Fluent, Inc. sold its Call Solutions subsidiary to focus on its growing Commerce Media Solutions business, which shows significant revenue growth.
Quiver AI Summary
Fluent, Inc. has announced the sale of its Call Solutions subsidiary, Winopoly LLC, to InsureCo, LLC, as part of its strategy to concentrate on its Commerce Media Solutions business. Launched in Q1 2023, this segment has experienced significant growth, with a 98% increase in revenue year-over-year and a projected annual revenue run rate exceeding $85 million. The divestiture reflects Fluent’s commitment to enhancing investments in its rapidly growing Commerce Media Solutions, which now constitutes 40% of its total revenue. CEO Don Patrick emphasized that this sale allows Fluent to sharpen its focus and continue delivering long-term value for its stakeholders.
Potential Positives
- The sale of Winopoly LLC allows Fluent to concentrate on its rapidly growing Commerce Media Solutions business, indicating a strategic shift to enhance operational focus.
- Commerce Media Solutions has achieved significant financial milestones, including a 98% year-over-year growth and an annual revenue run rate exceeding $85 million, demonstrating strong market demand and the effectiveness of Fluent's technology.
- This divestiture represents Fluent's commitment to long-term value creation for stakeholders by reallocating resources towards a high-growth segment of the company.
Potential Negatives
- The divestiture of Winopoly LLC, while presenting a strategic focus shift, may signal to investors a reliance on a single business line, which can increase vulnerability to market fluctuations.
- The mention of "risks and uncertainties" associated with forward-looking statements could indicate potential challenges in achieving the projected growth and performance.
- The shift in focus from multiple revenue streams to a concentrated effort on Commerce Media Solutions might raise concerns about operational stability and potential loss in market diversification.
FAQ
What is Fluent, Inc.'s recent business move?
Fluent, Inc. has completed the sale of its Call Solutions subsidiary, Winopoly LLC, to InsureCo, LLC.
What is Fluent's focus following the sale?
Fluent is sharpening its focus on its rapidly scaling Commerce Media Solutions business after divesting non-core operations.
How has Fluent's Commerce Media Solutions business performed?
Commerce Media Solutions has delivered triple-digit compound annual revenue growth, reaching 40% of consolidated enterprise revenue by Q3 2025.
What is the revenue run rate for Fluent's Commerce Media Solutions?
The Commerce Media Solutions business surpassed an annual revenue run rate of $85 million in Q3 2025.
Who is the CEO of Fluent, Inc.?
Don Patrick is the Chief Executive Officer of Fluent, Inc., emphasizing the company's strategic transformation.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$FLNT Insider Trading Activity
$FLNT insiders have traded $FLNT stock on the open market 1 times in the past 6 months. Of those trades, 0 have been purchases and 1 have been sales.
Here’s a breakdown of recent trading of $FLNT stock by insiders over the last 6 months:
- RYAN MACNAB PERFIT (Chief Financial Officer) sold 3,662 shares for an estimated $7,507
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$FLNT Revenue
$FLNT had revenues of $47M in Q3 2025. This is a decrease of -27.1% from the same period in the prior year.
You can track FLNT financials on Quiver Quantitative's FLNT stock page.
$FLNT Hedge Fund Activity
We have seen 10 institutional investors add shares of $FLNT stock to their portfolio, and 11 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- BLEICHROEDER LP added 1,428,571 shares (+inf%) to their portfolio in Q3 2025, for an estimated $3,171,427
- MINK BROOK ASSET MANAGEMENT LLC added 285,714 shares (+inf%) to their portfolio in Q3 2025, for an estimated $634,285
- VANGUARD GROUP INC added 86,098 shares (+29.2%) to their portfolio in Q4 2025, for an estimated $206,635
- IMPRINT WEALTH LLC removed 53,090 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $117,859
- STATE STREET CORP added 44,600 shares (+180.2%) to their portfolio in Q3 2025, for an estimated $99,012
- INTELLIGENCE DRIVEN ADVISERS, LLC removed 26,231 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $58,232
- SUSQUEHANNA INTERNATIONAL GROUP, LLP added 15,777 shares (+65.3%) to their portfolio in Q3 2025, for an estimated $35,024
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
NEW YORK, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, today announced the completed sale of Winopoly LLC, its Call Solutions subsidiary, to InsureCo, LLC. This divestiture advances Fluent’s strategy to focus resources and investments on its rapidly scaling Commerce Media Solutions business.
From its launch in the first quarter of 2023, Commerce Media Solutions has delivered triple-digit compound annual revenue growth, reflecting strong market demand and the strength of Fluent’s differentiated technology. Through the first three quarters of 2025, the business had grown 98% year-over-year reaching 40% of consolidated enterprise revenue, up from 16% in the third quarter of 2024. Commerce Media Solutions also surpassed an annual revenue run rate of $85 million in the quarter.
“Over the past several years, we have deliberately transformed Fluent to align with where the market is headed,” said Don Patrick, Chief Executive Officer of Fluent. “The sale of our non-core Call Solutions business further sharpens our focus on Commerce Media Solutions and strengthens our ability to invest behind a business that is delivering sustained growth, scalability, and long-term value for our stakeholders.”
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com .
Forward-Looking Statements
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
Contact Information
Investor Relations
Fluent, Inc.
[email protected]
