Broad Arrow Auctions reported €18.3 million in sales from its Global Icons online auction series, featuring iconic collector cars and memorabilia.
Quiver AI Summary
Broad Arrow Auctions, a Hagerty company, announced the success of its recent multi-location online auction series, Global Icons: Online, featuring three events that drew nearly 800 registered bidders from 35 countries. The auctions, which showcased a curated selection of collector cars and memorabilia, garnered over €18.3 million in total sales, with 90 percent of lots sold. A highlighted item was the 1992 Benetton B192-05, famously driven by Michael Schumacher, which sold for €5.082 million, marking its first public sale. Other notable sales included a 2003 Ferrari 360 Challenge Stradale and a 1971 Lamborghini Miura P400 S, among various iconic automobiles. The auctions also featured a memorabilia segment, with items related to legends like Ayrton Senna selling for impressive prices. Broad Arrow looks forward to its next auction in May and the upcoming Amelia Auction in March.
Potential Positives
- Broad Arrow Auctions achieved a remarkable total of over €18.3 million in sales from its Global Icons online auction series, indicating strong market demand for collector cars and memorabilia.
- The auction featured the historic sale of the 1992 Benetton B192-05, which is significant as it was the car Michael Schumacher drove to win his first Grand Prix, attracting a total sale price of €5.082 million.
- The company successfully attracted nearly 800 registered bidders from 35 countries, showcasing its global reach and appeal in the collector car market.
- Broad Arrow established new auction records, including a €561,000 sale for a 2003 Ferrari 360 Challenge Stradale, highlighting its capability to draw high-value transactions.
Potential Negatives
- While the auction series was largely successful, the need for a press release to highlight financial performance (over €18.3 million in sales) could indicate pressure for continued strong results and competition in the collector car auction market.
- The emphasis on the auction's success, particularly regarding high-profile items like items associated with Michael Schumacher, could reflect a reliance on celebrity-driven sales, raising concerns about sustainability and the future performance of other offerings.
- Potential risks highlighted in the forward-looking statements, including competition, economic downturns, and regulatory compliance, may create uncertainty for investors and stakeholders regarding the company's long-term viability.
FAQ
What are the highlights of the Global Icons: Online auction series?
The auction series featured iconic cars like the 1992 Benetton B192-05 and 1971 Lamborghini Miura P400 S, totaling over €18.3 million in sales.
How many bidders participated in the Global Icons: Online auction?
Nearly 800 registered bidders from 35 countries participated in the Global Icons: Online auction series.
What was the sale price of Michael Schumacher's Benetton B192?
The 1992 Benetton B192 that Schumacher raced sold for €5.082.000, marking its first public sale.
Where were the live previews for the auctions held?
Live previews took place at prestigious locations including Roland-Garros Stadium and Salon Rétromobile in Paris.
What is Broad Arrow Auctions' next major event?
The next major event is The Amelia Auction, taking place from 6-7 March on Amelia Island, Florida.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
BICESTER, United Kingdom, Feb. 03, 2026 (GLOBE NEWSWIRE) -- Broad Arrow Auctions, a Hagerty company (NYSE: HGTY), is celebrating the success of its multi-location online auction series, Global Icons: Online . The three-part series included Global Icons: Europe Online and Global Icons: UK Online which closed on 30 January, as well as Global Icons: Memorabilia Online that closed on 1 February. An incredible selection of carefully curated collector cars and memorabilia attracted nearly 800 registered bidders from 35 countries around the world, with live previews held at prestigious locations including Roland-Garros Stadium and Salon Rétromobile in Paris, alongside Broad Arrow offices in the UK and Europe. The three online auctions totalled more than €18.3 million, with 90 percent of all lots sold.
The star of the auction was one of the most iconic race cars in Formula One history, the
1992 Benetton B192-05
that
Michael Schumacher
raced to his first ever Grand Prix win at Spa-Francorchamps. Never before offered to the public, it attracted intense interest from collectors around the world, passing the chequered flag for a total sale price of €5.082.000.
“We are absolutely thrilled that our first European online auction series has been extremely well received by global collectors,” says
Joe Twyman, VP of Sales for Broad Arrow’s EMEA Region
. “Our online platform allowed bidders from around the world to acquire some of the most iconic collector cars and memorabilia from the history of motoring and motorsport. We are of course especially honoured to have been entrusted with the first ever public sale of the car in which Michael Schumacher won his first F1 race."
