e.l.f. Beauty shares rise as investors continue to reward a beat-and-raise quarter

e.l.f. Beauty (ELF) is up 6.6% today. Here is some analysis on what might have caused this price movement.

Analysis: The move appears tied to lingering bullish follow-through from e.l.f. Beauty’s recent quarterly results and higher full-year outlook, which highlighted strong sales growth and improving profit expectations. With the stock still heavily watched and relatively shorted, incremental buying after the update could also be amplifying the bounce.

Details:

e.l.f. Beauty posted fiscal Q3 results that exceeded expectations, with adjusted EPS of $1.24 and revenue of $489.5 million, alongside commentary pointing to continued market-share gains.

The company raised its fiscal 2026 outlook, lifting the net sales range to $1.600–$1.612 billion and adjusted EPS to $3.05–$3.10, up from prior guidance ranges.

Management also flagged momentum from rhode, and the company’s updated outlook incorporated stronger expectations for the brand’s contribution this year.

This could also be partly technical: reported short interest fell meaningfully into late January, and price strength can trigger additional short covering.

Sources:

e.l.f. Beauty Investor Relations

MarketWatch

MarketBeat

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$ELF Insider Trading Activity

$ELF insiders have traded $ELF stock on the open market 33 times in the past 6 months. Of those trades, 0 have been purchases and 33 have been sales.

Here’s a breakdown of recent trading of $ELF stock by insiders over the last 6 months:

TARANG AMIN (Chief Executive Officer) has made 0 purchases and 5 sales selling 117,837 shares for an estimated $15,503,373.
SCOTT MILSTEN has made 0 purchases and 10 sales selling 86,487 shares for an estimated $11,909,034.
MANDY J FIELDS (See Remarks) has made 0 purchases and 8 sales selling 60,990 shares for an estimated $8,385,478.
KORY MARCHISOTTO (See Remarks) has made 0 purchases and 2 sales selling 24,327 shares for an estimated $3,515,277.
JOSHUA ALLEN FRANKS (SVP, Operations) sold 7,913 shares for an estimated $1,147,385
LAUREN COOKS LEVITAN has made 0 purchases and 2 sales selling 3,760 shares for an estimated $269,531.
JENNIFER CATHERINE HARTNETT (Chief Commercial Officer) has made 0 purchases and 3 sales selling 1,304 shares for an estimated $177,758.
MAUREEN C. WATSON sold 785 shares for an estimated $100,792
GAYLE TAIT sold 565 shares for an estimated $73,563

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$ELF Hedge Fund Activity

We have seen 221 institutional investors add shares of $ELF stock to their portfolio, and 339 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

FMR LLC removed 983,730 shares (-82.1%) from their portfolio in Q4 2025, for an estimated $74,802,829
BNP PARIBAS FINANCIAL MARKETS added 896,282 shares (+3131.7%) to their portfolio in Q4 2025, for an estimated $68,153,283
BLACKROCK, INC. removed 859,121 shares (-13.8%) from their portfolio in Q4 2025, for an estimated $65,327,560
CHAMPLAIN INVESTMENT PARTNERS, LLC removed 849,062 shares (-41.2%) from their portfolio in Q4 2025, for an estimated $64,562,674
ILEX CAPITAL PARTNERS (UK) LLP added 827,996 shares (+192.9%) to their portfolio in Q4 2025, for an estimated $62,960,815
PRICE T ROWE ASSOCIATES INC /MD/ added 711,540 shares (+47.9%) to their portfolio in Q4 2025, for an estimated $54,105,501
SWEDBANK AB added 672,071 shares (+97.0%) to their portfolio in Q4 2025, for an estimated $51,104,278

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$ELF Analyst Ratings

Wall Street analysts have issued reports on $ELF in the last several months. We have seen 8 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

TD Cowen issued a "Buy" rating on 01/21/2026
JP Morgan issued a "Overweight" rating on 12/18/2025
Goldman Sachs issued a "Buy" rating on 11/07/2025
Baird issued a "Outperform" rating on 11/06/2025
Canaccord Genuity issued a "Buy" rating on 11/06/2025
Jefferies issued a "Buy" rating on 11/06/2025
B. Riley Securities issued a "Buy" rating on 09/10/2025

To track analyst ratings and price targets for $ELF, check out Quiver Quantitative's $ELF forecast page.

$ELF Price Targets

Multiple analysts have issued price targets for $ELF recently. We have seen 15 analysts offer price targets for $ELF in the last 6 months, with a median target of $128.0.

Here are some recent targets:

Oliver Chen from TD Cowen set a target price of $100.0 on 02/09/2026
Filippo Falorni from Citigroup set a target price of $115.0 on 02/05/2026
Peter Grom from UBS set a target price of $102.0 on 02/05/2026
Andrea Teixeira from JP Morgan set a target price of $105.0 on 02/05/2026
Ashley Helgans from Jefferies set a target price of $110.0 on 01/14/2026
Anna Andreeva from Piper Sandler set a target price of $85.0 on 12/22/2025
Patty Kanada from Goldman Sachs set a target price of $135.0 on 11/07/2025

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.