CarGurus Launches PriceVantage, a Real-Time Pricing Solution for Dealers to Enhance Profitability and Turn Times

CarGurus launched PriceVantage, a pricing solution for dealers using real-time consumer demand data to enhance sales and profitability.

Quiver AI Summary

CarGurus, Inc. has launched PriceVantage, a cutting-edge pricing solution for used vehicles, which utilizes real-time consumer demand data from its extensive platform, the largest car shopping site in the U.S. PriceVantage provides dealers with tailored predictive pricing guidance, enabling them to sell cars more quickly and profitably by offering insights into their local markets. The system integrates seamlessly into dealerships' existing workflows, offering automatic updates and VIN-level activity analysis. Early adopters of PriceVantage have reported significant improvements in their operations, including turn times five times faster than competitors and a 71% increase in daily shopper connections. This solution is part of CarGurus' broader suite of dealer tools aimed at enhancing profitability and facilitating data-driven decision-making in the auto industry.

Potential Positives

CarGurus launched PriceVantage, a unique used vehicle pricing solution powered by real-time consumer demand data, enhancing its position as the leading automotive shopping site in the U.S.
The predictive pricing guidance provided by PriceVantage is tailored to individual dealership goals, which can help dealers sell vehicles faster and maximize profitability.
Early user results indicate significant benefits, with engaged dealers achieving turn times five times faster than top competitors and a 71% average increase in daily shopper connections when using PriceVantage recommendations.
PriceVantage is part of CarGurus’ expanding suite of dealer solutions, which is already benefiting nearly 20,000 dealers across North America and the U.K. in improving profits and performance.

Potential Negatives

None

FAQ

What is PriceVantage from CarGurus?

PriceVantage is a real-time used vehicle pricing solution powered by consumer demand data, helping dealers optimize pricing and increase profitability.

How does PriceVantage benefit dealerships?

PriceVantage helps dealerships sell cars faster, enhances profitability, and provides tailored pricing guidance based on real-time market data.

What type of data does PriceVantage use?

PriceVantage uses over 10 billion monthly intent signals from CarGurus' extensive consumer demand data to deliver actionable pricing insights.

Can PriceVantage integrate with existing dealership systems?

Yes, PriceVantage integrates smoothly into established workflows and provides automatic updates, minimizing operational friction for dealers.

What results have dealers seen using PriceVantage?

Dealers using PriceVantage have experienced turn times five times faster than competitors and a 71% increase in daily shopper connections.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$CARG Insider Trading Activity

$CARG insiders have traded $CARG stock on the open market 23 times in the past 6 months. Of those trades, 0 have been purchases and 23 have been sales.

Here’s a breakdown of recent trading of $CARG stock by insiders over the last 6 months:

SAMUEL ZALES (COO and President) has made 0 purchases and 6 sales selling 60,000 shares for an estimated $2,032,400.
JASON TREVISAN (Chief Executive Officer) sold 15,000 shares for an estimated $525,000
JENNIFER LADD HANSON (Chief People Officer) has made 0 purchases and 2 sales selling 10,565 shares for an estimated $390,102.
DAFNA SARNOFF (Chief Marketing Officer) has made 0 purchases and 4 sales selling 11,027 shares for an estimated $388,871.
MATTHEW TODD QUINN (Chief Technology Officer) has made 0 purchases and 2 sales selling 7,578 shares for an estimated $268,223.
JAVIER ZAMORA (General Counsel and Secretary) has made 0 purchases and 2 sales selling 7,474 shares for an estimated $258,950.
ZACHARY EMERSON HALLOWELL (CEO, CarOffer) has made 0 purchases and 2 sales selling 6,102 shares for an estimated $203,214.
GREG M SCHWARTZ sold 5,000 shares for an estimated $175,300
ISMAIL ELSHAREEF (Chief Product Officer) has made 0 purchases and 3 sales selling 3,781 shares for an estimated $128,749.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$CARG Revenue

$CARG had revenues of $238.7M in Q3 2025. This is an increase of 3.17% from the same period in the prior year.

