Freshpet CEO Billy Cyr plans to adopt trading plans to exercise expiring options and sell shares for financial needs.
Quiver AI Summary
Freshpet, Inc. announced that CEO Billy Cyr and his family trusts plan to adopt trading plans to exercise options issued in 2016 that are set to expire in September 2026. These plans will involve selling shares to cover the exercise costs, taxes, and estate planning needs, and will not affect any other Freshpet equity. The stock trading plan will be created under SEC guidelines and will begin after the company reports its fourth-quarter results in February 2026. Cyr and his family currently hold about 1.32 million shares, or 2.71% of the company's stock, and after executing the plan, they intend to continue holding at least 350,000 shares. Cyr emphasized his commitment to Freshpet, noting he has never sold shares during his time as CEO and believes in the company's long-term value.
Potential Positives
- Billy Cyr, the CEO, has never sold shares during his nine years in the position, demonstrating confidence in the company's future and commitment to long-term shareholder value.
- The adoption of prearranged trading plans under SEC guidelines reflects transparency and compliance with regulations, which can enhance investor trust.
- The planned exercise of options provides a mechanism for meeting estate planning needs while ensuring that Cyr and his family will retain a significant ownership stake in Freshpet.
- The company continues to highlight its commitment to high-quality, fresh pet food, reinforcing its brand identity and market position in a growing industry.
Potential Negatives
- The announcement of a prearranged trading plan for executive stock options may raise concerns among investors regarding potential insider selling and its impact on the stock price.
- Billy Cyr's statement that he has never sold a share prior to this plan could suggest a change in confidence or strategy, potentially leading to investor apprehension.
- The plan involves selling shares to cover exercise prices and taxes, indicating potential liquidity issues for the CEO that might be viewed negatively by stakeholders.
FAQ
What are the recent trading plans announced by Freshpet's CEO?
Billy Cyr plans to exercise options expiring in 2026 and cover related costs through a prearranged trading plan.
When will the trading plan take effect?
The trading plan is expected to be adopted during the upcoming open trading window after Freshpet's Q4 financial results in February 2026.
How many shares does Billy Cyr currently hold?
Billy Cyr and his family currently hold 1,322,737 shares, representing approximately 2.71% of Freshpet’s outstanding shares.
What is Freshpet's mission?
Freshpet aims to elevate pet nutrition with fresh, locally sourced ingredients prepared in small batches for maximum freshness.
Where can Freshpet products be purchased?
Freshpet foods are available in grocery stores, mass retailers, online, and select pet specialty shops across the U.S., Canada, and Europe.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$FRPT Insider Trading Activity
$FRPT insiders have traded $FRPT stock on the open market 6 times in the past 6 months. Of those trades, 6 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $FRPT stock by insiders over the last 6 months:
- TIMOTHY R MCLEVISH purchased 3,500 shares for an estimated $196,000
- WALTER N. GEORGE purchased 1,000 shares for an estimated $52,570
- JACKI SUE KELLEY purchased 814 shares for an estimated $45,991
- OLUFUNLAYO OLURINDE FAJEMIROKUN-BECK purchased 378 shares for an estimated $20,079
- DARYL G BREWSTER purchased 216 shares for an estimated $12,312
- LISA AXT ALEXANDER (GC & Corp. Sec.) purchased 100 shares for an estimated $5,353
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$FRPT Hedge Fund Activity
We have seen 190 institutional investors add shares of $FRPT stock to their portfolio, and 194 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- MARSHALL WACE, LLP removed 1,224,165 shares (-83.2%) from their portfolio in Q2 2025, for an estimated $83,194,253
- WASATCH ADVISORS LP added 1,116,217 shares (+41.0%) to their portfolio in Q2 2025, for an estimated $75,858,107
- CHAMPLAIN INVESTMENT PARTNERS, LLC added 753,070 shares (+41.5%) to their portfolio in Q2 2025, for an estimated $51,178,637
- INVESCO LTD. removed 636,762 shares (-79.1%) from their portfolio in Q2 2025, for an estimated $43,274,345
- AQR CAPITAL MANAGEMENT LLC added 632,756 shares (+278.5%) to their portfolio in Q2 2025, for an estimated $43,002,097
- ENGAGED CAPITAL LLC added 619,130 shares (+inf%) to their portfolio in Q2 2025, for an estimated $42,076,074
- BLACKROCK, INC. removed 588,009 shares (-9.5%) from their portfolio in Q2 2025, for an estimated $39,961,091
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$FRPT Analyst Ratings
Wall Street analysts have issued reports on $FRPT in the last several months. We have seen 3 firms issue buy ratings on the stock, and 1 firms issue sell ratings.
