Geoff E Tanner, the President and CEO of $SMPL, bought 6,050 shares of the company on 07-23-2025 for an estimated $200,297. This trade was reported by Quiver Quantitative using data from a recent SEC filing. This increased their holdings of this class of stock by approximately 6.6%. Following this trade, they now own 98,190 shares of this class of $SMPL stock.
$SMPL Insider Trading Activity
$SMPL insiders have traded $SMPL stock on the open market 2 times in the past 6 months. Of those trades, 1 have been purchases and 1 have been sales.
Here’s a breakdown of recent trading of $SMPL stock by insiders over the last 6 months:
- GEOFF E TANNER (President and CEO) purchased 6,050 shares for an estimated $200,297
- STUART E. JR. HEFLIN (SVP & General Manager, Quest) sold 5,000 shares for an estimated $186,259
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$SMPL Hedge Fund Activity
We have seen 149 institutional investors add shares of $SMPL stock to their portfolio, and 136 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- CAPITAL WORLD INVESTORS removed 2,554,690 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $88,111,258
- CITADEL ADVISORS LLC added 1,810,869 shares (+506.9%) to their portfolio in Q1 2025, for an estimated $62,456,871
- FMR LLC added 1,262,094 shares (+13.2%) to their portfolio in Q1 2025, for an estimated $43,529,622
- FULLER & THALER ASSET MANAGEMENT, INC. removed 910,321 shares (-23.9%) from their portfolio in Q1 2025, for an estimated $31,396,971
- OPHIR ASSET MANAGEMENT PTY LTD added 734,076 shares (+inf%) to their portfolio in Q1 2025, for an estimated $25,318,281
- WELLINGTON MANAGEMENT GROUP LLP added 649,258 shares (+18.3%) to their portfolio in Q1 2025, for an estimated $22,392,908
- VICTORY CAPITAL MANAGEMENT INC added 527,089 shares (+52.1%) to their portfolio in Q1 2025, for an estimated $18,179,299
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$SMPL Analyst Ratings
Wall Street analysts have issued reports on $SMPL in the last several months. We have seen 3 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Stifel issued a "Buy" rating on 06/27/2025
- Citigroup issued a "Buy" rating on 06/18/2025
- Mizuho issued a "Outperform" rating on 04/11/2025
To track analyst ratings and price targets for $SMPL, check out Quiver Quantitative's $SMPL forecast page.
$SMPL Price Targets
Multiple analysts have issued price targets for $SMPL recently. We have seen 6 analysts offer price targets for $SMPL in the last 6 months, with a median target of $38.0.
Here are some recent targets:
- John Baumgartner from Mizuho set a target price of $43.0 on 07/15/2025
- Peter Grom from UBS set a target price of $36.0 on 07/01/2025
- Matthew Smith from Stifel set a target price of $38.0 on 06/27/2025
- Jonmichael Shekian from Citigroup set a target price of $40.0 on 06/18/2025
- Brian Holland from DA Davidson set a target price of $38.0 on 06/09/2025
- Megan Alexander from Morgan Stanley set a target price of $37.0 on 04/10/2025
This article is not financial advice. See Quiver Quantitative's disclaimers for more information.
