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National CineMedia, Inc.


NCMI: National CineMedia Inc is a holding company that operates a digital in-theatre media network across North America. The company displays ads in movie theaters, online, and through mobile video. National CineMedia's most important operation is First Look, its prefeature programming that plays before a movie and related trailers start. The company also operates an online and mobile network in combination with movie theaters that include movie content, trailers, showtimes, and other features. The company derives revenue from the sale of advertising to national, regional and local businesses in Noovie show, cinema advertising and entertainment show seen on movie screens across the U.S.


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  • Patent Title: System and method for delivering content in a movie trailer May. 01, 2012

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