Roundtable enables professional publishers to receive real-time ad revenue payments in USDC through its new blockchain infrastructure.
Quiver AI Summary
Roundtable (RTB Digital, Inc.) has launched a real-time payment infrastructure allowing professional publishers to receive their ad revenue instantly in USDC via Coinbase, addressing the outdated ad settlement cycles in the media industry. Starting this week, nearly 200 publishers can immediately access earned revenue, thanks to Roundtable's Media Liquidity Pool and smart-wallet network that tracks and settles transactions onchain, significantly reducing traditional payment delays. Coinciding with this, Coinbase provides the necessary crypto wallet support for these transactions. Roundtable aims to modernize media ad sales with a comprehensive AI/DeFi-powered platform designed to enhance syndication, monetization, and data security within the professional media sector, while also restoring economic equity and control over intellectual property for creators.
Potential Positives
- Roundtable has launched a real-time, onchain payment infrastructure that enables nearly 200 professional publishers to receive payment in USDC immediately upon earning ad revenue, significantly reducing traditional settlement times.
- The partnership with Coinbase for crypto wallet support and payment processing enhances the trust and reliability of the payment system within the professional media industry.
- Roundtable's Media Liquidity Pool and smart-wallet network offer the industry’s first immutable reporting and payment infrastructure, promoting transparency and efficiency in financial transactions.
- This innovation aims to restore economic equity and data sovereignty in a $200 billion industry that has been historically marginalized, positioning Roundtable as a leader in modernizing media ad sales.
Potential Negatives
- While the company touts its innovative payment infrastructure, it does not address potential regulatory challenges associated with using cryptocurrency for payments, which could impact its operations.
- The reliance on a cryptocurrency, USDC, could expose the company to volatility in the crypto market, affecting the stability of revenue for publishers.
- The extensive use of forward-looking statements raises concerns about the uncertainty of achieving the promised benefits and operational success, which could affect investor confidence.
FAQ
What is Roundtable's new payment infrastructure for media?
Roundtable launched a real-time payment infrastructure enabling publishers to receive ad revenue instantly in USDC through Coinbase.
How does the USDC payment system work?
The system settles ad revenue transactions in USDC as soon as they are earned, eliminating long waiting times.
Which companies are partnering with Roundtable for this service?
Roundtable is partnering with Coinbase to provide crypto wallet support and USDC payment rails for publishers.
What benefits does this payment solution offer to publishers?
This solution restores economic equity by providing real-time settlements and greater control over ad sales and payments.
How many publishers are currently using Roundtable's platform?
Nearly 200 professional publishers are live on Roundtable's AI/DeFi-powered Enterprise Media Platform.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
Full Release
Professional publishers can now get paid the instant revenue is earned, settled in USDC via Coinbase and through Roundtable's Media Liquidity Pool and smart-wallet network.
Cannes, FR., June 22, 2026 (GLOBE NEWSWIRE) -- RTB Digital, Inc. (“Roundtable”) (NASDAQ: RTB), the world's only AI/DeFi-powered enterprise media platform, today announced the launch of its real-time, onchain payment infrastructure for professional media, taking direct aim at the industry's antiquated ad buy/sell settlement cycles. Beginning this week, nearly 200 professional publishers are gaining the ability to receive USDC the moment ad revenue is earned. Coinbase, the most trusted crypto platform serving consumers through its suite of financial apps and institutions through Coinbase Prime, will provide the crypto wallet support and USDC payment rails that enable Roundtable and its publisher partners to settle ad revenue in real time.
At the core of Roundtable's model is a tech-driven approach to brokering and tracking ad sales end-to-end, with USDC settling each transaction the instant it closes, dramatically shortening settlement times that have historically taken weeks or months. To power this, Roundtable operates a dedicated USDC liquidity pool, purpose-built to finance ad buy/sell transactions at scale
"Coinbase is thrilled to support Roundtable's use of USDC and blockchain-enabled payments to modernize media ad sales, empowering creators to finance their content production by dramatically reducing payment lags," said John D’Agostino, Head of Strategy, Coinbase Institutional.
Roundtable's Media Liquidity Pool and smart-wallet network automatically settles earned ad revenue as USDC, recording every transaction onchain, the industry's first real-time, immutable reporting and payment infrastructure for professional media. It's designed to restore economic equity, data sovereignty, and IP control to a $200 billion industry that has long been marginalized by social platforms.
"For decades, professional media has subsidized the growth of social platforms while being denied access to the same financial and distribution technology," said James Heckman, Founder and CEO of Roundtable."Moving traditional media from TradFi to DeFi represents the next frontier, not just faster wires or tokenized assets, but fully transparent, real-time economics for a $200 billion industry."
Roundtable's AI/DeFi-powered Enterprise Media Platform combines real-time smart-wallet reporting and DeFi-based instant settlement into a single system for professional media. The platform provides the same caliber of technology infrastructure that has powered Silicon Valley's largest platforms, including syndication, sales operations, distribution, monetization, audience engagement, data security, AI moderation, IP restoration, and now instant DeFi payments, purpose-built for the professional media brands that create original content.
About Roundtable (RTB Digital, Inc.)
Roundtable (NASDAQ: RTB) is the AI/DeFi-powered Enterprise Media Platform built for the professional media industry, including distribution, publishing, monetization, data, and syndication operations. The platform was developed over years by a founding team that includes Eyal Hertzog, inventor of DeFi technology, including automated market making and liquidity pools, and creator of the first video social network. Co-founder James Heckman, a media technology veteran, created the first social network and blogging platform, the first premium programmatic ad marketplace, and led digital strategy for News Corp and Yahoo. Nearly 200 publishers are live on the platform. For more information, visit rtb.io .
Cautionary Note Regarding Forward-Looking Statements
This press release includes information that constitutes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on the Company’s current beliefs, assumptions and expectations regarding future events, which in turn are based on information currently available to the Company. Such forward-looking statements include statements that are characterized by future or conditional words such as “may,” “will,” “expect,” “intend,” “anticipate,” “believe,” “estimate,” and “continue” or similar words. You should read statements that contain these words carefully because they discuss future expectations and plans, which contain projections of future results of operations or financial condition or state other forward-looking information. Such forward-looking statements include statements regarding the timing and effects of the merger transaction and the integration of the business of RTB into the combined post-merger company and the effects of the overall merger transaction and future operations of the post-merger company. By their nature, forward-looking statements address matters that are subject to risks and uncertainties. A variety of factors could cause actual events and results to differ materially from those expressed in or contemplated by the forward-looking statements, such as the post-merger company being able to maintain its listing on Nasdaq for the common stock, having sufficient capital for its operations and planned business expansion, and developing its business and capturing users for its services. Other risk factors affecting the Company are discussed in detail in the Company’s filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except to the extent required by applicable laws.
Investor Relations Contact:
Richard Land, Alliance Advisors Investor Relations
973-873-7686,
[email protected]
Public Relations Contact:
Mehab Qureshi, RTB Digital, Inc.
+91 90289 77198,
[email protected]