence.
- The partnership will utilize Sportradar's GameFrame technology, which integrates real-time NBA player-tracking data into broadcasts, improving fan engagement and the quality of live sports coverage.
- This agreement reflects Sportradar's established relationship with NBC and demonstrates its ability to expand its offerings and support professional sports leagues, reinforcing its reputation as a leader in sports technology.
Potential Negatives
- The press release does not provide specific financial terms or expected revenue impact from the agreement, which may raise concerns about the lack of transparency regarding the financial benefits associated with the partnership.
- The reliance on AI-driven technology like GameFrame may come with potential risks related to data accuracy and reliability, which could affect the company's reputation if issues arise during live broadcasts.
- There is no mention of how Sportradar plans to address potential competition in the sports data and broadcast solutions market, leaving questions about its strategic positioning moving forward.
FAQ
What is the partnership between Sportradar and NBC Sports Regional Networks about?
The partnership aims to enhance NBA broadcasts with real-time data and advanced graphics for the 2025-26 and 2026-27 seasons.
How will Sportradar's GameFrame benefit NBA viewers?
GameFrame transforms player-tracking data into dynamic graphics and insights, improving analysis and storytelling during live broadcasts.
What does the agreement include for NBA telecasts?
The agreement supports hundreds of NBA telecasts across NBC Sports's regional networks, delivering enriched coverage to fans nationwide.
What technology does Sportradar utilize for NBA coverage?
Sportradar uses AI-driven technology to provide advanced data visualizations and analytics during live NBA game broadcasts.
How can fans access NBA content through NBC Sports Regional Networks?
Fans can access NBA content via NBC Sports Regional Networks, which are available 24/7 to Peacock subscribers through monthly subscriptions.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$SRAD Hedge Fund Activity
We have seen 113 institutional investors add shares of $SRAD stock to their portfolio, and 134 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- T. ROWE PRICE INVESTMENT MANAGEMENT, INC. added 7,164,582 shares (+239.9%) to their portfolio in Q3 2025, for an estimated $192,727,255
- STEPHENS INVESTMENT MANAGEMENT GROUP LLC added 2,214,678 shares (+inf%) to their portfolio in Q4 2025, for an estimated $52,642,896
- FMR LLC added 2,120,342 shares (+35.1%) to their portfolio in Q3 2025, for an estimated $57,037,199
- CITADEL ADVISORS LLC removed 1,869,016 shares (-80.6%) from their portfolio in Q3 2025, for an estimated $50,276,530
- GREENHOUSE FUNDS LLLP removed 1,657,648 shares (-20.8%) from their portfolio in Q3 2025, for an estimated $44,590,731
- ALYESKA INVESTMENT GROUP, L.P. removed 1,566,249 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $42,132,098
- BANK OF AMERICA CORP /DE/ added 1,436,263 shares (+491.6%) to their portfolio in Q3 2025, for an estimated $38,635,474
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$SRAD Analyst Ratings
Wall Street analysts have issued reports on $SRAD in the last several months. We have seen 3 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Stifel issued a "Buy" rating on 01/22/2026
- Wells Fargo issued a "Overweight" rating on 11/18/2025
- Roth Capital issued a "Buy" rating on 09/12/2025
To track analyst ratings and price targets for $SRAD, check out Quiver Quantitative's $SRAD forecast page.
$SRAD Price Targets
Multiple analysts have issued price targets for $SRAD recently. We have seen 8 analysts offer price targets for $SRAD in the last 6 months, with a median target of $35.0.
Here are some recent targets:
- Curry Baker from Guggenheim set a target price of $35.0 on 01/22/2026
- Jeffrey Stantial from Stifel set a target price of $28.0 on 01/22/2026
- Trey Bowers from Wells Fargo set a target price of $26.0 on 01/15/2026
- Jordan Bender from Citizens set a target price of $34.0 on 01/05/2026
- Robin Farley from UBS set a target price of $35.0 on 12/09/2025
- Samuel Nielsen from JP Morgan set a target price of $35.0 on 09/19/2025
- Eric Handler from Roth Capital set a target price of $40.0 on 09/12/2025
Full Release
ST GALLEN, Switzerland and NEW YORK, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Sportradar AG (NASDAQ: SRAD) today announced a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time, cutting-edge broadcast solutions that enhance live game coverage.
NBC Sports Regional Networks will leverage Sportradar’s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025-26 and 2026-27 NBA seasons. The agreement supports hundreds of NBA telecasts across NBC Sports’s regional networks, delivering more dynamic coverage to fans in multiple NBA markets nationwide.
At the center of the partnership is GameFrame, which uses AI to transform live NBA player-tracking data into on-air graphics, animated replays, shot charts, and customized digital assets. GameFrame supports in-game analysis and storytelling by helping on-air talent explain plays, positioning, and outcomes as the action unfolds.
“This agreement builds upon our long-standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage,” said Brian Josephs, VP, The Americas, Sportradar. “As NBC continues to evolve how it serves fans across platforms, Sportradar is helping deliver the data-driven tools that bring greater clarity and context to live games, creating more engaging NBA viewing experiences for fans.”
“Enhancing the viewing experience is essential to our NBA coverage across regional sports networks,” said Jon Slobotkin, SVP, Content & Live Programming, NBC Sports Regional Networks. “Sportradar’s GameFrame offers a new way to add data-driven insights directly into live coverage, bringing visually stunning stories that resonate with today’s fans.”
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the Company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, Sportradar covers more than a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. For more information about Sportradar, please visit
www.sportradar.com.
NBC Sports Regional Networks
NBC Sports Regional Networks, part of NBCUniversal Local, deliver live MLB, NBA and NHL games, along with extensive news, analysis and commentary programming, and original content. The NBC Sports Regional Networks are NBC Sports Bay Area, NBC Sports Boston, NBC Sports California, and NBC Sports Philadelphia. The NBC Sports Regional Networks digital portfolio provides extensive live and on-demand video – led by live-game streaming – written articles and audio content across mobile web and desktop sites. The NBC Sports Regional Networks are now available 24/7 to Peacock subscribers via monthly add-on subscriptions.
Contacts:
Press
Sandra Lee
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Brian Potter
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Investors
Jim Bombassei
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