Alongside Schumacher’s Benetton, a 2003 Ferrari 360 Challenge Stradale attracted some of the most frenzied bidding, exceeding its upper estimate to set a European auction record for the model at €561.000 . The only example to have been painted in Azzurro California blue, this uncompromising Ferrari is one of only 51 to have been fitted with Lexan sliding windows and features a number of highly desirable options. Another Ferrari that dramatically turned up the bidding heat was a 1990 Ferrari Mondial t Cabriolet , a car once overlooked by many enthusiasts. Finished in seldom seen Verde Scuro green over a tan leather interior, this highly original example of a classic 1990s open-top Ferrari attracted a total sale price of €99.000, exceeding its high auction estimate by 52 percent.
A 1964 ASA 1000 GT Berlinetta also exceeded its high estimate, selling for €79.750. A timeless grand touring coupé conceived by the great Enzo Ferrari, it is one of only 52 produced and the product of a remarkable collaboration between Ferrari, Bizzarrini, Colombo, and Giorgetto Giugaro while he was at Bertone, making it a genuine jewel of motoring history.
Iconic Lamborghini models reflected the continued global interest in some of the greatest supercars to emerge from the famous stable of Sant’Agata Bolognese. First was a pristine 1971 Lamborghini Miura P400 S . One of only 338 built, the matching numbers example in its distinctive Giallo Miura over Nero leather has travelled only 2,000km since a five-year restoration that was completed in 2011. Meticulously cared for, with only 38,500km on the odometer, it achieved a total sale price of €1.716.000. Other Lamborghinis included a true 1980s icon in the form of a 1986 Countach 5000 QV that sold for €792.000 and a highly desirable six-speed manual 2003 Murci é lago that rampaged to a price of €302.500.
Among many other highlights of Broad Arrow’s Global Icons: Europe Online auction was a beautifully preserved 1955 Lancia Aurelia B24 S Spider that sold for €660.000, a 1971 Ferrari Dino 246 GT ‘M-Series’ in unusual Blu Sera Metallizzato with an orange leather interior that sold for €440.000, and a 2003 Porsche 911 Carrera RUF 3.6 Kompressor in striking yellow that sold for €162.250.
The Broad Arrow Global Icons: UK Online auction also attracted global interest, with a 2001 Ferrari 550 Barchetta Pininfarina achieving a total sale price of £335,500. The most intense bidding battle was for a true icon of the road, a 1998 Porsche 911 Turbo which sold for £211,750. Pre-war collectors were equally enthusiastic, with bids rapidly increasing for a 1924 Vauxhall 30-98 OE-Type Velox which sold for £173,250.
There was exciting bidding competition for over 100 exclusive items of motoring and motorsport memorabilia in Broad Arrow’s Global Icons: Memorabilia Online auction. Items related to the legendary F1 driver, Ayrton Senna, topped the list, including a replica of the Bell helmet the Brazilian driver wore while with McLaren in 1988, which sold for an astonishing €55.625. A rear wheel from the McLaren that Senna drove in the 1990 San Marino Grand Prix also surpassed pre-sale estimates to sell for €33.750.
As with the Benetton B192, there was intense bidding for a number of Michael Schumacher items, particularly an original 1994 Benetton helmet which sold for €44.375 and a set of original Benetton overalls from Schumacher’s 1995 Formula One season that sold for €23.750.
Broad Arrow Global Icons: Online Auction 2026 – Top 10 Results
- 1992 Benetton B192-05 - €5.082.000
- 1971 Lamborghini Miura P400 S - €1.716.000
- 1965 Ferrari 275 GTS - €1.386.000
- 1986 Lamborghini Countach 5000 QV - €792.000
- 1955 Lancia Aurelia B24 S Spider - €660.000
- 2003 Ferrari 360 Challenge Stradale - €561.000
- 2011 Porsche 911 GT3 RS 4.0 Clubsport – Sold After Auction
- 1975 Ferrari 365 GT4 BB – €473.000
- 1971 Ferrari Dino 246 GT - €440.000
- 2001 Ferrari 550 Barchetta Pininfarina - €387.100
“We couldn’t have wished for a more exciting start to our 2026 European collector car auction calendar,” says Philip Kantor, Vice Chairman of Europe and Senior Car Specialist with Broad Arrow . “Our Global Icons: Online series of auctions enabled collectors to acquire some truly iconic automobiles and memorabilia and now we look forward to our next European auction at the prestigious Concorso d’Eleganza Villa d’Este in partnership with BMW AG in May. We already have some fantastic cars consigned and welcome interested consignors to speak with one of our specialists about additional opportunities.”
