Magnite reports a 25% increase in impressions for FanDuel Sports Network via its SpringServe platform, enhancing live sports streaming monetization.
Quiver AI Summary
Magnite, the largest independent sell-side advertising company, has reported significant growth in its partnership with FanDuel Sports Network, which experienced a 25% increase in impressions served through Magnite’s SpringServe video platform compared to the previous year. This growth comes as FanDuel intensifies its investment in live sports streaming, using Magnite's technology to enhance monetization and ensure a high-quality viewing experience. SpringServe's sophisticated ad serving and management tools allow FanDuel to effectively navigate both direct and programmatic demand, connecting advertisers with engaged sports fans. Industry experts emphasize the importance of nimble advertising technology as the shift to digital sports consumption accelerates, positioning FanDuel and Magnite for continued success in a rapidly evolving marketplace.
Potential Positives
- Magnite's collaboration with FanDuel Sports Network resulted in a 25% year-over-year increase in total impressions served, indicating strong performance and demand for their SpringServe video platform.
- The partnership positions Magnite well to capitalize on the growing digital live sports viewership in the U.S., projected to increase by more than 14% in 2025.
- Magnite's technology enhances monetization strategies for FanDuel Sports Network, helping them to effectively manage direct and programmatic demand and maximize revenue from high-value inventory.
- Prominent endorsements from key executives at FanDuel and Bayer Healthcare highlight the effectiveness of Magnite's ad tech in driving positive business outcomes and meeting audience expectations in live sports streaming.
Potential Negatives
- None
FAQ
What is the collaboration between Magnite and FanDuel Sports Network?
Magnite partners with FanDuel Sports Network to enhance ad monetization through the SpringServe video platform, benefiting from increased viewer engagement.
How much have impressions increased for FanDuel Sports Network?
FanDuel Sports Network has seen a 25% year-over-year increase in total impressions served through Magnite's technology.
What benefits does SpringServe provide for live sports monetization?
SpringServe offers advanced ad serving, programmatic, and mediation capabilities, maximizing yield and enhancing ad experiences for sports audiences.
Why is live sports content significant for advertisers?
Live sports attract highly engaged audiences, creating valuable inventory that advertisers want to access for effective ad placements.
What does the future of digital live sports viewership look like?
Digital live sports viewership in the U.S. is projected to grow more than 14% in 2025, driven by consumer shifts to streaming.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MGNI Insider Trading Activity
$MGNI insiders have traded $MGNI stock on the open market 34 times in the past 6 months. Of those trades, 0 have been purchases and 34 have been sales.
Here’s a breakdown of recent trading of $MGNI stock by insiders over the last 6 months:
- MICHAEL G. BARRETT (CEO) has made 0 purchases and 3 sales selling 375,000 shares for an estimated $7,372,200.
- JAMES ROSSMAN has made 0 purchases and 2 sales selling 286,943 shares for an estimated $5,490,746.
- DAVID DAY (CHIEF FINANCIAL OFFICER) has made 0 purchases and 5 sales selling 161,391 shares for an estimated $3,198,362.
- ADAM LEE SOROCA (CHIEF PRODUCT OFFICER) has made 0 purchases and 6 sales selling 130,624 shares for an estimated $2,666,858.
- KATIE SEITZ EVANS (President, Operations) has made 0 purchases and 3 sales selling 67,520 shares for an estimated $1,228,000.
- AARON SALTZ (CHIEF LEGAL OFFICER) has made 0 purchases and 3 sales selling 50,063 shares for an estimated $904,374.
- SEAN PATRICK BUCKLEY (President, Revenue) has made 0 purchases and 3 sales selling 38,912 shares for an estimated $727,696.
- PAUL CAINE has made 0 purchases and 3 sales selling 15,000 shares for an estimated $319,400.
- ROBERT F SPILLANE sold 15,000 shares for an estimated $263,550
- DAVID T. PEARSON sold 11,512 shares for an estimated $202,611
- BRIAN GEPHART (CHIEF ACCOUNTING OFFICER) has made 0 purchases and 2 sales selling 12,584 shares for an estimated $202,357.
