Consolidated Theatres launches a new loyalty rewards program offering various perks for moviegoers, enhancing the cinema experience.
Quiver AI Summary
Consolidated Theatres, a long-established cinema operator in Hawaii, has launched a new loyalty rewards program to enhance the moviegoing experience for its guests. This program includes a Free-to-Join option and a Premium Membership, which offers added benefits like monthly free movie tickets and discounts on concessions. Participants earn points on their purchases, which can be redeemed for tickets or food and drinks. The program debuted on December 11, 2025, with incentives for early registrants, including bonus points and complimentary screenings of popular films. The initiative aims to provide more flexibility and rewards for moviegoers, reinforcing Consolidated Theatres' commitment to delivering exceptional cinema experiences as it celebrates over a century of service in Hawaii.
Potential Positives
- Launch of an all-new loyalty rewards program enhances customer engagement and encourages repeat visits to Consolidated Theatres.
- The introduction of a Premium Membership option adds a revenue stream while offering exclusive benefits, including monthly free tickets and discounts.
- Early sign-up incentives, such as bonus points and free screenings, are designed to attract and reward initial program participants, bolstering customer loyalty.
- The shift to a flexible points system allows guests to customize their rewards, making the program more appealing and user-friendly.
Potential Negatives
- Transitioning from the previous Cinema Extras rewards program may alienate existing loyal customers who preferred the previous structure, potentially leading to dissatisfaction.
- The introduction of a paid Premium Membership could be seen as a cash grab, potentially discouraging customers who are used to free rewards programs.
- The reliance on a loyalty program to enhance customer engagement highlights an underlying challenge in the cinema industry to attract audiences amid declining movie attendance trends.
FAQ
What is the new loyalty rewards program at Consolidated Theatres?
Consolidated Theatres has launched a Free-to-Join program and a Premium Membership offering rewards for moviegoers, including points for tickets and concessions.
When will the loyalty experience be available?
The new Loyalty Experience launched on December 11, 2025.
What are the benefits of the Premium Membership?
Premium Members enjoy a free movie ticket each month, discounted tickets, and 10% off food and drink purchases.
How can guests sign up for the loyalty programs?
Guests can sign up directly on the Consolidated Theatres website to join the loyalty experience.
What bonuses are offered for early sign-ups?
Early sign-ups from December 11-18, 2025, receive a 100-point bonus credit and additional special perks.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
HONOLULU, Hawaii, Dec. 12, 2025 (GLOBE NEWSWIRE) -- Renowned for delivering “rewarding” cinematic experiences for over a century in Hawaiʻi, Consolidated Theatres, an affiliate of Reading International, Inc. (NASDAQ:RDI), is rolling out the red carpet for audiences with an all-new loyalty rewards program that’s even more epic! Guests can choose from a Free-to-Join program or the first ever Premium Membership offering—the ultimate way to maximize moviegoing enjoyment. Whichever rewards route is preferred, they both pack in big perks and place the guest in the director’s chair. Program participants earn points, allowing them to spend on movie tickets or food and beverage, as they choose. The new Loyalty Experience will launch December 11, 2025, and Consolidated Theatres is making the sign-up seamless.
When guests sign up for the new Free-to-Join Program or Premium Membership, they are greeted with a complimentary Welcome Popcorn, plus a Free refill (a $25.50 value). Those who register during the first week of the new loyalty launch—December 11-18, 2025—for the Free to Join option will get a 100-point bonus credit to their account ($5 value). Consolidated Theatres will add another 100-point credit for those selecting the Paid Premium Membership. Also, these early ‘Founding Members’ of the new rewards program will be treated to additional special perks throughout the launch window. First up for these founders are free screenings of hit films How to Train Your Dragon, Jurassic World Rebirth , KPop Demon Hunters Sing-Along, and A Minecraft Movie . Founding Members can catch one or all of these films compliments of Consolidated from December 11-17, 2025 at participating theatres: Consolidated Theatres Kapolei, Pearlridge, Mililani with TITAN LUXE and Ward with TITAN LUXE.
“Although our traditional Cinema Extras rewards has always been a crowd pleaser, our valued guests deserve the star treatment, and we’ve designed a loyalty program that truly delivers just that,” said Consolidated Theatres Regional Manager Rod Tengan. “We’re honored to invite audiences into a next-level experience as we head into the holiday movie season and a new year of cinema excellence.”
While prior Cinema Extras rewards have expired, with this transition to an exciting all-new point structure—now spendable like cash towards a guest’s choice of movie tickets, concessions, food or non-alcoholic beverages, instead of a fixed item— Consolidated’s guests now have more flexibility as they save!
FREE TO JOIN option
- Earn one point for every dollar spent—plus earn twice the points for any movie ticket purchased on the Consolidated Theatres website or app
- Endless Birthday Popcorn - enough for two
- Extra Ticket Discounts on Mahalo Tuesdays
- Exclusive member perks
PREMIUM MEMBERSHIP option at $11.99 per month – In addition to Free to Join benefits, unlock:
- One FREE movie ticket every month, discounted tickets for family and friends (up to 4 monthly), plus exclusive member perks
- Savings of 10% off food and drink purchases (excluding alcohol)
- Surprise Monthly Mystery Perks featuring BOGO deals and more emailed to member in-boxes
- Free sweet treats awarded during membership Anniversary Month
-
Mahalo Tuesdays
AND
Wednesdays! Premium Members will get an extra day of ticket deals on Wednesdays —with 50% off movie tickets on both Tuesdays and Wednesdays (some studio restrictions may apply).
Please visit www.consolidatedtheatres.com for instructions on how to sign up for the new loyalty experience and join the fun as Consolidated Theatres continues its rich tradition of entertaining Hawaiʻi for over 100 years in even more "rewarding" ways!
About Consolidated Theatres
An affiliate of Reading International, Inc. (NASDAQ: RDI), Consolidated Theatres has provided entertainment to Hawaiʻi since 1917. Consolidated Theatres operates nearly 100 screens across the state with theaters on Oʻahu. For more information about Consolidated Theatres, please visit
www.ConsolidatedTheatres.com
or follow Consolidated Theatres on Facebook, X, and Instagram (@consolidatedHI) and on
TikTok
.
MEDIA CONTACTS:
Susan Wright and Laura Young
Becker Communications
(808) 533-4165
INVESTOR RELATIONS CONTACTS:
Gilbert Avanes, Chief Financial Officer
Andrzej Matyczynski, Executive Vice President – Global Operations
(213) 235-2240
