American Eagle Outfitters Inc. shares surged after former President Donald Trump endorsed a recent advertisement featuring actress Sydney Sweeney. The campaign, which plays on the word “genes,” has sparked both commercial success and online debate.
- Trump called the ad the “HOTTEST ad out there” and said American Eagle jeans are “flying off the shelves”
- He deleted an earlier post in which he misspelled Sydney Sweeney’s name
- American Eagle stock rose as much as 16% intraday, the largest gain since May 12
- The stock had declined 36% year-to-date through last week
- The ad launched in July with the tagline “Sydney Sweeney Has Great Jeans” and plays on genetic wordplay
Relevant Companies
- AEO – American Eagle Outfitters may experience direct sales impact due to increased visibility from the viral campaign
Editor’s Note: This is a developing story. This article may be updated as more details become available.
