DraftKings Inc. Enters Multi-Year Advertising Agreement with NBCUniversal to Enhance Sports Broadcasting Presence

DraftKings and NBCUniversal announce a multi-year advertising partnership for exclusive integrations across major sports properties.

Quiver AI Summary

DraftKings Inc. has announced a multi-year advertising agreement with NBCUniversal that will enhance its presence in sports broadcasting through exclusive integrations and digital sponsorships across a range of NBCUniversal's premier sports properties, including the NFL, NBA, PGA TOUR, and more. This deal is seen as a landmark partnership, as it will allow DraftKings to engage with millions of fans through significant events such as the Super Bowl and the FIFA Men's World Cup. Both companies aim to deliver innovative customer experiences by leveraging NBCUniversal's extensive reach and premium content. DraftKings will hold exclusive rights for various digital sponsorship categories and work with NBCUniversal's talent to further enrich the sports entertainment landscape. This collaboration is expected to transform viewer experiences as both organizations combine their strengths in sports entertainment and betting innovation.

Potential Positives

DraftKings has secured a significant multi-year advertising agreement with NBCUniversal, expanding its presence in sports broadcasting through exclusive integrations and digital sponsorships.
The partnership grants DraftKings access to a wide range of marquee sports events and a large audience, enhancing its visibility in the competitive sports betting market.
This deal positions DraftKings to leverage NBCUniversal's premium sports content and engage fans across various platforms, potentially boosting customer engagement and growth.
Collaborating with NBCUniversal’s talent offers DraftKings further opportunities to enhance its brand and offerings in the immersive sports entertainment space.

Potential Negatives

The press release heavily emphasizes the positive aspects of the agreement with NBCUniversal, potentially downplaying any speculation about challenges or uncertainties associated with such a partnership.
The reliance on a major partner like NBCUniversal may raise concerns about DraftKings' ability to leverage this opportunity independently if the partnership does not yield expected results.
The mention of "forward-looking statements" highlights inherent risks and uncertainties, suggesting that the anticipated outcomes of the advertising agreement may not materialize as expected.

FAQ

What is the new agreement between DraftKings and NBCUniversal?

DraftKings entered a multi-year advertising agreement with NBCUniversal for digital sponsorships and integrations across its major sports properties.

How will DraftKings benefit from this partnership?

This partnership will enhance DraftKings' visibility in sports broadcasting and engage millions of fans through exclusive integrations.

Which sports will DraftKings be involved with under this deal?

The agreement covers several sports, including the NFL, NBA, PGA TOUR, and major events like the Super Bowl and FIFA World Cup.

What type of content will DraftKings provide in this agreement?

DraftKings will offer integrations and sponsorships in online sports betting, daily fantasy sports, iGaming, and other gaming categories.

Who are the key executives involved in this agreement?

Stephanie Sherman, Chief Marketing Officer at DraftKings, and Peter Lazarus, Executive Vice President at NBC Sports, highlighted the significance of this partnership.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$DKNG Insider Trading Activity

$DKNG insiders have traded $DKNG stock on the open market 23 times in the past 6 months. Of those trades, 0 have been purchases and 23 have been sales.

Here’s a breakdown of recent trading of $DKNG stock by insiders over the last 6 months:

MATTHEW KALISH (See Remarks) has made 0 purchases and 5 sales selling 840,000 shares for an estimated $33,867,648.
R STANTON DODGE (Chief Legal Officer) has made 0 purchases and 11 sales selling 633,324 shares for an estimated $25,745,863.
RYAN R MOORE has made 0 purchases and 2 sales selling 76,390 shares for an estimated $3,507,498.
ALAN WAYNE ELLINGSON (Chief Financial Officer) has made 0 purchases and 3 sales selling 57,247 shares for an estimated $2,507,027.
JOCELYN MOORE has made 0 purchases and 2 sales selling 7,997 shares for an estimated $320,681.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$DKNG Hedge Fund Activity

We have seen 417 institutional investors add shares of $DKNG stock to their portfolio, and 471 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

JERICHO CAPITAL ASSET MANAGEMENT L.P. removed 5,245,494 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $174,202,855
WELLINGTON MANAGEMENT GROUP LLP added 4,326,588 shares (+22.7%) to their portfolio in Q2 2025, for an estimated $185,567,359
BROWN ADVISORY INC added 4,048,680 shares (+53272.1%) to their portfolio in Q2 2025, for an estimated $173,647,885
BLACKROCK, INC. removed 3,679,199 shares (-12.4%) from their portfolio in Q2 2025, for an estimated $157,800,845
POINT72 ASSET MANAGEMENT, L.P. removed 3,247,937 shares (-99.7%) from their portfolio in Q2 2025, for an estimated $139,304,017
MARSHALL WACE, LLP removed 2,640,717 shares (-90.5%) from their portfolio in Q2 2025, for an estimated $113,260,352
AGF MANAGEMENT LTD removed 2,517,982 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $107,996,247

