Comscore expands its cross-platform reporting suite with new streaming audio and enhanced social metrics for better campaign measurement.
Quiver AI Summary
Comscore has announced enhancements to its cross-platform reporting suite, introducing streaming audio measurement and expanded social reporting with campaign metrics from Meta’s platforms, including Facebook and Instagram. These new capabilities allow advertisers to gauge performance across various media formats in a more integrated way, ensuring they can track streaming audio and podcast campaigns alongside traditional media. Comscore has rebranded its Comscore Campaign Ratings to Cross-Platform Campaign Results (CCR) to better reflect its mission of providing a unified view of campaign performance across different channels. This approach aims to give advertisers clearer insights for planning and optimizing their budgets in an increasingly fragmented media landscape.
Potential Positives
- Comscore expanded its cross-platform reporting suite by introducing new capabilities for streaming audio measurement and enhanced social reporting, allowing advertisers to gain deeper insights into campaign performance.
- The company’s rebranding of Comscore Campaign Ratings to Cross-Platform Campaign Results reflects a focused strategy to provide a unified and comprehensive view of advertising performance across multiple channels.
- This enhancement in capabilities positions Comscore as a significant player in addressing the growing needs of advertisers in a fragmented media landscape, thereby potentially increasing its market relevance and customer retention.
Potential Negatives
- Despite the announcement of new capabilities, there is no information provided on how these enhancements may improve Comscore's market share or competitive positioning, which could raise concerns about the effectiveness of the updates.
- The press release does not address any potential challenges or limitations associated with the implementation of the new reporting capabilities, which may leave stakeholders questioning the viability of the enhancements.
- The renaming of the Comscore Campaign Ratings to Cross-Platform Campaign Results, while intended to simplify product positioning, may confuse existing customers who are accustomed to the previous terminology.
FAQ
What new capabilities has Comscore added to its reporting suite?
Comscore has introduced streaming audio measurement and expanded social reporting with metrics from Meta’s Facebook and Instagram.
How does Comscore support advertisers in measuring campaigns?
Comscore's Cross-Platform Campaign Results allows advertisers to measure performance across TV, digital, social, and audio platforms seamlessly.
What is the significance of the name change from CCR to Cross-Platform Campaign Results?
The name change reflects Comscore's focus on providing a unified view of campaign performance across multiple platforms.
Who commented on the importance of cross-platform measurement?
Steve Bagdasarian, Chief Commercial Officer at Comscore, emphasized the need for advertisers to avoid measuring channels in silos.
How does Comscore enhance campaign planning for advertisers?
Comscore helps advertisers plan smarter by optimizing budget allocation across screens and streams based on deduplicated insights.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$SCOR Insider Trading Activity
$SCOR insiders have traded $SCOR stock on the open market 6 times in the past 6 months. Of those trades, 0 have been purchases and 6 have been sales.
Here’s a breakdown of recent trading of $SCOR stock by insiders over the last 6 months:
- WILLIAM PAUL LIVEK has made 0 purchases and 6 sales selling 17,843 shares for an estimated $121,856.
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$SCOR Revenue
$SCOR had revenues of $88.9M in Q3 2025. This is an increase of 0.48% from the same period in the prior year.
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$SCOR Hedge Fund Activity
We have seen 10 institutional investors add shares of $SCOR stock to their portfolio, and 11 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- CITADEL ADVISORS LLC added 10,955 shares (+inf%) to their portfolio in Q3 2025, for an estimated $95,637
- COVESTOR LTD added 10,376 shares (+inf%) to their portfolio in Q3 2025, for an estimated $90,582
- SUSQUEHANNA INTERNATIONAL GROUP, LLP added 5,191 shares (+15.3%) to their portfolio in Q3 2025, for an estimated $45,317
- BARCLAYS PLC removed 2,785 shares (-99.6%) from their portfolio in Q3 2025, for an estimated $24,313
- HERON BAY CAPITAL MANAGEMENT removed 1,126 shares (-10.0%) from their portfolio in Q3 2025, for an estimated $9,829
- TOWER RESEARCH CAPITAL LLC (TRC) removed 923 shares (-80.3%) from their portfolio in Q3 2025, for an estimated $8,057
- GEODE CAPITAL MANAGEMENT, LLC added 907 shares (+1.8%) to their portfolio in Q3 2025, for an estimated $7,918
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Full Release
RESTON, Va., Dec. 15, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network.
Both enhancements are now available, giving advertisers a more complete view of campaign performance across today’s connected consumer life.
Advertisers can now plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats.
“We drive impact by reaching the right audiences at the right time, no matter where consumers choose to engage, and Comscore’s CCR helps us confidently deliver on our objectives for our clients," said Adam Telian, Head of Media for integrated creative agency GYK.
Comscore’s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.
“Advertisers can’t afford to measure channels in silos. By expanding CCR with streaming audio and Meta, Comscore is giving brands the clarity they need to see true cross-platform performance,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “From podcasts to Instagram, CCR helps advertisers plan smarter, optimize cross-publishers budget allocation, and across screens and streams where consumers spend their time.”
As part of Comscore’s broader effort to simplify its product positioning, Comscore Campaign Ratings (CCR) has been renamed to Cross-Platform Campaign Results (CCR). The new name more clearly reflects what makes Comscore unique - helping advertisers validate impact and optimize spend in an increasingly fragmented marketplace by providing a single, deduplicated view of campaign performance across TV, CTV, digital, social, and audio.
Cross-Platform Campaign Results gives advertisers the unified insights they need to measure audiences, validate performance, and drive stronger business outcomes as consumer attention continues to shift across platforms and formats.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
[email protected]
