Hasbro Gains as Strong Q2 Results and Analyst Target Hike Keep Momentum Going

Hasbro (HAS) is up 4.3% today. Here is some analysis on what might have caused this price movement.

Analysis: The move appears tied to continued momentum after Hasbro posted a strong second quarter and raised its full-year outlook last week, with investors still responding to better-than-expected growth in Wizards of the Coast and improving profit guidance. A fresh price-target increase from UBS likely added to the bullish tone by reinforcing the view that Hasbro’s gaming business is becoming a more important earnings driver.

Details:

Hasbro said second-quarter revenue rose 16% year over year, helped by 27% growth in Wizards and Digital Gaming and 5% growth in Consumer Products.

Management raised 2026 guidance, including expected constant-currency revenue growth of 5% to 7%, adjusted operating margin of 25% to 26%, and adjusted EBITDA of $1.45 billion to $1.50 billion.

Magic: The Gathering surpassed $500 million in quarterly revenue for the first time, supported by the Marvel Super Heroes launch and other tabletop releases.

UBS raised its price target on Hasbro to $120 from $110, citing business improvement and the growing strength of the Wizards segment.

Sources:

Hasbro, Investing.com, Stock Analysis

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$HAS Insider Trading Activity

$HAS insiders have traded $HAS stock on the open market 11 times in the past 6 months. Of those trades, 0 have been purchases and 11 have been sales.

Here’s a breakdown of recent trading of $HAS stock by insiders over the last 6 months:

CHRISTIAN P COCKS (Chief Executive Officer) has made 0 purchases and 6 sales selling 377,992 shares for an estimated $38,565,064.
TARRANT L. SIBLEY (EVP, CLO and Corp Secretary) sold 15,148 shares for an estimated $1,590,185
GINA M GOETTER (EVP & CFO) sold 12,429 shares for an estimated $1,285,867
TIMOTHY J. KILPIN (President, Toy, Lic & Ent) sold 7,773 shares for an estimated $800,619
HOLLY BARBACOVI (Chief People Officer) sold 4,337 shares for an estimated $437,928
JASON M BUNGE (Chief Marketing Officer) sold 2,380 shares for an estimated $252,341

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$HAS Hedge Fund Activity

We have seen 349 institutional investors add shares of $HAS stock to their portfolio, and 347 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

VIKING GLOBAL INVESTORS LP added 3,738,902 shares (+inf%) to their portfolio in Q1 2026, for an estimated $343,006,869
CAPITAL RESEARCH GLOBAL INVESTORS removed 3,225,875 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $295,941,772
GOLDMAN SACHS GROUP INC added 1,766,373 shares (+117.4%) to their portfolio in Q1 2026, for an estimated $162,047,059
MARSHALL WACE, LLP added 1,228,485 shares (+6001.7%) to their portfolio in Q1 2026, for an estimated $112,701,213
MORGAN STANLEY added 1,020,570 shares (+50.9%) to their portfolio in Q1 2026, for an estimated $93,627,091
AQR CAPITAL MANAGEMENT LLC removed 995,910 shares (-22.9%) from their portfolio in Q1 2026, for an estimated $91,364,783
BLACKROCK, INC. added 681,947 shares (+2.8%) to their portfolio in Q1 2026, for an estimated $62,561,817

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$HAS Congressional Stock Trading

Members of Congress have traded $HAS stock 1 times in the past 6 months. Of those trades, 1 have been purchases and 0 have been sales.

Here’s a breakdown of recent trading of $HAS stock by members of Congress over the last 6 months:

SENATOR ALAN ARMSTRONG purchased up to $15,000 on 03/27.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard. You can access data on congressional stock trades through the Quiver Quantitative API Congress trades endpoint.

$HAS Analyst Ratings

Wall Street analysts have issued reports on $HAS in the last several months. We have seen 2 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

JP Morgan issued a "Overweight" rating on 02/11/2026
Morgan Stanley issued a "Overweight" rating on 02/02/2026

To track analyst ratings and price targets for $HAS, check out Quiver Quantitative's $HAS forecast page.

$HAS Price Targets

Multiple analysts have issued price targets for $HAS recently. We have seen 10 analysts offer price targets for $HAS in the last 6 months, with a median target of $114.0.

Here are some recent targets:

Anthony Bonadio from Wells Fargo set a target price of $85.0 on 06/09/2026
James Hardiman from Citigroup set a target price of $114.0 on 05/22/2026
Alexander Perry from B of A Securities set a target price of $115.0 on 05/21/2026
Keegan Cox from DA Davidson set a target price of $100.0 on 05/21/2026
Megan Alexander from Morgan Stanley set a target price of $123.0 on 05/14/2026
Xian Siew from BNP Paribas set a target price of $115.0 on 04/01/2026
Arpine Kocharyan from UBS set a target price of $110.0 on 03/05/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.