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$DKNG Analyst Ratings

Wall Street analysts have issued reports on $DKNG in the last several months. We have seen 18 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

UBS issued a "Buy" rating on 09/24/2025
Barclays issued a "Overweight" rating on 08/08/2025
Jefferies issued a "Buy" rating on 08/08/2025
Benchmark issued a "Buy" rating on 08/07/2025
Susquehanna issued a "Positive" rating on 07/25/2025
Truist Securities issued a "Buy" rating on 07/16/2025
Stifel issued a "Buy" rating on 07/16/2025

To track analyst ratings and price targets for $DKNG, check out Quiver Quantitative's $DKNG forecast page.

$DKNG Price Targets

Multiple analysts have issued price targets for $DKNG recently. We have seen 19 analysts offer price targets for $DKNG in the last 6 months, with a median target of $54.0.

Here are some recent targets:

Robin Farley from UBS set a target price of $56.0 on 09/24/2025
David Katz from Jefferies set a target price of $54.0 on 08/08/2025
Brandt Montour from Barclays set a target price of $54.0 on 08/08/2025
Mike Hickey from Benchmark set a target price of $53.0 on 08/07/2025
Joseph Stauff from Susquehanna set a target price of $60.0 on 07/25/2025
Barry Jonas from Truist Securities set a target price of $55.0 on 07/16/2025
Jeffrey Stantial from Stifel set a target price of $51.0 on 07/16/2025

Full Release

BOSTON, Sept. 29, 2025 (GLOBE NEWSWIRE) -- DraftKings Inc. (NASDAQ: DKNG) announced today that it has entered into a multi-year advertising agreement with NBCUniversal to execute exclusive integrations and digital sponsorships across NBCUniversal’s top-tier sports properties, including premier national coverage. This deal marks a significant milestone for both companies, expanding DraftKings’ presence in sports broadcasting through one of its largest and most impactful multi-platform agreements to date.

“We are proud to join forces with NBCUniversal, an iconic name in sports entertainment, in a landmark multi-year agreement that brings together two industry leaders,” said Stephanie Sherman, Chief Marketing Officer at DraftKings . “Our presence throughout NBCUniversal’s sports ecosystem will not only engage fans in powerful new ways but also augment our industry-leading live betting capabilities. Together, we will deliver a customer experience that moves at the speed of sports, bringing the thrill of NBA and other top action to life while staying true to our shared passion for innovation, excitement, and the unforgettable experiences that live sports inspire.”

Under the agreement, DraftKings will be featured across NBCUniversal’s extensive portfolio of sports properties, spanning the NFL, PGA TOUR, Ryder Cup, Premier League, NCAA football and basketball, NBA, WNBA, and more. The deal also includes NBCUniversal’s tentpole events, including Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men's World Cup on Telemundo. This broad, multi-sport integration strategy grants DraftKings exclusive access to a wide range of integrations and will connect the company with tens of millions of fans across a year-round calendar of marquee events, uniting audiences during some of the most thrilling moments in sports. By leveraging NBCUniversal’s expansive reach and premium sports content, DraftKings will engage fans across linear, streaming, and digital ecosystems. The agreement will also create opportunities for DraftKings to work with NBCUniversal’s talent and further strengthen DraftKings’ position as a leader in delivering immersive sports entertainment experiences. Also, as part of this deal, DraftKings has the exclusive right to receive integrations and purchase digital sponsorships in several categories, including online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering categories.

“For over a decade DraftKings has dominated the sports betting market, serving as an industry leader and marketplace innovator,” said Peter Lazarus, Executive Vice President NBC Sports, Sports & Olympics, Advertising and Partnerships . “There is no better company to integrate into our unrivaled portfolio of sports properties. Combining our excellence in sports entertainment with DraftKings’ industry leading capabilities will transform the viewer experience just as NBCUniversal prepares to bring an unprecedented slate of sports programming to fans everywhere.”

About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. The company is headquartered in Boston and was launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C. and in Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states and in Ontario, Canada, under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, the District of Columbia and certain Canadian provinces. DraftKings is both an official sports betting and daily fantasy partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network a multi-platform content ecosystem. DraftKings is committed to being a responsible steward of this new era in real-money gaming by developing and promoting educational information and tools to help all players enjoy our games responsibly.

Forward-Looking Statements
Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” ”would,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Media
[email protected]
@DraftKingsNews

About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.