Magnite and DNPA announce collaboration enabling publishers to leverage Magnite Access for audience segmentation and premium inventory access.
Quiver AI Summary
Magnite, the largest independent sell-side advertising company, and the Digital News Publishers Association (DNPA) have announced that several DNPA members will be utilizing Magnite Access, a self-service tool designed to help publishers discover and activate audience segments. This collaboration aims to streamline access to premium inventory and enhance the value of both publishers and advertisers through a unified data infrastructure. DNPA publishers can create high-value audience segments and facilitate private marketplace and programmatic guaranteed deals, thus providing better control over their audiences and ad inventory. This initiative is seen as a significant step towards addressing industry challenges and promoting innovation in digital journalism.
Potential Positives
- Magnite Access adoption by multiple DNPA members enhances the company's position as a leader in the advertising technology space in India.
- The collaboration empowers DNPA publishers to create high-value audience segments, increasing the monetization potential of their inventory.
- This partnership supports private marketplace and programmatic guaranteed deals, offering more value to both publishers and advertisers.
- The initiative reflects Magnite's commitment to innovation and collaboration in the digital advertising landscape, potentially attracting more clients and partnerships.
Potential Negatives
- None
FAQ
What is Magnite Access?
Magnite Access is a self-service tool that helps publishers discover and activate audience segments to enhance access to premium inventory and data.
How does Magnite Access benefit DNPA publishers?
It empowers DNPA publishers to create high-value audience segments and implement a shared data infrastructure for improved monetization.
What are Private Marketplace (PMP) and programmatic guaranteed (PG) deals?
PMP and PG deals are advertising arrangements that offer enhanced value and control over ad placements for both publishers and advertisers.
Who represents the Digital News Publishers Association (DNPA)?
DNPA represents 22 leading news media publishers in India, committed to promoting high standards and digital innovation in journalism.
What is Magnite's role in this collaboration?
Magnite facilitates the collaboration by providing technology that helps DNPA publishers unify and activate their audiences, enhancing independent journalism value.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MGNI Insider Trading Activity
$MGNI insiders have traded $MGNI stock on the open market 53 times in the past 6 months. Of those trades, 0 have been purchases and 53 have been sales.
Here’s a breakdown of recent trading of $MGNI stock by insiders over the last 6 months:
- MICHAEL G. BARRETT (CEO) has made 0 purchases and 4 sales selling 410,951 shares for an estimated $8,229,631.
- ADAM LEE SOROCA (CHIEF PRODUCT OFFICER) has made 0 purchases and 9 sales selling 160,390 shares for an estimated $3,519,331.
- JAMES ROSSMAN sold 137,007 shares for an estimated $2,572,991
- DAVID DAY (CHIEF FINANCIAL OFFICER) has made 0 purchases and 4 sales selling 122,512 shares for an estimated $2,494,095.
- KATIE SEITZ EVANS (President, Operations) has made 0 purchases and 5 sales selling 95,341 shares for an estimated $1,993,594.
- AARON SALTZ (CHIEF LEGAL OFFICER) has made 0 purchases and 7 sales selling 78,851 shares for an estimated $1,691,112.
- SEAN PATRICK BUCKLEY (President, Revenue) has made 0 purchases and 5 sales selling 69,893 shares for an estimated $1,633,643.
- BRIAN GEPHART (CHIEF ACCOUNTING OFFICER) has made 0 purchases and 3 sales selling 36,966 shares for an estimated $856,727.
- PAUL CAINE has made 0 purchases and 7 sales selling 35,000 shares for an estimated $822,087.
- DIANE YU sold 20,000 shares for an estimated $504,600
- DAVID BUONASERA (CHIEF TECHNOLOGY OFFICER) has made 0 purchases and 4 sales selling 23,179 shares for an estimated $456,458.
