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ServiceNow Stock (NOW) Opinions on UBS Downgrade and AI Pressures

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UBS Downgrade Fuels Plunge: ServiceNow shares extended losses amid a UBS downgrade to neutral from buy, with social media abuzz over premarket weakness. Traders pointed to intensifying AI competition, as Anthropic's rapid rise now commands a market cap surpassing legacy SaaS leaders like NOW.

SaaS Selloff Broadens: The stock tumbled 8% yesterday and faced another 7% drop today, mirroring distress in peers such as CRM, INTU, and ADBE. Discussions framed SaaS sentiment as utterly lifeless, with every AI advancement hammering established players.

Bargain Views Surface: Opportunistic buyers snapped up shares at depressed levels, citing robust metrics like 120% net revenue retention and 21% growth. While bears decry lofty multiples amid slowing expansion, some on social media contend the reaction is excessive.

Note: This discussion summary was generated from an AI condensation of post data.

ServiceNow Insider Trading Activity

NOW Insider Trades

ServiceNow insiders have traded $NOW stock on the open market 21 times in the past 6 months. Of those trades, 2 have been purchases and 19 have been sales.

Here’s a breakdown of recent trading of $NOW stock by insiders over the last 6 months:

  • WILLIAM R MCDERMOTT (Chairman & CEO) has made 2 purchases buying 28,682 shares for an estimated $3,000,057 and 0 sales.
  • PAUL FIPPS (President, Global Customer Ops) has made 0 purchases and 3 sales selling 13,642 shares for an estimated $1,646,765.
  • GINA MASTANTUONO (President and CFO) has made 0 purchases and 2 sales selling 832 shares for an estimated $689,686.
  • JACQUELINE P CANNEY (Chief People & AI Enblmt. Off.) has made 0 purchases and 4 sales selling 562 shares for an estimated $478,818.
  • NICHOLAS TZITZON (Vice Chairman) sold 522 shares for an estimated $431,735
  • PAUL EDWARD CHAMBERLAIN has made 0 purchases and 2 sales selling 1,800 shares for an estimated $394,155.
  • KEVIN THOMAS MCBRIDE (Principal Accounting Officer) has made 0 purchases and 2 sales selling 1,680 shares for an estimated $383,888.
  • RUSSELL S ELMER (General Counsel) has made 0 purchases and 4 sales selling 444 shares for an estimated $377,999.
  • LAWRENCE JACKSON sold 265 shares for an estimated $214,708

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

ServiceNow Revenue

NOW Quarterly Revenue

ServiceNow had revenues of $3.6B in Q4 2025. This is an increase of 20.66% from the same period in the prior year.

You can track NOW financials on Quiver Quantitative's NOW stock page.

ServiceNow Congressional Stock Trading

Members of Congress have traded $NOW stock 8 times in the past 6 months. Of those trades, 5 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $NOW stock by members of Congress over the last 6 months:

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.

ServiceNow Hedge Fund Activity

We have seen 1,134 institutional investors add shares of ServiceNow stock to their portfolio, and 1,043 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

ServiceNow Government Contracts

We have seen $749,146 of award payments to $NOW over the last year.

Here are some of the awards which we have have seen pay out the most over the last year:

To track government contracts to publicy traded companies, check out Quiver Quantitative's government contracts dashboard.

ServiceNow Analyst Ratings

Wall Street analysts have issued reports on $NOW in the last several months. We have seen 13 firms issue buy ratings on the stock, and 1 firms issue sell ratings.

Here are some recent analyst ratings:

  • Needham issued a "Buy" rating on 02/05/2026
  • DA Davidson issued a "Buy" rating on 01/29/2026
  • BTIG issued a "Buy" rating on 01/29/2026
  • BMO Capital issued a "Outperform" rating on 01/21/2026
  • Mizuho issued a "Outperform" rating on 01/21/2026
  • RBC Capital issued a "Outperform" rating on 01/05/2026
  • Keybanc issued a "Underweight" rating on 12/15/2025

To track analyst ratings and price targets for ServiceNow, check out Quiver Quantitative's $NOW forecast page.

ServiceNow Price Targets

Multiple analysts have issued price targets for $NOW recently. We have seen 22 analysts offer price targets for $NOW in the last 6 months, with a median target of $185.0.

Here are some recent targets:

  • Kash Rangan from Goldman Sachs set a target price of $188.0 on 04/07/2026
  • Allan Verkhovski from BTIG set a target price of $185.0 on 04/07/2026
  • Brad Reback from Stifel set a target price of $135.0 on 04/02/2026
  • Michael Turrin from Wells Fargo set a target price of $185.0 on 03/31/2026
  • Mike Cikos from Needham set a target price of $155.0 on 02/09/2026
  • Tyler Radke from Citigroup set a target price of $237.0 on 01/30/2026
  • Jackson Ader from Keybanc set a target price of $115.0 on 01/29/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.

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