e.l.f. Beauty Slides as Investors Reassess Growth, Margins, and Tariff Risk

e.l.f. Beauty (ELF) is down 6.4% today. Here is some analysis on what might have caused this price movement.

Analysis: The sell-off appears tied less to a fresh company announcement and more to continuing concerns that surfaced after e.l.f. Beauty’s latest results and outlook. Investors have been weighing softer fiscal 2027 profit guidance, ongoing tariff exposure tied to China sourcing, and signs that the core cosmetics business may be losing some momentum, which could be pressuring the stock again today.

Details:

In its May fiscal fourth-quarter release, the company projected fiscal 2027 adjusted earnings below Wall Street expectations while guiding for sales growth of 12% to 14%.

The company has also highlighted tariff and freight pressure, including exposure from a supply chain that still relies heavily on China, creating uncertainty around margins even as sales continue to grow.

Recent analyst commentary has focused on slower market share trends in core U.S. cosmetics and the possibility that the base e.l.f. brand could see only limited growth in the near term.

This could also be because traders are revisiting those concerns after the stock’s recent volatility, with no obvious new positive catalyst strong enough to offset guidance and margin worries.

Sources:

e.l.f. Beauty, SEC, Investing.com, Supply Chain Dive

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$ELF Insider Trading Activity

$ELF insiders have traded $ELF stock on the open market 18 times in the past 6 months. Of those trades, 1 have been purchases and 17 have been sales.

Here’s a breakdown of recent trading of $ELF stock by insiders over the last 6 months:

TARANG AMIN (Chief Executive Officer) sold 41,520 shares for an estimated $2,643,163
KORY MARCHISOTTO (See Remarks) has made 0 purchases and 3 sales selling 36,660 shares for an estimated $2,181,225.
SCOTT MILSTEN has made 0 purchases and 3 sales selling 36,471 shares for an estimated $2,171,498.
MANDY J FIELDS (See Remarks) has made 0 purchases and 3 sales selling 36,447 shares for an estimated $2,168,531.
JENNIFER CATHERINE HARTNETT (Chief Commercial Officer) has made 0 purchases and 3 sales selling 35,499 shares for an estimated $2,086,149.
JOSHUA ALLEN FRANKS (SVP, Operations) has made 0 purchases and 3 sales selling 33,894 shares for an estimated $2,034,847.
MATTHEW FARRELL purchased 5,000 shares for an estimated $464,814
LAUREN COOKS LEVITAN sold 7,714 shares for an estimated $434,376

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

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$ELF Hedge Fund Activity

We have seen 244 institutional investors add shares of $ELF stock to their portfolio, and 323 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

ILEX CAPITAL PARTNERS (UK) LLP removed 1,257,126 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $76,194,406
AQR CAPITAL MANAGEMENT LLC added 1,166,279 shares (+354.0%) to their portfolio in Q1 2026, for an estimated $70,688,170
SWEDBANK AB removed 884,000 shares (-64.8%) from their portfolio in Q1 2026, for an estimated $53,579,240
POINT72 ASSET MANAGEMENT, L.P. removed 639,832 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $38,780,217
BALYASNY ASSET MANAGEMENT L.P. removed 609,917 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $36,967,069
FULLER & THALER ASSET MANAGEMENT, INC. removed 609,079 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $46,314,367
ARMISTICE CAPITAL, LLC removed 602,557 shares (-91.6%) from their portfolio in Q1 2026, for an estimated $36,520,979

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$ELF Analyst Ratings

Wall Street analysts have issued reports on $ELF in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

TD Cowen issued a "Buy" rating on 01/21/2026

To track analyst ratings and price targets for $ELF, check out Quiver Quantitative's $ELF forecast page.

$ELF Price Targets

Multiple analysts have issued price targets for $ELF recently. We have seen 14 analysts offer price targets for $ELF in the last 6 months, with a median target of $70.0.

Here are some recent targets:

Cristian Rios from Bernstein set a target price of $60.0 on 06/11/2026
Anna Glaessgen from B. Riley Securities set a target price of $70.0 on 05/26/2026
Anna Lizzul from B of A Securities set a target price of $85.0 on 05/21/2026
Susan Anderson from Canaccord Genuity set a target price of $90.0 on 05/21/2026
Dara Mohsenian from Morgan Stanley set a target price of $59.0 on 05/21/2026
Anna Andreeva from Piper Sandler set a target price of $50.0 on 05/21/2026
Ashley Helgans from Jefferies set a target price of $70.0 on 05/21/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.