Safe sales drive explosive growth as the Lenexa showroom becomes a regional destination for Champion and American Rebel safes, CCW gear and apparel

Lenexa, KS, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company ( championsafe.com ), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, today announced that its flagship American Rebel retail store in Lenexa, Kansas, posted more than 80% year-over-year growth , driven primarily by soaring demand for safes. The Lenexa storefront carries full lines of Champion and American Rebel safes, along with American Rebel concealed-carry gear and apparel, making it a one-stop destination for customers seeking high-quality security solutions and everyday carry products.



“Customers are coming to the Lenexa store for real, American-made steel and expert advice,” said Tom Mihalek, Chief Executive Officer of Champion Safe Company . “Our team in Kansas City is doing an outstanding job guiding buyers through the selection process — from compact home safes to full-size, top-tier models — and the results show. This growth is a direct reflection of the team’s product knowledge, customer service, and our commitment to offering a complete lineup of Champion and American Rebel products in a friendly, local showroom.”

Located at 8500 Marshall Dr, Lenexa, KS 66214 , the Lenexa showroom has become a trusted resource for gun owners, families, executives, and builders seeking dependable security solutions and quality concealed-carry apparel and accessories. The store’s deep inventory, hands-on demonstrations, and staff expertise help customers make confident, informed purchases — accelerating safe sales and fueling the store’s exceptional growth.

“We’ve focused on making the customer experience exceptional — clear, honest information about construction and fire ratings, side-by-side comparisons on the showroom floor, and reliable delivery and service,” Mihalek added. “That approach is what turns first-time visitors into long-term customers — and it’s exactly why the Lenexa team is outperforming the market.”



About the American Rebel Store — Lenexa

The American Rebel Store in Lenexa showcases the full Champion Safe and American Rebel product ranges, including residential and large-format safes, concealed-carry backpacks, apparel, and accessories. The showroom offers personalized consultations and in-store demonstrations so customers can see and compare safes and gear before they buy.

Stop by the American Rebel Store — Lenexa at 8500 Marshall Dr, Lenexa, KS 66214 or call (913) 303-3580 to speak with an expert, schedule a showroom visit, or learn about current in-store inventory and promotions.



About Champion Safe Company

Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection . Built entirely with 100% American-made, high-strength steel , Champion Safes feature full length double steel doors and are backed by a lifetime warranty. Learn more at championsafe.com

About American Rebel Holdings, Inc. (NASDAQ: AREB)

American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.

Learn more at americanrebel.com

Watch the American Rebel Story as told by our CEO Andy Ross.

Contact Information

Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: [email protected]
Investor Relations: [email protected]

Media Inquiries

Monica Brennan: [email protected]

Matt Sheldon: [email protected] 917-280-7329

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.

Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies; and the outcome of our recent appearance before the Nasdaq Hearings Panel. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures. Specifically, the Company presented its case on September 30, 2025, in response to a stockholder equity deficiency that was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has undertaken multiple capital actions—including debt conversions, minority equity investments, and equity issuances—that were not reflected in its Quarterly Report on Form 10-Q for the period ended June 30, 2025. Management believes these actions have collectively positioned the Company above the $2.5 million minimum stockholders’ equity threshold required by Nasdaq. However, there can be no assurance that the Panel will agree with management’s assessment or render a favorable decision.

These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.

Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.