- DAVID BUONASERA (CHIEF TECHNOLOGY OFFICER) has made 0 purchases and 2 sales selling 12,395 shares for an estimated $194,776.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$MGNI Hedge Fund Activity
We have seen 135 institutional investors add shares of $MGNI stock to their portfolio, and 147 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FMR LLC added 8,069,421 shares (+499.7%) to their portfolio in Q1 2025, for an estimated $92,072,093
- CAPITAL RESEARCH GLOBAL INVESTORS added 5,194,835 shares (+67.2%) to their portfolio in Q1 2025, for an estimated $59,273,067
- AMERICAN CENTURY COMPANIES INC added 2,651,033 shares (+855.2%) to their portfolio in Q1 2025, for an estimated $30,248,286
- WELLINGTON MANAGEMENT GROUP LLP removed 1,126,740 shares (-16.0%) from their portfolio in Q1 2025, for an estimated $12,856,103
- PACER ADVISORS, INC. added 1,102,156 shares (+inf%) to their portfolio in Q1 2025, for an estimated $12,575,599
- VICTORY CAPITAL MANAGEMENT INC removed 1,059,946 shares (-89.7%) from their portfolio in Q1 2025, for an estimated $12,093,983
- GRANAHAN INVESTMENT MANAGEMENT, LLC removed 963,094 shares (-26.7%) from their portfolio in Q1 2025, for an estimated $10,988,902
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$MGNI Analyst Ratings
Wall Street analysts have issued reports on $MGNI in the last several months. We have seen 6 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Rosenblatt issued a "Buy" rating on 06/30/2025
- Needham issued a "Buy" rating on 05/15/2025
- Lake Street issued a "Buy" rating on 05/08/2025
- Benchmark issued a "Buy" rating on 05/08/2025
- RBC Capital issued a "Outperform" rating on 05/02/2025
- Susquehanna issued a "Positive" rating on 02/27/2025
To track analyst ratings and price targets for $MGNI, check out Quiver Quantitative's $MGNI forecast page.
$MGNI Price Targets
Multiple analysts have issued price targets for $MGNI recently. We have seen 7 analysts offer price targets for $MGNI in the last 6 months, with a median target of $22.0.
Here are some recent targets:
- Daniel Kurnos from Benchmark set a target price of $30.0 on 07/22/2025
- Alec Brondolo from Wells Fargo set a target price of $24.0 on 07/08/2025
- Barton Crockett from Rosenblatt set a target price of $39.0 on 06/30/2025
- Laura Martin from Needham set a target price of $18.0 on 05/15/2025
- Eric Martinuzzi from Lake Street set a target price of $19.0 on 05/08/2025
- Matthew Swanson from RBC Capital set a target price of $19.0 on 05/02/2025
- Shyam Patil from Susquehanna set a target price of $22.0 on 02/27/2025
Full Release
NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25% year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming.
As more viewers shift toward streaming live sports content, FanDuel Sports Network is leaning into Magnite technology to boost monetization of its high-value inventory and preserve the high-quality viewing experience that live sports audiences expect. SpringServe’s advanced ad serving, programmatic, and mediation capabilities help FanDuel Sports Network more effectively manage direct and programmatic demand, maximizing yield and helping advertisers reach engaged sports fans, while Ad Quality and Live Stream Acceleration tools help deliver smarter, more relevant ad experiences.
"Live sports are one of the most powerful formats for engaging audiences, but they also present unique monetization challenges. Magnite’s SpringServe empowers us with the sophisticated tools we need to stay ahead of audience expectations, and has been instrumental in our digital evolution," said Kevin Connelly, Senior Director, Programmatic Sales and Business Development at FanDuel Sports Network. “FanDuel Sports Network is building a smarter, fan-first platform with unmatched scale and flexibility, and that requires ad tech partners who can move just as fast, and Magnite's SpringServe is doing just that,” added Jim Keller, Executive Vice President, Head of Advertising and Sponsorship Sales at FanDuel Sports Network.
“As live sports consumption continues its rapid shift to digital, publishers need agile infrastructure purpose-built for streaming monetization,” said Chris Signore, Group VP, Business Development at Magnite. “FanDuel Sports Network is raising the bar for what innovative, data-driven sports streaming can look like, and we’re proud to continue helping power their growth as they expand their premium streaming footprint.”
“FanDuel Sports Network and Magnite have demonstrated through their collaboration that when biddable live sports is done right, we consistently see media contribute to positive business outcomes. We are constantly seeking out high-quality and direct supply, which the teams have built here,” said Gary Guarnaccia, Head of Investment and Ad Tech at Bayer Healthcare.
According to eMarketer , digital live sports viewership in the U.S. is projected to grow more than 14% in 2025, driven by cord-cutting and the rise of streaming as the primary destination for sports fans. FanDuel Sports Network’s collaboration with Magnite ensures they are well-positioned to capitalize on this momentum.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Main Street Sports Group
Main Street Sports Group owns FanDuel Sports Network, the nation's leading multiplatform provider of local sports, offering fans widescale availability and optionality to view their local teams. FanDuel Sports Network serves as the local media partner and home to select MLB, NHL and NBA teams and produces over 3,000 live sports events year-round. Main Street Sports Group harnesses its powerful partnerships, in-house direct-to-consumer streaming product and innovative strategies to reach audiences and deliver programming seamlessly across streaming platforms, connected devices and leading pay TV providers.
Its 15 owned-and-operated networks include FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin. Main Street Sports Group also has a minority interest in YES Network, the local destination for the New York Yankees and Brooklyn Nets .
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