Xumo partners with PubMatic to enhance programmatic advertising options for advertisers, expanding reach and targeting in the digital ecosystem.
Quiver AI Summary
Xumo, a streaming platform joint venture between Comcast and Charter, has partnered with PubMatic, a leader in digital advertising technology, to make Xumo’s premium inventory available programmatically to advertisers through PubMatic's platform. This collaboration is designed to simplify and enhance advertiser access to Xumo's extensive content library, providing crucial insights and targeting capabilities. As Xumo experiences significant growth, with streaming hours increasing 83% year-over-year, the partnership allows advertisers to efficiently reach new audiences, capitalizing on the anticipated rise in programmatic CTV ad spending. The integration aims to deliver better outcomes for advertisers while ensuring a brand-safe environment across Xumo's diverse channels.
Potential Positives
- The partnership with PubMatic enhances Xumo's advertising capabilities, offering advertisers programmatic access to its premium inventory, which can attract more advertising dollars.
- Xumo's streaming hours increased by 83% year-over-year, indicating significant growth and engagement in its streaming services, which could lead to higher revenue potential.
- The collaboration positions Xumo to capitalize on the projected $23.8 billion growth in programmatic CTV ad spending for 2024, aligning with industry trends and increasing market opportunities.
- Integrating with a leading platform like PubMatic allows Xumo to enhance its reputation in the digital advertising space, potentially attracting more advertisers looking for optimized and efficient ad placements across multiple channels.
Potential Negatives
- Partnerships like this may indicate that Xumo needs assistance in enhancing its advertising strategy and reach, potentially signaling weaknesses in its current standing in the digital advertising space.
- The reliance on programmatic advertising could suggest that Xumo is facing challenges in attracting direct advertising revenue, which may impact overall profitability.
- The press release does not mention any new features or innovations from Xumo, which could imply a lack of recent advancements or competitive edge in a rapidly evolving streaming market.
FAQ
What is the partnership between Xumo and PubMatic?
Xumo and PubMatic have partnered to make Xumo's inventory available programmatically to advertisers, enhancing advertising capabilities.
How does this partnership benefit advertisers?
Advertisers gain access to Xumo's premium inventory, enhanced targeting, and insights for better media investment optimization.
What growth has Xumo experienced recently?
Xumo reported an 83% year-over-year increase in streaming hours in September 2024, with users averaging 90 minutes daily across 350+ channels.
What is programmatic CTV advertising?
Programmatic CTV advertising refers to automated ad buying on connected TV platforms, allowing advertisers to reach viewers across multiple devices.
Why is this partnership important now?
With projected programmatic CTV ad spending reaching $23.8 billion in 2024, this partnership positions both companies to capitalize on growing advertising trends.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$PUBM Insider Trading Activity
$PUBM insiders have traded $PUBM stock on the open market 50 times in the past 6 months. Of those trades, 0 have been purchases and 50 have been sales.
Here’s a breakdown of recent trading of $PUBM stock by insiders over the last 6 months:
- LISA GIMBEL (CHIEF ACCOUNTING OFFICER) has traded it 3 times. They made 0 purchases and 3 sales, selling 4,675 shares.
- MUKUL KUMAR (PRESIDENT, ENGINEERING) has traded it 8 times. They made 0 purchases and 8 sales, selling 47,757 shares.
- RAJEEV K. GOEL (CHIEF EXECUTIVE OFFICER) has traded it 10 times. They made 0 purchases and 10 sales, selling 200,446 shares.
- STEVEN PANTELICK (CHIEF FINANCIAL OFFICER) has traded it 9 times. They made 0 purchases and 9 sales, selling 59,460 shares.
- AMAR K. GOEL (CHAIRMAN, CHIEF INNOVATION OFF) has traded it 11 times. They made 0 purchases and 11 sales, selling 17,097 shares.
- ANDREW WOODS (GENERAL COUNSEL & SECRETARY) has traded it 4 times. They made 0 purchases and 4 sales, selling 11,857 shares.
- PAULINA KLIMENKO (CHIEF GROWTH OFFICER) has traded it 5 times. They made 0 purchases and 5 sales, selling 22,716 shares.
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$PUBM Hedge Fund Activity
We have seen 90 institutional investors add shares of $PUBM stock to their portfolio, and 121 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- WELLINGTON MANAGEMENT GROUP LLP added 519,275 shares (+222.8%) to their portfolio in Q3 2024
- GRAHAM HOLDINGS CO added 358,148 shares (+18.1%) to their portfolio in Q3 2024
- GRATUS CAPITAL, LLC removed 280,902 shares (-100.0%) from their portfolio in Q2 2024
- CUBIST SYSTEMATIC STRATEGIES, LLC removed 264,988 shares (-100.0%) from their portfolio in Q3 2024
- CHARLES SCHWAB INVESTMENT MANAGEMENT INC added 239,406 shares (+122.5%) to their portfolio in Q3 2024
- TUDOR INVESTMENT CORP ET AL removed 174,668 shares (-100.0%) from their portfolio in Q3 2024
- EXCHANGE TRADED CONCEPTS, LLC removed 153,116 shares (-99.9%) from their portfolio in Q3 2024
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership today to make Xumo’s premium inventory programmatically available to advertisers via PubMatic.
As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment. With this collaboration, advertisers can unlock unprecedented reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s robust supply path optimization (SPO) relationships with buyers.
"At Xumo, we are focused on how we can make it as simple and transparent as possible for advertisers to access our diverse content library,” says Ying Wang, General Manager, Xumo Advertising. “By adding PubMatic to our host of premium programmatic partners, we are providing advertisers with another avenue to access the transparent insights they need to make the best use of their media dollars.”
Xumo is an entire entertainment ecosystem spanning a FAST app, streaming devices and FAST channels distributed on platforms across the globe. PubMatic joins the company’s roster of programmatic supply partners at a particular moment of growth for Xumo, which saw September 2024 streaming hours on Xumo Play grow 83 percent year-over-year. with viewers spending an average of 90 minutes daily on its 350+ channels.
PubMatic, celebrated as a leader in The Forrester Wave™: Sell-Side Platforms, Q4 2024, will bring its unparalleled expertise in programmatic CTV advertising. Unique to PubMatic, the platform seamlessly integrates CTV buying across omnichannel campaigns, delivering significant sales lifts for advertisers who want to reach audiences across devices and platforms. Through this partnership, advertisers can target new audiences not available in streaming or traditional channels,
“Partnering with Xumo is a perfect fit for our mission to deliver superior programmatic solutions on growing CTV platforms,” said Nicole Scaglione, VP of CTV/OTT and Video at PubMatic. “Our advanced technology and strong buyer relationships will drive better outcomes for advertisers, enhancing their ability to connect with Xumo’s high-quality inventory.”
With programmatic CTV ad spending projected to reach $23.8 billion in 2024 (per Magna Global’s forecast), this partnership between PubMatic and Xumo positions both companies to capitalize on the increasing shift toward programmatic advertising in a streaming/premium environment. This collaboration will enable advertisers to effectively reach and engage new consumers and enhance brand awareness and loyalty while driving conversions and sales in a brand-safe, high-performing advertising channel.
For more information about PubMatic’s SSP, visit: https://pubmatic.com/products/pubmatic-ssp-for-publishers/
About Xumo:
Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.
Powered by Comcast’s global entertainment platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service with hundreds of ad-supported linear channels and on-demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Press Contact:
Ashley Jacobson, Director of Corporate Marketing
[email protected]
Broadsheet Communications for PubMatic
[email protected]
(917) 826-1103
