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$URBN stock is down 9% today. Here's what we see in our data.

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$URBN stock has now fallen 9% today, according to our price data from Polygon. There has been approximately $471,954,089 of trading volume.

Here is what we see in our data on $URBN (you can track the company live on Quiver's $URBN stock page):

$URBN Insider Trading Activity

URBN Insider Trades

$URBN insiders have traded $URBN stock on the open market 30 times in the past 6 months. Of those trades, 0 have been purchases and 30 have been sales.

Here’s a breakdown of recent trading of $URBN stock by insiders over the last 6 months:

  • RICHARD A HAYNE (CEO & Chairman of the Board) has made 0 purchases and 8 sales selling 80,000 shares for an estimated $5,807,048.
  • MARGARET HAYNE (Co-President & CCO) has made 0 purchases and 8 sales selling 80,000 shares for an estimated $5,807,048.
  • HARRY S JR CHERKEN has made 0 purchases and 2 sales selling 35,000 shares for an estimated $2,595,150.
  • FRANK CONFORTI (Co-President & COO) has made 0 purchases and 3 sales selling 36,555 shares for an estimated $2,195,011.
  • AZEEZ HAYNE (Chief Administrative Officer) has made 0 purchases and 3 sales selling 24,532 shares for an estimated $1,577,709.
  • MELANIE MAREIN-EFRON (Chief Financial Officer) has made 0 purchases and 2 sales selling 22,000 shares for an estimated $1,567,630.
  • TRICIA D SMITH (Global CEO Anthropologie Group) has made 0 purchases and 2 sales selling 14,500 shares for an estimated $856,720.
  • KOTZMAN KELLY CAMPBELL sold 6,800 shares for an estimated $510,693
  • WESLEY S MCDONALD sold 8,300 shares for an estimated $485,052

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$URBN Hedge Fund Activity

We have seen 227 institutional investors add shares of $URBN stock to their portfolio, and 191 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

  • BLACKROCK, INC. added 1,532,760 shares (+15.8%) to their portfolio in Q2 2025, for an estimated $111,186,410
  • FMR LLC added 1,306,793 shares (+170.3%) to their portfolio in Q2 2025, for an estimated $94,794,764
  • JUNTO CAPITAL MANAGEMENT LP removed 954,678 shares (-55.2%) from their portfolio in Q2 2025, for an estimated $69,252,342
  • GOLDMAN SACHS GROUP INC removed 953,103 shares (-63.6%) from their portfolio in Q2 2025, for an estimated $69,138,091
  • DIMENSIONAL FUND ADVISORS LP removed 853,984 shares (-19.5%) from their portfolio in Q2 2025, for an estimated $61,947,999
  • VERITION FUND MANAGEMENT LLC removed 785,026 shares (-80.3%) from their portfolio in Q2 2025, for an estimated $56,945,786
  • D. E. SHAW & CO., INC. added 736,064 shares (+39.2%) to their portfolio in Q2 2025, for an estimated $53,394,082

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$URBN Analyst Ratings

Wall Street analysts have issued reports on $URBN in the last several months. We have seen 5 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

  • Morgan Stanley issued a "Overweight" rating on 08/28/2025
  • B of A Securities issued a "Buy" rating on 08/28/2025
  • JP Morgan issued a "Overweight" rating on 07/28/2025
  • Baird issued a "Outperform" rating on 06/11/2025
  • Barclays issued a "Overweight" rating on 05/23/2025

To track analyst ratings and price targets for $URBN, check out Quiver Quantitative's $URBN forecast page.

$URBN Price Targets

Multiple analysts have issued price targets for $URBN recently. We have seen 11 analysts offer price targets for $URBN in the last 6 months, with a median target of $80.0.

Here are some recent targets:

  • Dana Telsey from Telsey Advisory Group set a target price of $80.0 on 08/28/2025
  • Ike Boruchow from Wells Fargo set a target price of $75.0 on 08/28/2025
  • Alex Straton from Morgan Stanley set a target price of $84.0 on 08/28/2025
  • Lorraine Hutchinson from B of A Securities set a target price of $93.0 on 08/28/2025
  • Paul Lejuez from Citigroup set a target price of $76.0 on 08/20/2025
  • Jay Sole from UBS set a target price of $78.0 on 08/19/2025
  • Matthew Boss from JP Morgan set a target price of $88.0 on 07/28/2025

You can track data on $URBN on Quiver Quantitative.

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.

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