Wix.com will debut a Super Bowl ad on February 8, 2026, showcasing its new AI-driven platform, Wix Harmony.
Quiver AI Summary
Wix.com Ltd. recently announced that it will air a TV commercial during Super Bowl LX on February 8, 2026, promoting its new platform, Wix Harmony. This innovative platform combines AI-driven technologies with human creativity, offering a new approach to web creation that emphasizes speed and structural support for online businesses. Wix's Chief Marketing Officer, Omer Shai, highlighted the significance of this advertisement in showcasing the brand's vision for the future of web creation, emphasizing the integration of AI and human input. As Wix continues to empower users with tools for building and managing a digital presence, further details about the Super Bowl campaign will be revealed closer to the event.
Potential Positives
- Wix.com is set to air a TV commercial during Super Bowl LX, providing massive visibility and brand recognition on a major global platform.
- The campaign coincides with the launch of Wix Harmony, showcasing the company's commitment to innovation in web creation through AI technology and human creativity.
- This initiative reflects Wix's forward-thinking approach, positioning the brand as a leader in the rapidly evolving digital creation landscape.
Potential Negatives
- The announcement of a Super Bowl commercial suggests that the company may be investing heavily in advertising at a time when economic conditions could make such spending risky.
- The emphasis on AI-driven solutions may imply that the company is responding to a competitive market pressure to innovate rapidly, potentially indicating previous shortcomings in its product offerings.
- The launch of Wix Harmony, while presented positively, may signal that the company is trying to pivot and redefine its service offerings amid evolving customer needs and market competition.
FAQ
When will Wix's Super Bowl commercial air?
The Wix commercial will air during the Super Bowl LX broadcast on Sunday, February 8, 2026.
What is Wix Harmony?
Wix Harmony is Wix’s new flagship platform that combines AI-powered vibe coding with hands-on human control for web creation.
How does Wix's campaign reflect its mission?
The campaign showcases Wix's belief in AI-driven, human-led web creation for long-term business growth and digital presence.
Who is the CMO of Wix?
Omer Shai is the Chief Marketing Officer at Wix, leading the company's promotional efforts.
What features does Wix offer for digital presence?
Wix provides advanced AI, flexible web design, hosting, templates, and robust business solutions for building online brands.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$WIX Hedge Fund Activity
We have seen 222 institutional investors add shares of $WIX stock to their portfolio, and 228 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- AMERIPRISE FINANCIAL INC added 2,606,204 shares (+128.3%) to their portfolio in Q3 2025, for an estimated $462,940,016
- FMR LLC removed 2,347,439 shares (-80.0%) from their portfolio in Q3 2025, for an estimated $416,975,589
- LONE PINE CAPITAL LLC removed 2,161,331 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $383,917,225
- WELLINGTON MANAGEMENT GROUP LLP added 1,609,989 shares (+90.4%) to their portfolio in Q3 2025, for an estimated $285,982,346
- LAZARD ASSET MANAGEMENT LLC removed 1,440,910 shares (-93.4%) from their portfolio in Q3 2025, for an estimated $255,948,843
- DURABLE CAPITAL PARTNERS LP added 1,031,844 shares (+inf%) to their portfolio in Q3 2025, for an estimated $183,286,449
- FOXHAVEN ASSET MANAGEMENT, LP added 689,041 shares (+inf%) to their portfolio in Q3 2025, for an estimated $122,394,352
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$WIX Analyst Ratings
Wall Street analysts have issued reports on $WIX in the last several months. We have seen 15 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Morgan Stanley issued a "Overweight" rating on 01/15/2026
- Wells Fargo issued a "Overweight" rating on 12/19/2025
- Benchmark issued a "Buy" rating on 11/20/2025
- Barclays issued a "Overweight" rating on 11/20/2025
- Cantor Fitzgerald issued a "Overweight" rating on 11/20/2025
- Scotiabank issued a "Sector Outperform" rating on 11/20/2025
- RBC Capital issued a "Outperform" rating on 11/20/2025
To track analyst ratings and price targets for $WIX, check out Quiver Quantitative's $WIX forecast page.
$WIX Price Targets
Multiple analysts have issued price targets for $WIX recently. We have seen 19 analysts offer price targets for $WIX in the last 6 months, with a median target of $176.0.
Here are some recent targets:
- Trevor Young from Barclays set a target price of $205.0 on 01/21/2026
- Elizabeth Porter from Morgan Stanley set a target price of $160.0 on 01/15/2026
- Alec Brondolo from Wells Fargo set a target price of $176.0 on 12/19/2025
- Deepak Mathivanan from Cantor Fitzgerald set a target price of $140.0 on 12/11/2025
- Naved Khan from B. Riley Securities set a target price of $200.0 on 11/20/2025
- Ken Wong from Oppenheimer set a target price of $160.0 on 11/20/2025
- Mark Mahaney from Evercore ISI Group set a target price of $160.0 on 11/20/2025
Full Release
NEW YORK – Wix.com Ltd. (Nasdaq: WIX), a leading global platform for creating, managing, and growing a complete digital presence, announced today that the company will air a TV commercial during the Super Bowl LX broadcast on Sunday, February 8, 2026.
The campaign follows the launch of Wix Harmony, Wix’s new flagship platform that introduces a new way to create on the web by bringing AI-powered vibe coding together with hands-on human control. Wix Harmony bridges speed and creativity with structure and scale, enabling ideas to move seamlessly from inspiration to a real, business-ready online presence. The campaign reflects Wix’s belief that the future of web creation is AI-driven, human-led, and built for long-term growth.
“This is the biggest stage to showcase what the Wix brand stands for,” said Omer Shai, CMO at Wix. “With the launch of Wix Harmony, we are introducing a fundamentally new way to create on the web. Bringing that vision to this moment allows us to show, at global scale, how AI and human creativity come together and how Wix is powering what’s next in this new era of creation.”
Further details about the campaign and creative direction will be shared closer to the game.
About Wix.com Ltd.
Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more with industry-leading infrastructure, performance, and security. The platform combines advanced AI, flexible web design, domains, hosting, templates and robust business and commerce solutions to help users build stronger brands, connect with their audiences, and scale their businesses online. Wix is shaping the future of how digital experiences are built with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible.
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