Getty Images renews its partnership with Formula 1® as the Official Photographic Agency for continued motorsport coverage.
Quiver AI Summary
Getty Images has announced the renewal of its multi-year agreement with Formula 1®, continuing its role as the Official Photographic Agency. This partnership will allow Getty Images' team of award-winning motorsport photographers and editors to provide extensive coverage of various racing series, including F1, F2, F3, and others. During Formula 1®’s 75th anniversary in 2025, Getty Images delivered premium imagery capturing key moments on and off the track, highlighting their commitment to innovation in sports photography. The collaboration aims to showcase the excitement of motorsport through unique visuals, distributed in near-real time to fans and media worldwide. Getty Images boasts over 26 million images in its motorsport collection, making it a leading source for motorsport visuals since 2021.
Potential Positives
- Getty Images has renewed its multi-year partnership with Formula 1®, enhancing its position as the Official Photographic Agency and ensuring continued exclusivity in capturing and distributing F1 imagery.
- The agreement allows Getty Images to leverage its award-winning motorsport photographers and extensive archive, reinforcing its reputation as a leader in motorsport visual content.
- The company has demonstrated agility and creativity in covering significant events, such as the 75th anniversary of Formula 1®, which can attract more customers and enhance brand visibility.
- Getty Images’ capability to provide near-real-time imagery through a robust distribution platform increases its value proposition to media, customers, and fans.
Potential Negatives
- While the press release highlights a multi-year renewal with Formula 1®, it does not disclose any financial details regarding the agreement, which may raise questions about the terms and overall value of the partnership.
- The focus on "near-real time" delivery of content could imply a need for rapid adaptation, hinting at either a competitive pressure in the market or a response to criticism of previous turnaround times.
- The mention of generative AI technologies and the extensive rights offered might suggest a defense against potential copyright and content usage challenges, indicating an evolving risk landscape for the company.
FAQ
What is the nature of Getty Images' partnership with Formula 1®?
Getty Images has renewed its multi-year agreement to serve as the Official Photographic Agency for Formula 1®.
How long has Getty Images been partnered with Formula 1®?
What types of events does Getty Images cover for Formula 1®?
Getty Images covers F1, F2, F3, F1 Academy, and Porsche Supercup races as part of their agreement.
How does Getty Images utilize AI in their creative process?
Getty Images incorporates generative AI technologies to create commercially safe visuals, enhancing their creative offerings.
Where can I find more information about Getty Images' motorsport collection?
More information about Getty Images' motorsport visuals can be found at www.gettyimages.co.uk/collections/motorsports.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
A Media Snippet accompanying this announcement is available by clicking on this link.
LONDON, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced it has renewed a multi-year agreement with Formula 1 ® , with Getty Images continuing to serve as Official Photographic Agency of Formula 1 ® .
The multi-year partnership will see Getty Images’ award-winning motorsport photographers and editors continue to provide comprehensive coverage of all F1, F2, F3, F1 Academy and Porsche Supercup races. In 2025, Getty Images’ team criss-crossed the globe to deliver premium imagery of all F1 action throughout Formula 1 ® ’s 75 th anniversary year, working relentlessly across race weekends to capture unique perspectives from key moments on and off the track, including unique behind-the-scenes access at the paddock and trackside.
“For 30 years, Getty Images has been at the forefront of innovation in sports photography, and our motorsport specialists continue to set the standard for creativity and speed in capturing the racing action,” said Michael Heiman, Getty Images’ Vice President of Global Sport. “We’re proud to continue partnering with Formula 1 ® to showcase the thrill of this incredible sport through visuals, and deliver iconic moments to customers, media and fans worldwide in near-real time via our unparalleled distribution platform.”
Getty Images’ motorsport collection includes content from Motorsport and LAT Images alongside the renowned Sutton, Schlegelmilch, Colombo and Dukes Video archives. The collection comprises over 26 million images dating as far back as 1895 and includes action from every Formula 1 ® Grand Prix since 1950 to the present day.
Getty Images has officially worked with Formula 1 ® since 2021 and is the ultimate destination for motorsport visuals. For more information, visit www.gettyimages.co.uk/collections/motorsports .
Media contact:
Gill Jones
[email protected]
About Getty Images:
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its
Getty Images
,
iStock
and
Unsplash
brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with almost 600,000 content creators and almost 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000
news
,
sport
and
entertainment
events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned
photographic archives
in the world with millions of images dating back to the beginning of photography.
Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.
For company news and announcements, visit our Newsroom .
About Formula 1
®
:
Formula 1
®
racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1
®
and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1
®
is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.