You can track CARG financials on Quiver Quantitative's CARG stock page.

$CARG Hedge Fund Activity

We have seen 164 institutional investors add shares of $CARG stock to their portfolio, and 205 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

CONGRESS ASSET MANAGEMENT CO added 1,903,207 shares (+inf%) to their portfolio in Q3 2025, for an estimated $70,856,396
ALTA FOX CAPITAL MANAGEMENT, LLC added 1,098,700 shares (+inf%) to their portfolio in Q3 2025, for an estimated $40,904,601
ARROWMARK COLORADO HOLDINGS LLC removed 1,071,003 shares (-28.6%) from their portfolio in Q3 2025, for an estimated $39,873,441
UBS GROUP AG added 942,199 shares (+158.2%) to their portfolio in Q3 2025, for an estimated $35,078,068
ORBIS ALLAN GRAY LTD added 765,791 shares (+inf%) to their portfolio in Q3 2025, for an estimated $28,510,398
WELLINGTON MANAGEMENT GROUP LLP added 594,670 shares (+6.6%) to their portfolio in Q3 2025, for an estimated $22,139,564
THRIVENT FINANCIAL FOR LUTHERANS added 552,459 shares (+7479.8%) to their portfolio in Q3 2025, for an estimated $20,568,048

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$CARG Analyst Ratings

Wall Street analysts have issued reports on $CARG in the last several months. We have seen 3 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

BTIG issued a "Buy" rating on 09/05/2025
Oppenheimer issued a "Outperform" rating on 08/12/2025
Needham issued a "Buy" rating on 08/08/2025

To track analyst ratings and price targets for $CARG, check out Quiver Quantitative's $CARG forecast page.

$CARG Price Targets

Multiple analysts have issued price targets for $CARG recently. We have seen 8 analysts offer price targets for $CARG in the last 6 months, with a median target of $40.0.

Here are some recent targets:

Ronald Josey from Citigroup set a target price of $41.0 on 10/28/2025
Rajat Gupta from JP Morgan set a target price of $43.0 on 10/14/2025
Kunal Madhukar from UBS set a target price of $40.0 on 10/06/2025
Marvin Fong from BTIG set a target price of $35.0 on 09/05/2025
Jed Kelly from Oppenheimer set a target price of $40.0 on 08/12/2025
Chris Pierce from Needham set a target price of $44.0 on 08/08/2025
Robert Mollins from Gordon Haskett set a target price of $35.0 on 07/14/2025

Full Release

Fueled by real-time data from the largest car shopping site in the U.S. ¹ , PriceVantage arms dealers with advanced pricing guidance that boosts turn times and preserves margins

BOSTON, Dec. 09, 2025 (GLOBE NEWSWIRE) -- CarGurus, Inc. (Nasdaq: CARG), the No. 1 visited automotive shopping site in the U.S. ¹ , today announced the launch of PriceVantage, the only used vehicle pricing solution powered by real-time consumer demand data from the nation’s most visited automotive platform. The predictive pricing guidance from PriceVantage is tailored to each dealership’s goals, giving dealers a competitive advantage in their local markets by helping them sell cars faster while maximizing profitability.

“PriceVantage is the next step in our work to put the power of predictive intelligence in the hands of dealers for more efficient, profitable decisions. The solution translates CarGurus’ real-time data into actionable insights tailored to each dealership, giving dealers a clearer view into their current market—rather than historic trends—for the pricing moves that will drive business results,” said Ismail Elshareef, CarGurus Chief Product Officer. “With the expansion of our AI-powered solutions, we’re focused on helping dealers navigate an increasingly complex market with even more confidence.”

Built on CarGurus’ unmatched consumer demand data from the largest audience, ¹ and the most inventory in the U.S. ² , PriceVantage translates more than 10 billion monthly intent signals from shopper demand and market supply into custom recommendations tailored to a dealer’s market, inventory, and business goals. The solution uncovers the most impactful opportunities to optimize pricing, delivering insights on local competition and market days supply, while forecasting how price changes could impact lead potential and help meet individual turn time goals—before a dealer takes action.

