Inuvo enhances its IntentKey® Platform with new visualization tools to improve audience targeting based on consumer intent.
Quiver AI Summary
Inuvo, Inc. has announced significant enhancements to its IntentKey® Platform, which is designed to help marketers better understand and engage audiences based on intent. The upgrades include a new feature called IntentPath, which visualizes the consumer journey from awareness to conversion and tracks changes in buying motivations. These advancements allow marketers to experience audience intelligence in a more dynamic way, providing insights into intent as it unfolds and predicting trends in audience behavior and sentiment. The platform also features improved demographic insights, leveraging U.S. Census data, and a redesigned interface for easier access and activation. Inuvo’s technology prioritizes understanding consumer motivations over demographics, providing marketers with a competitive edge in identifying high-intent users.
Potential Positives
- Inuvo has significantly enhanced its IntentKey® Platform with the introduction of IntentPath, offering marketers a new way to visualize and understand consumer intent throughout the purchasing journey.
- The platform now provides next-day predictive audience and sentiment trends, allowing marketers to anticipate shifts in consumer behavior proactively.
- Enhanced demographic insights and a redesigned interface improve user experience and facilitate quicker audience targeting and activation.
- Inuvo's technology offers a competitive advantage by identifying high-intent users up to a day earlier than traditional methods, revealing insights into consumer motivations that competitors may not access.
Potential Negatives
- The press release highlights reliance on a proprietary technology that may raise concerns about the generalizability and robustness of their predictive capabilities, potentially limiting their appeal to a broader audience.
- The mention of "forward-looking statements" and associated risks implies uncertainty in the company's future performance, which could destabilize investor confidence.
- Despite the advancements presented, no concrete metrics or empirical data are provided to support the effectiveness or superiority of the enhancements to the IntentKey® Platform, raising questions about the claims made.
FAQ
What are the new features of Inuvo's IntentKey® Platform?
The updated platform introduces IntentPath, next-day predictive audience insights, and enhanced demographic modeling for improved targeting.
How does IntentPath improve audience understanding?
IntentPath visualizes audience journeys from awareness to engagement, showing marketers real-time intent changes throughout the buying process.
What is unique about Inuvo's large language model?
Inuvo's model maps changing consumer buying reasons, providing deeper insights into consumer behavior and motivations leading to purchases.
How does Inuvo enhance predictive audience trends?
The platform delivers next-day predictive audience and sentiment trends, enabling marketers to anticipate shifts before they occur.
What advantage does IntentKey provide over legacy systems?
IntentKey identifies high-intent users a day earlier than competitors, leveraging insights from the open web and enhancing targeting capabilities.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$INUV Insider Trading Activity
$INUV insiders have traded $INUV stock on the open market 1 times in the past 6 months. Of those trades, 0 have been purchases and 1 have been sales.
Here’s a breakdown of recent trading of $INUV stock by insiders over the last 6 months:
- BARRY LOWENTHAL (President) sold 6,585 shares for an estimated $23,442
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$INUV Hedge Fund Activity
We have seen 9 institutional investors add shares of $INUV stock to their portfolio, and 28 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- BARD ASSOCIATES INC removed 140,738 shares (-36.1%) from their portfolio in Q3 2025, for an estimated $493,990
- CITADEL ADVISORS LLC added 75,307 shares (+533.1%) to their portfolio in Q3 2025, for an estimated $264,327
- RENAISSANCE TECHNOLOGIES LLC removed 30,376 shares (-25.8%) from their portfolio in Q3 2025, for an estimated $106,619
- SUSQUEHANNA INTERNATIONAL GROUP, LLP added 28,748 shares (+inf%) to their portfolio in Q3 2025, for an estimated $100,905
- PERKINS CAPITAL MANAGEMENT INC removed 24,343 shares (-3.5%) from their portfolio in Q3 2025, for an estimated $85,443
- VANGUARD GROUP INC removed 20,429 shares (-3.4%) from their portfolio in Q3 2025, for an estimated $71,705
- SQUAREPOINT OPS LLC removed 18,451 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $64,763
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$INUV Analyst Ratings
Wall Street analysts have issued reports on $INUV in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- HC Wainwright & Co. issued a "Buy" rating on 11/10/2025
To track analyst ratings and price targets for $INUV, check out Quiver Quantitative's $INUV forecast page.
$INUV Price Targets
Multiple analysts have issued price targets for $INUV recently. We have seen 2 analysts offer price targets for $INUV in the last 6 months, with a median target of $11.0.
Here are some recent targets:
- Scott Buck from HC Wainwright & Co. set a target price of $10.0 on 11/10/2025
- Jack Vander Aarde from Maxim Group set a target price of $12.0 on 08/11/2025
Full Release
LITTLE ROCK, Ark., Nov. 18, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence AdTech solutions, today announced enhancements to the IntentKey® Platform, marking a major advancement in the way marketers create, visualize, understand, and activate audiences based on intent.
The updated platform introduces IntentPath, a new visualization capability that predicts how audiences move from awareness to engagement to conversion. Inuvo’s proprietary large language model maps how consumer buying reasons change as they make their way to purchase. This represents a meaningful advancement in understanding why consumers behave the way they do.
“This release takes IntentKey’s intelligence to an entirely new level,” said Rob Buchner, COO of Inuvo. “The platform lets marketers see intent in motion by highlighting the real journey from discovery to decision, powered and generated just-in-time entirely by AI.”
“This is a fundamental shift in how our clients experience audience intelligence,” said Amir Bakhshaie, Senior Vice President of IntentKey. “It turns what used to be abstract data points into targeting leverage. You can literally watch intent unfold and understand why someone is engaging.”
Additionally, the platform now delivers next-day predictive audience and sentiment trends, helping marketers anticipate shifts before they happen. An upgraded Trending Map highlights where intent is surging geographically, while enhanced demographic insights, powered by U.S. Census data and Inuvo’s proprietary modeling, offer a privacy-safe view of likely age, income, and household composition patterns.
These updates are all presented through a redesigned interface featuring improved model editing and one-click activation allowing marketers to send audiences directly to their DSPs.
IntentKey’s concept-based approach gives marketers a timing advantage no legacy system can match. By understanding intent from the open web, the platform identifies high-intent users as much as a day before others do, revealing the motivations behind behavior and unlocking audiences competitors can’t reach.
About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey® AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
Statements in this press release relating to Inuvo's future plans, expectations, beliefs, intentions, and prospects are "forward-looking statements" and are subject to material risks and uncertainties. A detailed discussion of these factors and other risks that affect our business is contained in Inuvo’s Securities and Exchange Commission (SEC) filings, including our most recent reports on Form 10-K and Form 10-Q under the heading "Risk Factors." These filings are available on the SEC's website or on Inuvo’s website at Investor Relations - Inuvo® . All information in this press release is current as of November 18, 2025, and Inuvo undertakes no duty to update any statement in light of new information or future events.
Media Contact:
Katie Cooper
Director of Marketing, Inuvo
[email protected]
Investor Relations:
Wallace Ruiz
Chief Financial Officer
[email protected]