Here are some recent analyst ratings:
- Baird issued a "Outperform" rating on 10/31/2025
- Stifel issued a "Buy" rating on 10/24/2025
- Wells Fargo issued a "Overweight" rating on 09/25/2025
- UBS issued a "Sell" rating on 09/08/2025
To track analyst ratings and price targets for $FRPT, check out Quiver Quantitative's $FRPT forecast page.
$FRPT Price Targets
Multiple analysts have issued price targets for $FRPT recently. We have seen 9 analysts offer price targets for $FRPT in the last 6 months, with a median target of $65.0.
Here are some recent targets:
- Peter Benedict from Baird set a target price of $75.0 on 10/31/2025
- Matthew Smith from Stifel set a target price of $65.0 on 10/24/2025
- Thomas Palmer from JP Morgan set a target price of $62.0 on 10/23/2025
- Kaumil Gajrawala from Jefferies set a target price of $53.0 on 10/09/2025
- Bryan Spillane from B of A Securities set a target price of $60.0 on 10/08/2025
- Marc Torrente from Wells Fargo set a target price of $65.0 on 09/25/2025
- Bryan Adams from UBS set a target price of $48.0 on 09/08/2025
Full Release
BEDMINSTER, N.J., Nov. 03, 2025 (GLOBE NEWSWIRE) -- Freshpet, Inc. (“Freshpet” or the “Company”) (Nasdaq: FRPT) today announced that Billy Cyr, Chief Executive Officer, and various family members and independently managed trusts established for his family, intend to adopt prearranged trading plans in order to exercise options granted in 2016 which expire on September 6, 2026 and to sell shares necessary to cover the exercise price, taxes and various estate planning needs. These plans will not include any other Freshpet equity beyond the options subject to expiration in 2026. The stock trading plan is expected to be adopted during the upcoming open trading window in accordance with the guidelines specified under Rule 10b5-1 of the Securities Exchange Act of 1934, and under SEC rules, shares cannot be sold as part of this plan until after the Company reports its fourth quarter financial results in February 2026.
Mr. Cyr and his various family members and trusts currently hold 1,322,737 shares of common stock, which represents approximately 2.71% of Freshpet’s shares outstanding. After execution of the plan, Mr. Cyr and his various family members and trusts plan to continue to beneficially own all other Freshpet equity that Mr. Cyr has been granted or acquired in the open market plus any shares he chooses to retain after the exercise of these options, which would total at least 350,000 shares of Freshpet stock.
“Over the nine years I have been CEO of Freshpet, I have never sold a share and have acquired shares worth more than $4 million in the open market at today’s prices and I am only planning to take these actions over the next year because the options are nearing expiration,” commented Billy Cyr, Freshpet’s Chief Executive Officer. “I will continue to hold a sizeable position in Freshpet because I firmly believe Freshpet is a great investment that will drive long-term shareholder value.”
About Freshpet
Freshpet's mission is to elevate the way we feed our pets with fresh food that nourishes all. Freshpet foods are blends of fresh meats, vegetables and fruits farmed locally and made at our Freshpet Kitchens. We thoughtfully prepare our foods using natural ingredients, cooking them in small batches at lower temperatures to preserve the natural goodness of the ingredients. Freshpet foods and treats are kept refrigerated from the moment they are made until they arrive at Freshpet Fridges in your local market.
Our foods are available in select grocery, mass, digital, pet specialty, and club retailers across the United States, Canada and Europe, as well as online in the U.S. From the care we take to source our ingredients and make our food, to the moment it reaches your home, our integrity, transparency and social responsibility are the way we like to run our business. To learn more, visit www.freshpet.com .
Connect with Freshpet:
https://www.facebook.com/Freshpet
https://www.tiktok.com/@Freshpet
https://www.youtube.com/user/freshpet400
