Zeta Global falls 9.5% amid broader tech selloff and renewed risk-off trading

Zeta Global Holdings Corp. (ZETA) is down 9.5% today. Here is some analysis on what might have caused this price movement.

Analysis: The move appears most consistent with a broader risk-off selloff that pressured technology and growth stocks, rather than a single Zeta-specific headline. With elevated short interest and a history of controversy around data practices, ZETA can also react more sharply than peers when market sentiment turns negative.

Details:

U.S. equities fell sharply on Friday, with declines led by large-cap technology and a generally weaker tone for risk assets, which can spill over into smaller software/marketing-technology names.

Zeta’s most recent major company update highlighted record full-year 2025 results and increased 2026 guidance, which suggests today’s drop may be more market-driven than fundamentals-driven.

ZETA has had relatively high short interest (roughly low-teens as a percentage of float in late February 2026), which can amplify downside volatility on weak tape days.

This could also reflect lingering investor sensitivity to past short-seller allegations and related legal/regulatory overhangs, even when no new filing or press release is evident.

Sources:

Associated Press, Zeta Global Investor Relations, MarketBeat

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$ZETA Insider Trading Activity

$ZETA insiders have traded $ZETA stock on the open market 1 times in the past 6 months. Of those trades, 0 have been purchases and 1 have been sales.

Here’s a breakdown of recent trading of $ZETA stock by insiders over the last 6 months:

JEANINE SILBERBLATT sold 12,990 shares for an estimated $251,185

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$ZETA Hedge Fund Activity

We have seen 217 institutional investors add shares of $ZETA stock to their portfolio, and 188 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 14,024,551 shares (-88.3%) from their portfolio in Q4 2025, for an estimated $285,399,612
GOLDMAN SACHS GROUP INC added 3,861,339 shares (+368.5%) to their portfolio in Q3 2025, for an estimated $76,724,805
CONTOUR ASSET MANAGEMENT LLC added 2,327,907 shares (+26.3%) to their portfolio in Q4 2025, for an estimated $47,372,907
M&T BANK CORP added 2,215,985 shares (+12545.2%) to their portfolio in Q4 2025, for an estimated $45,095,294
PRICE T ROWE ASSOCIATES INC /MD/ removed 2,201,414 shares (-74.3%) from their portfolio in Q4 2025, for an estimated $44,798,774
ANNEX ADVISORY SERVICES, LLC added 2,070,556 shares (+inf%) to their portfolio in Q4 2025, for an estimated $42,135,814
UBS GROUP AG removed 1,567,550 shares (-53.0%) from their portfolio in Q4 2025, for an estimated $31,899,642

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$ZETA Analyst Ratings

Wall Street analysts have issued reports on $ZETA in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

DA Davidson issued a "Buy" rating on 11/26/2025
B of A Securities issued a "Buy" rating on 11/25/2025
B. Riley Securities issued a "Buy" rating on 11/25/2025
Citigroup issued a "Buy" rating on 11/21/2025
Needham issued a "Buy" rating on 11/05/2025
Truist Securities issued a "Buy" rating on 10/09/2025
Canaccord Genuity issued a "Buy" rating on 10/01/2025

To track analyst ratings and price targets for $ZETA, check out Quiver Quantitative's $ZETA forecast page.

$ZETA Price Targets

Multiple analysts have issued price targets for $ZETA recently. We have seen 9 analysts offer price targets for $ZETA in the last 6 months, with a median target of $30.0.

Here are some recent targets:

Clark Wright from DA Davidson set a target price of $30.0 on 02/26/2026
Gabriela Borges from Goldman Sachs set a target price of $26.0 on 01/28/2026
Elizabeth Porter from Morgan Stanley set a target price of $27.0 on 01/15/2026
Koji Ikeda from B of A Securities set a target price of $30.0 on 11/25/2025
Zach Cummins from B. Riley Securities set a target price of $30.0 on 11/25/2025
Ygal Arounian from Citigroup set a target price of $26.0 on 11/21/2025
Scott Berg from Needham set a target price of $25.0 on 11/05/2025

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.