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Apple Expands Music Reach Through TuneIn Partnership

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Apple ($AAPL) will distribute its six curated Apple Music radio stations globally through a new partnership with digital radio platform TuneIn, expanding access to 75 million monthly active users outside of Apple’s app ecosystem.

  • The deal marks the first time Apple Music’s radio stations will be available beyond Apple’s platforms.
  • TuneIn’s connected network includes home speakers, cars, and global online radio distribution.
  • Apple aims to convert TuneIn listeners into Apple Music subscribers via redirect links inside the TuneIn app and website.
  • Apple’s U.S. music streaming market share declined to 25% in 2024, down from 30% in 2020, while Spotify rose to 37% over the same period.
  • The stations are commercial-free and human-curated, distinguishing Apple’s approach from Spotify’s algorithm-driven curation.
  • Apple first launched radio in 2015 and currently operates six stations, including three added in December.

Relevant Companies

  • AAPL - Expands Apple Music’s global reach, aiming to regain market share in music streaming.
  • SPOT - Main rival in music streaming, with 37% U.S. market share, potentially affected by Apple’s expanded distribution.
  • None found

Editor’s Note: This is a developing story. This article may be updated as more details become available.

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