The solution was designed with dealer feedback in mind to fit seamlessly into established workflows, integrating pricing, insights, and listings management into one interface to minimize operational friction. Dealers receive automatic updates to maintain deal ratings with direct syndication into Inventory Management Systems, along with a Chrome browser extension that adds PriceVantage intelligence, when applicable, to the dealer workflow outside of the CarGurus platform—eliminating the need for manual updates across platforms. Additionally, PriceVantage provides VIN-level activity analysis, while flagging missing vehicle details for instant correction.

Early user results demonstrate the powerful impact of PriceVantage. The most engaged dealers achieved turn times that were five times faster than their top competitors on CarGurus. ³ Also, dealers who applied PriceVantage price recommendations saw a 71% average increase in daily shopper connections. ⁴

"Every day, our team leverages PriceVantage to get real-time insights about how our listings perform and to fine-tune our pricing strategies. It's more than just looking at Deal Ratings—it's about making informed tweaks to underperformers and capitalizing on popular listings with well-reasoned price hikes,” said Paul Suchanek, General Manager at Niello BMW / MINI Sacramento & Niello BMW Elk Grove. “The predictive pricing recommendations and tailored settings have been key in moving inventory quickly without sacrificing margins."

PriceVantage joins CarGurus’ expanding suite of dealer solutions that empower insights-driven decisions to boost profitability across inventory sourcing and pricing, marketing, and lead conversion. This includes Dealer Data Insights reports like Acquisition Insights, which helps dealers improve turn time with inventory acquisition recommendations based on local market activity. By the end of Q3 2025, nearly 20,000 dealers across North America and the U.K. were using CarGurus’ Dealer Data Insights reports to strengthen profits and performance.

PriceVantage is now available to eligible dealerships. To learn more, visit products.cargurus.com/pricevantage .

About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is the leading multinational automotive platform helping consumers and dealers confidently buy and sell vehicles. Founded in 2006 with a mission to bring more trust and transparency to car shopping, CarGurus is the No. 1 visited automotive shopping site in the U.S. ¹ with the largest selection of inventory and network of dealers. ² CarGurus’ unmatched selection, trusted automotive insights, and data-driven products and solutions support each shopper’s journey — from online research and shopping to in-dealership decisions — to empower them at every step. And, by translating data from billions of monthly site interactions, CarGurus provides dealers a personalized, predictive intelligence platform with software solutions that helps them run their businesses more efficiently and profitably at all stages of inventory acquisition and pricing, marketing, and conversion to sale.

CarGurus operates online marketplaces in the U.S., U.K., and Canada. The company’s network of brands includes PistonHeads, the largest online motoring community in the U.K. ⁴ , and Autolist, a U.S.- based online marketplace.

To learn more about CarGurus, visit www.cargurus.com .

¹ Similarweb: Traffic and Engagement Report [Cars.com, Autotrader.com , TrueCar.com , CARFAX.com Listings (defined as CARFAX.com Total Visits minus Vehicle History Reports)], Q3 2025, U.S.
² Compared to Autotrader.com (YipitData July/August 2025), Cars.com, TrueCar.com (YipitData as of September 30, 2025), and CARFAX (Joreca as of September 30, 2025).
³ CarGurus analysis between June and September of average of median turn time trends for 30 Beta dealers that took the most recommendations within +/- 1% compared to five dealerships with the most overlap in shoppers viewing both dealers’ VDPs.
⁴ CarGurus analysis of Beta dealers that took price recommendations within +/- 1% between May and September. Connections defined as text/chat leads, map clicks, website clicks, and social media clicks.
⁵ Similarweb: Traffic Insights, Q3 2025, U.K.

Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
[email protected]

Investor Contact:
Kirndeep Singh
Vice President, Head of Investor Relations
[email protected]