H.R. 2321: United States Leadership in Immersive Technology Act of 2025

This bill, known as the "United States Leadership in Immersive Technology Act of 2025," aims to promote the use of immersive technology—such as augmented reality (AR), virtual reality (VR), and mixed reality (MR)—within the United States. Here’s a breakdown of key components of the bill:

Purpose and Importance

The bill highlights the following major points:

• Immersive technology is recognized as a critical technology vital to economic competitiveness and national security.
• It is expected to be the next major platform for computing, impacting various sectors of society and creating new job opportunities.
• The U.S. is currently a leader in immersive technology, but other countries, including China, are making significant investments in this area.
• The U.S. has an interest in leading the global market in immersive technology, ensuring that it reflects American values.

Establishment of the Immersive Technology Advisory Panel

The bill mandates the creation of an Immersive Technology Advisory Panel within 180 days of the bill’s enactment. The panel will be responsible for making recommendations regarding immersive technology usage in the U.S. This includes:

• Assessing the economic impact of immersive technology.
• Recommending ways to ensure that the U.S. remains competitive in this field.
• Promoting collaboration between the federal government and private sector companies involved in immersive technology.
• Ensuring that ethical safeguards are in place to protect individual data and privacy.

Composition of the Advisory Panel

The Advisory Panel will comprise:

• A Chairperson, appointed by the Secretary of Commerce.
• A Vice Chair, selected from among the members of the panel.
• Representatives from key government departments, including the Department of Defense, Department of Energy, and Department of Labor.
• Experts from academic institutions, think tanks, and private sector technology firms.

Study and Reporting Requirements

Within two years of the bill’s enactment, the Advisory Panel must conduct a study on the immersive technology industry. This study will assess:

• The economic impact of immersive technology across various sectors, such as healthcare, education, and manufacturing.
• The resources needed for the successful implementation of immersive technology in the U.S.
• Best practices to ensure the accessibility and ethical use of immersive technology.

Once the study is completed, a report summarizing the findings and recommendations will be submitted to Congress, and it will be publicly available.

Goals and Objectives

The main objectives of the Advisory Panel include:

• Making strategic recommendations to enhance economic competitiveness through immersive technology.
• Promoting partnerships between the government and industry to enhance technological development.
• Addressing the ethical and privacy concerns associated with the deployment of immersive technology.
• Ensuring the U.S. maintains a leadership role within the global arena concerning immersive technologies.

Federal Support and Oversight

The Secretary of Commerce is tasked with designating a principal advisor on immersive technology to oversee initiatives, coordinate with federal agencies, and support the objectives outlined by the Advisory Panel.

Relevant Companies

• FB (Meta Platforms, Inc.): As a leader in VR and AR technology with its Oculus products, Meta could be significantly impacted by any changes in regulations and support for immersive technologies.
• GOOGL (Alphabet Inc.): With its investments in AR through Google Lens and other technologies, Alphabet may find new opportunities for collaboration and support from government initiatives.
• AAPL (Apple Inc.): Apple has been investing heavily in AR technology and any federal support could enhance its market position and innovations in this area.