Fatburger partners with Impossible Foods for BOGO Impossible Burgers and White Tee Challenge promoting vegan dining.
Quiver AI Summary
Fatburger is partnering with Impossible Foods to celebrate World Vegan Month by offering a Buy-One-Get-One FREE Impossible Burger promotion at its locations nationwide throughout November. Customers can redeem this offer online using a promo code. Additionally, the two brands are launching the White Tee Challenge, where participants can enjoy a free Impossible Burger, try various exclusive sauces, and attempt to keep their white t-shirts clean while indulging in messy burgers. Events for the challenge are scheduled at select locations, and guests are encouraged to share their experiences on social media. The campaign aims to highlight the deliciousness of the Impossible Burger while providing a fun dining experience for customers.
Potential Positives
- Announcement of a Buy-One-Get-One FREE Impossible Burger promotion, attracting customers and encouraging sales during World Vegan Month.
- Launch of the interactive White Tee Challenge, enhancing customer engagement and creating a fun brand experience while promoting the Impossible Burger.
- Collaboration with Impossible Foods highlights Fatburger's commitment to innovative and plant-based dining options, appealing to a broader consumer base.
Potential Negatives
- Promoting a Buy-One-Get-One (BOGO) deal may imply a struggle to attract customers or maintain sales in a competitive market.
- The need for a significant promotional event like the White Tee Challenge could indicate that the brand is seeking to revitalize customer interest and engagement.
- Potentially weaker financial performance could be implied by the need for discounts and promotional events, raising concerns about overall profitability and market positioning.
FAQ
What is the Buy-One-Get-One Free promotion for Impossible Burgers?
The promotion allows customers to get a free Impossible Burger when they purchase one, using promo code BOGOIF online.
When is the White Tee Challenge event taking place?
The White Tee Challenge will occur at select Fatburger locations throughout November 2025, with specific dates for each location.
How can customers participate in the White Tee Challenge?
Customers can register online, receive a free Impossible Burger and a white tee, then enjoy challenging themselves to keep it clean while saucing their burgers.
What sauces are available for the Impossible Burger during the challenge?
Exclusive sauces include Pickleback Buffalo, Chipotle Ranch, Honey Sriracha, and Avocado Ranchero, specially developed for the event.
What nutritional benefits does the Impossible Burger offer?
Each Impossible Burger patty provides 19 grams of protein, with 0 cholesterol and 0 trans fat, making it a nutritious choice.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$FAT Insider Trading Activity
$FAT insiders have traded $FAT stock on the open market 1 times in the past 6 months. Of those trades, 1 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $FAT stock by insiders over the last 6 months:
- MARK ELENOWITZ purchased 1,000 shares for an estimated $2,200
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$FAT Hedge Fund Activity
We have seen 6 institutional investors add shares of $FAT stock to their portfolio, and 13 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- NEUBERGER BERMAN GROUP LLC added 79,900 shares (+inf%) to their portfolio in Q2 2025, for an estimated $190,162
- OSAIC HOLDINGS, INC. removed 52,290 shares (-47.6%) from their portfolio in Q2 2025, for an estimated $124,450
- RIDGEWOOD INVESTMENTS LLC removed 48,493 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $94,561
- LEGACY FINANCIAL ADVISORS, INC. removed 20,000 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $47,600
- CITADEL ADVISORS LLC removed 9,110 shares (-38.0%) from their portfolio in Q2 2025, for an estimated $21,681
- GEODE CAPITAL MANAGEMENT, LLC removed 3,851 shares (-8.9%) from their portfolio in Q2 2025, for an estimated $9,165
- VANGUARD GROUP INC added 3,139 shares (+1.5%) to their portfolio in Q2 2025, for an estimated $7,470
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$FAT Analyst Ratings
Wall Street analysts have issued reports on $FAT in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Loop Capital issued a "Buy" rating on 05/12/2025
To track analyst ratings and price targets for $FAT, check out Quiver Quantitative's $FAT forecast page.
Full Release
All-American Burger Chain Gets Saucy with Impossible Foods with Buy-One-Get-One-Free Impossible Burgers, In-Store Activations, and More
LOS ANGELES, Nov. 04, 2025 (GLOBE NEWSWIRE) -- Fatburger , the iconic burger concept owned by FAT Brands Inc. , is teaming up with Impossible Foods to celebrate World Vegan Month across its locations nationwide with an exclusive Buy-One-Get-One FREE Impossible ® Burger promotion running all month long. To redeem, customers can order online through fatburger.com using promo code BOGOIF.
To add more sizzle and sauce to the festivities, the brands are also launching the White Tee Challenge, the ultimate event for messy food lovers and plant-based fanatics alike. Taking place at select locations this month, the flavor-packed activation invites fans to grab a free Impossible Burger , layer on their favorite sauces, and see if they can keep their white t-shirt spotless – or just lean into the mess!
Guests who register online to partake in the challenge will receive a free Impossible Burger and an exclusive White Tee at participating Fatburger locations. Fans can then sauce their burger to their liking, choosing from a variety of limited-time, flavor-packed sauces developed exclusively for the challenge – from Pickleback Buffalo and Chipotle Ranch to Honey Sriracha and Avocado Ranchero. Whether their white t-shirts end up saucy or clean, Fatburger and Impossible Foods invite participating fans to capture their creativity on social media by tagging @ Impossible on Instagram. Either way, every participant walks away a winner! Additional details on participating stores and event dates are as follows:
Ladera Heights Fatburger: November 4 th from 11 a.m. to 3 p.m., located at 6715 La Tijera Blvd, Los Angeles, CA 90056
Arlington, TX, Fatburger & Buffalo’s Express: November 6 th from 11 a.m. to 3 p.m., located at 1807 North Collins Street, Ste 101, Arlington, TX 76011
“Partnering with Impossible Foods for this interactive campaign gives our guests the chance to experience just how craveable the Impossible Burger really is, all while having some fun,” said Laura Vandevier, Senior Director of Marketing at Fatburger. “And, with our month-long BOGO deal, everyone can get a taste of the action, no white tee required!”
Choosing Impossible Foods always feels like a win with delicious flavor and impressive nutritional value. Each juicy, crave worthy Impossible Burger patty packs 19 grams of high-quality protein with 0 milligrams cholesterol and 0 grams trans fat. 1
“Fatburger championed the Impossible Burger from the start and has continued to be a great partner over the years,” said Anna Cushing, Director of Customer Marketing at Impossible Foods. “They’ve consistently delivered creative, craveable experiences that demonstrate how indulgent and delicious our food is, and the White Tee Challenge takes it to the next level. We can’t wait for folks to dig in and have some fun!”
For more information on Fatburger, visit www.fatburger.com .
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit
www.fatbrands.com
.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning over 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambiance, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand
™
. For more information, visit
www.fatburger.com
.
MEDIA CONTACT:
Erin Mandzik
[email protected]
860-212-6509
1
See
impossiblefoods.com/nutrition-disclaimers
for more information
