SoundHound launches Sales Assist, a real-time AI tool for retail, enhancing customer interactions with instant recommendations at MWC 2026.
Quiver AI Summary
SoundHound AI, Inc. has unveiled its new voice-powered AI solution, Sales Assist, designed to enhance the in-store customer experience by providing real-time recommendations for deals and add-ons to retail staff. Debuting at Mobile World Congress 2026, the Sales Assist agent analyzes customer interactions, delivering instant, data-driven suggestions directly to staff devices, which streamlines sales processes and improves service speed. This advanced AI technology, built for noisy retail environments, can quickly assess customer needs and offer appropriate solutions, helping retailers boost revenue and ensure consistent sales practices. SoundHound is showcasing this innovation along with its broader enterprise AI capabilities at the event, highlighting its growth and increasing presence in the European market, where it processed nearly 30 million AI interactions in 2025.
Potential Positives
- Launch of Sales Assist, a new voice-powered AI agent for retail, indicating innovation and leadership in AI solutions for customer experience.
- Debuting at Mobile World Congress 2026, highlighting SoundHound's commitment to expanding its market presence in Europe.
- The solution aims to enhance efficiency in in-store sales interactions, potentially leading to increased customer satisfaction and revenue for retailers.
- SoundHound processed nearly 30 million AI customer interactions in 2025, showcasing its extensive operational scale and expertise in the AI space.
Potential Negatives
- Potential over-reliance on AI technology could lead to issues if the system fails or provides inaccurate recommendations during customer interactions.
- The launch of the Sales Assist agent may not resonate with all retailers, raising concerns about its adaptability and practical application across diverse retail environments.
- Despite showcasing advancements, the press release does not address any competitive challenges or existing market skepticism towards AI solutions in customer service, which could impact investor confidence.
FAQ
What is the Sales Assist agent by SoundHound?
The Sales Assist agent is a voice-powered AI tool designed to help in-store retail teams provide real-time recommendations during customer interactions.
How does Sales Assist improve the customer experience?
Sales Assist enhances the customer experience by providing immediate, data-driven recommendations, minimizing wait times and streamlining sales conversations.
Where will the Sales Assist agent be showcased?
The Sales Assist agent will debut at Mobile World Congress 2026 in Barcelona, specifically at Hall 7, Booth 7E40.
How does Sales Assist support staff during customer interactions?
The AI analyzes intent and context in conversations, delivering relevant recommendations for upgrades, bundles, and compliance disclosures instantly.
What industries can benefit from Sales Assist technology?
Sales Assist primarily targets retail and telecommunications sectors, helping businesses increase revenue and streamline sales processes.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$SOUN Insider Trading Activity
$SOUN insiders have traded $SOUN stock on the open market 26 times in the past 6 months. Of those trades, 0 have been purchases and 26 have been sales.
Here’s a breakdown of recent trading of $SOUN stock by insiders over the last 6 months:
- KEYVAN MOHAJER (CEO) has made 0 purchases and 3 sales selling 401,503 shares for an estimated $6,217,504.
- NITESH SHARAN (Chief Financial Officer) has made 0 purchases and 6 sales selling 247,752 shares for an estimated $4,064,681.
- MAJID EMAMI (CSO & SVP, Engineering) has made 0 purchases and 5 sales selling 194,812 shares for an estimated $2,972,905.
- TIMOTHY STONEHOCKER (Chief Technology Officer) has made 0 purchases and 6 sales selling 173,467 shares for an estimated $2,784,554.
- MICHAEL ZAGORSEK (Chief Operating Officer) has made 0 purchases and 2 sales selling 143,243 shares for an estimated $1,945,295.
- JAMES MING HOM (Chief Product Officer) has made 0 purchases and 2 sales selling 84,719 shares for an estimated $1,154,367.
- DIANA SROKA has made 0 purchases and 2 sales selling 2,686 shares for an estimated $32,050.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$SOUN Revenue
$SOUN had revenues of $42M in Q3 2025. This is an increase of 67.57% from the same period in the prior year.
You can track SOUN financials on Quiver Quantitative's SOUN stock page.
$SOUN Congressional Stock Trading
Members of Congress have traded $SOUN stock 1 times in the past 6 months. Of those trades, 0 have been purchases and 1 have been sales.
Here’s a breakdown of recent trading of $SOUN stock by members of Congress over the last 6 months:
- REPRESENTATIVE CLEO FIELDS sold up to $15,000 on 12/15.
To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.
$SOUN Hedge Fund Activity
We have seen 225 institutional investors add shares of $SOUN stock to their portfolio, and 257 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- TIDAL INVESTMENTS LLC removed 6,639,008 shares (-99.7%) from their portfolio in Q4 2025, for an estimated $66,190,909
- PRICE T ROWE ASSOCIATES INC /MD/ removed 6,419,952 shares (-94.7%) from their portfolio in Q4 2025, for an estimated $64,006,921
- BANK OF AMERICA CORP /DE/ removed 5,843,216 shares (-46.9%) from their portfolio in Q4 2025, for an estimated $58,256,863
- MORGAN STANLEY added 2,917,280 shares (+48.1%) to their portfolio in Q4 2025, for an estimated $29,085,281
- UBS GROUP AG added 2,676,707 shares (+77.6%) to their portfolio in Q4 2025, for an estimated $26,686,768
- VOLORIDGE INVESTMENT MANAGEMENT, LLC added 2,106,298 shares (+2259.7%) to their portfolio in Q4 2025, for an estimated $20,999,791
- VANGUARD GROUP INC added 1,909,868 shares (+4.4%) to their portfolio in Q4 2025, for an estimated $19,041,383
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$SOUN Analyst Ratings
Wall Street analysts have issued reports on $SOUN in the last several months. We have seen 4 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Cantor Fitzgerald issued a "Overweight" rating on 12/12/2025
- DA Davidson issued a "Buy" rating on 11/18/2025
- HC Wainwright & Co. issued a "Buy" rating on 09/17/2025
- Wedbush issued a "Outperform" rating on 09/11/2025
To track analyst ratings and price targets for $SOUN, check out Quiver Quantitative's $SOUN forecast page.