- RACHEL LAM sold 15,000 shares for an estimated $333,750
- ROBERT F SPILLANE sold 15,000 shares for an estimated $263,550
- DAVID T. PEARSON sold 11,512 shares for an estimated $202,611
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$MGNI Hedge Fund Activity
We have seen 147 institutional investors add shares of $MGNI stock to their portfolio, and 154 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FMR LLC added 7,501,741 shares (+77.5%) to their portfolio in Q2 2025, for an estimated $180,941,992
- SCHONFELD STRATEGIC ADVISORS LLC added 1,900,598 shares (+inf%) to their portfolio in Q2 2025, for an estimated $45,842,423
- AMERICAN CENTURY COMPANIES INC added 1,868,188 shares (+63.1%) to their portfolio in Q2 2025, for an estimated $45,060,694
- FRONTIER CAPITAL MANAGEMENT CO LLC added 1,448,456 shares (+419.4%) to their portfolio in Q2 2025, for an estimated $34,936,758
- APIS CAPITAL ADVISORS, LLC added 1,048,000 shares (+inf%) to their portfolio in Q2 2025, for an estimated $25,277,760
- QUBE RESEARCH & TECHNOLOGIES LTD removed 1,038,131 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $25,039,719
- GRANAHAN INVESTMENT MANAGEMENT, LLC added 992,796 shares (+37.5%) to their portfolio in Q2 2025, for an estimated $23,946,239
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$MGNI Analyst Ratings
Wall Street analysts have issued reports on $MGNI in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Rosenblatt issued a "Buy" rating on 09/26/2025
- Susquehanna issued a "Positive" rating on 08/07/2025
- Benchmark issued a "Buy" rating on 08/07/2025
- Scotiabank issued a "Sector Outperform" rating on 08/07/2025
- Needham issued a "Buy" rating on 08/07/2025
- RBC Capital issued a "Outperform" rating on 07/31/2025
- Lake Street issued a "Buy" rating on 05/08/2025
To track analyst ratings and price targets for $MGNI, check out Quiver Quantitative's $MGNI forecast page.
$MGNI Price Targets
Multiple analysts have issued price targets for $MGNI recently. We have seen 9 analysts offer price targets for $MGNI in the last 6 months, with a median target of $28.0.
Here are some recent targets:
- Alec Brondolo from Wells Fargo set a target price of $22.0 on 10/06/2025
- Barton Crockett from Rosenblatt set a target price of $39.0 on 09/26/2025
- Daniel L. Kurnos from Benchmark set a target price of $31.0 on 08/07/2025
- Laura Martin from Needham set a target price of $25.0 on 08/07/2025
- Shyam Patil from Susquehanna set a target price of $28.0 on 08/07/2025
- Nat Schindler from Scotiabank set a target price of $30.0 on 08/07/2025
- Matthew Swanson from RBC Capital set a target price of $27.0 on 07/31/2025
Full Release
MUMBAI, India, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, and the Digital News Publishers Association (DNPA), which represents 22 of India’s leading news media publishers, today announced that several DNPA members have adopted Magnite Access. DNPA publishers will leverage Magnite’s self-service tool for discovering and activating first- and third-party audience segments to streamline access to premium inventory and audience data.
With Magnite Access, DNPA’s member publishers are empowered to implement a shared data infrastructure that allows them to create and deploy high-value audience segments across their premium inventory. This unified ecosystem supports private marketplace (PMP) and programmatic guaranteed (PG) deals, which can help deliver enhanced value to both publishers and advertisers. It also unlocks the ability to create cross-publisher audience packages, such as curated segments of travel enthusiasts, delivering added value.
“This tie-up represents a forward-looking approach to solving long-standing industry challenges, and underscores our commitment to innovation and collaboration,” said Sujata Gupta, Secretary General, DNPA. “Working with Magnite allows us to harness advanced technology to deliver better value to advertisers while maintaining more control over our audiences and premium inventory”.
“Magnite is proud to power this first-of-its-kind collaboration,” said Gavin Buxton, Managing Director, Asia at Magnite. “By enabling DNPA publishers to unify and activate their audiences through our technology, we’re helping to elevate the value of independent journalism and provide scalable and sustainable solutions to benefit both the buy and sell sides.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About DNPA
The Digital News Publishers Association (DNPA) is a collective of India’s leading digital news media organisations committed to promoting high standards of journalism, safeguarding the interests of publishers, and driving digital innovation. Representing trusted news brands with deep editorial legacy and mass digital reach, DNPA works to shape policy, foster best practices, and build sustainable business models for the future of digital journalism.
Media Contact:
Magnite
ideosphere Consulting, Ltd.
[email protected]
DNPA
[email protected]