After the enormous success of Broad Arrow’s Global Icons: Online auction series, attention now turns to The Amelia Auction , taking place from 6-7 March on Amelia Island in Florida. This will be the fourth time Broad Arrow is honoured to be the official auction house of The Amelia Concours, and it will present a spectacular selection of collector cars when bidding gets underway at the renowned Ritz-Carlton Amelia Island hotel. Additional featured highlights and the complete digital catalogue will be available soon.
Ends.
For media enquiries relating to Broad Arrow Auctions, please contact a member of the press team .
Editor’s Notes
All prices listed include the relevant Buyer’s Premium, which is 10 percent (10%) of the final hammer price on automobile lots and 25 percent (25%) on memorabilia lots. The overall Global Icons auction tally includes the Global Icons: UK Online results, which were conducted in GBP and converted to EUR with the 30 January exchange rate. Additional hi-res images are available, contact a member of the Broad Arrow press team.
About Broad Arrow Auctions
Broad Arrow Auctions, driven by Hagerty (NYSE: HGTY), is a leading global collector car auction house founded in 2021 by industry veterans. As the fastest-growing auction house in its segment, Broad Arrow connects exceptional collector cars with enthusiasts worldwide through flagship events including The Monterey Auction, The Amelia Auction (the official auction of The Amelia Concours), The Porsche Auction in collaboration with Air | Water by Luftgekühlt, the Las Vegas Auction in partnership with Concours at Wynn Las Vegas, as well as international auctions held in partnership with Concorso d’Eleganza Villa d’Este, Zoute Grand Prix, and Auto Zürich.
Learn more at broadarrowauctions.com and follow us on Instagram , Facebook , LinkedIn , and Twitter .
About Hagerty, Inc. (NYSE: HGTY)
Hagerty is a company built by drivers for drivers, protecting 2.7 million vehicles in the United States, Canada and the UK. We make it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love through innovative insurance products, live and digital auctions, engaging media and events, as well as the Hagerty Drivers Club, the world’s largest community of car lovers.
For more information, please visit www.hagerty.com or www.newsroom.hagerty.com .
Forward-Looking Statements - This press release contains statements that constitute “forward-looking statements” within the meaning of the federal securities laws. All statements provided, other than statements of historical fact, are forward-looking statements, including those regarding Hagerty’s future operating results and financial position, Hagerty’s business strategy and plans, products, services, and technology implementations, market conditions, growth and trends, expansion plans and opportunities, and Hagerty’s objectives for future operations. The words “anticipate,” “believe,” “envision,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “target,” “potential,” “will,” “would,” “could,” “should,” “continue,” “ongoing,” “contemplate,” and similar expressions, and the negative of these expressions, are intended to identify forward-looking statements.
Hagerty has based these forward-looking statements largely on current expectations about future events, which may not materialize. Actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These factors include, among other things, Hagerty’s ability to: (i) compete effectively within our industry and attract and retain our insurance policyholders and paid Hagerty Drivers Club (“HDC”) subscribers; (ii) maintain key strategic relationships with our insurance distribution and underwriting carrier partners; (iii) prevent, monitor, and detect fraudulent activity; (iv) manage risks associated with disruptions, interruptions, outages or other issues with our technology platforms or our use of third-party services; (v) accelerate the adoption of our membership and marketplace products and services, as well as any new insurance programs and products we offer; (vi) manage the cyclical nature of the insurance business, including through any periods of recession, economic downturn or inflation; (vii) address unexpected increases in the frequency or severity of claims, and (viii) comply with the numerous laws and regulations applicable to our business, including state, federal and foreign laws relating to insurance and rate increases, privacy, the internet, and accounting matters.
The forward-looking statements herein represent the judgment of Hagerty as of the date of this release and Hagerty disclaims any intent or obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise. This press release should be read in conjunction with the information included in Hagerty’s other press releases, reports and other filings with the Securities and Exchange Commission. Understanding the information contained in these filings is important in order to fully understand Hagerty’s reported financial results and its business outlook for future periods.
Attachments
- The top seller of Broad Arrow’s Global Icons Online Auction Series, an ex-Michael Schumacher 1992 Benetton B192-05, pictured at Broad Arrow's live preview event at the iconic Roland-Garros Stadium in Paris.
- The 1971 Lamborghini Miura P400 S sold in Broad Arrow’s Global Icons Online Auction series, on display on the Broad Arrow stand at Retromobile 2026.