$SOUN Price Targets
Multiple analysts have issued price targets for $SOUN recently. We have seen 5 analysts offer price targets for $SOUN in the last 6 months, with a median target of $16.0.
Here are some recent targets:
- James Fish from Piper Sandler set a target price of $11.0 on 01/05/2026
- Thomas Blakey from Cantor Fitzgerald set a target price of $15.0 on 12/12/2025
- Gil Luria from DA Davidson set a target price of $17.0 on 11/18/2025
- Scott Buck from HC Wainwright & Co. set a target price of $26.0 on 10/16/2025
- Daniel Ives from Wedbush set a target price of $16.0 on 09/11/2025
Full Release
- New real-time AI solution for in-store teams makes rapid recommendations for deals, add-ons, and savings for a more efficient customer experience
- SoundHound processed nearly 30 million AI customer interactions telecom and retail businesses globally in 2025; Debuts at MWC Barcelona as part of growing interest from European market
SANTA CLARA, Calif., Feb. 24, 2026 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today announced the launch of Sales Assist , a new voice-powered AI agent for retail which will debut at Mobile World Congress 2026 (Hall 7, Booth 7E40). The revolutionary in-store agent builds on SoundHound’s existing AI offerings for enterprise businesses, including the company’s next-generation agentic AI platform .
Agentic AI on the Sales Floor
Designed for in-store teams, the Sales Assist agent provides real-time AI informational prompts to floor staff – for example, at telecoms retail locations. With consent, the AI supports in-store staff during live customer conversations, analyzing intent and context, and delivering instant, data-driven recommendations directly to a tablet or any device with a microphone and a screen – from upgrades and bundles to cross-sell opportunities and compliance disclosures.
Now, instead of having customers wait while associates log into multiple systems, search through pricing plans or manually calculate upgrade options, SoundHound’s Sales Assist agent surfaces the right offer instantly, within the natural flow of conversation. The result is a faster, more personalized experience without the friction that often slows in-store sales interactions.
Powered by SoundHound’s proprietary Polaris automatic speech recognition (ASR), the AI is purpose built for fast-paced, noisy retail environments with minimal latency. The Sales Assist agent works by orchestrating multiple specialized AI agents that securely access CRM, billing, promotions, product databases, and coverage tools.
For example, if a customer mentions a damaged phone the system can automatically:
- Check upgrade eligibility
- Retrieve account and billing data
- Surface relevant trade-in promotions
- Suggest complementary bundles or accessories
The Sales Assist agent helps retailers increase revenue per customer, shorten sales cycles, reduce training time for new employees, and ensure consistent, compliant sales practices across locations. For telecommunications providers, it simplifies complex tariff and upgrade logic while unlocking data-driven retention and cross-sell opportunities.
Expanding Agentic AI in Europe
At MWC 2026, SoundHound is showcasing its enterprise AI portfolio, including the SoundHound’s next generation agentic platform, a scalable multi-agent orchestration environment and optimized for MCP and A2A protocols.
The platform is deployed by hundreds of large-scale enterprise organisations to coordinate sophisticated AI agents across operational environments. Whether the agents are self-built, pre-configured or from a third party, the agentic platform enables them to work together to complete multi-step workflows across customer channels – including voice, SMS, webchat, email, smart devices, social, contact center, and in-vehicle.
“ Voice assistants and chatbots have been around for years, but truly effective, enterprise grade voice interaction is only now becoming possible ,” said Michael Anderson, EVP of Enterprise AI at SoundHound AI. “ With AI maturing, voice is evolving into a central customer interface that doesn’t just respond but resolves. The Sales Assist agent demonstrates how agentic AI can transform retail environments in real time, and MWC is the perfect platform to bring this next generation of customer experience AI to Europe. ”
Live at MWC Barcelona
Visitors to Hall 7, Booth 7E40, from March 2–5, 2026, can experience a live demonstration of the Sales Assist agent, as well as explore additional enterprise agentic AI use cases powered by the Amelia platform including:
- AI agents customer service, which showcases agentic support workflows designed to handle even very complex service interactions across telecom and retail
- SoundHound’s agentic voice commerce platform – making its European debut – which enables drivers and passengers to order food, make reservations, pay for parking, book tickets, travel, and more just by speaking thanks to in-vehicle voice AI agents.
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Visitors can also experience how AI agents can be configured on site in minutes through an interactive build environment that illustrates rapid deployment across industries.
SoundHound's presence at MWC 2026 in Barcelona underscores its accelerating momentum across Europe and globally. In 2025 alone, the company processed nearly 30 million AI-driven customer interactions for telecom and retail. Today, SoundHound powers millions of products and services worldwide, enabling billions of AI interactions each year for leading brands Learn more at www.soundhound.com
About SoundHound AI
SoundHound AI (Nasdaq: SOUN), a global leader in voice and conversational AI, delivers solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound’s Agentic AI for Automotive and Autonomics, a category-leading operations platform that automates IT processes, have enabled SoundHound to power millions of products and services, and process billions of interactions each year for world-class businesses.
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