Wix enables website creation within ChatGPT through a new app, simplifying online presence management for users.
Quiver AI Summary
Wix.com Ltd. has announced a collaboration with OpenAI to launch the Wix app within ChatGPT, allowing users to create professional-grade Wix Harmony websites directly through conversational prompts. By utilizing OpenAI's Apps SDK and Wix's Model Context Protocol, users can describe their desired website using text or voice, resulting in an instant, fully functional site. This integration also allows existing Wix users to manage their businesses seamlessly within ChatGPT. Wix's General Manager of Developer Platform, Shahar Talmi, emphasized the initiative's goal of making online presence management easier, while OpenAI's Sanj Bhayro highlighted the real-world value AI can bring to users. The app is now available in markets where the ChatGPT app directory is supported, ensuring every website created benefits from Wix's robust infrastructure and features.
Potential Positives
- Wix now allows users to generate professional-grade Wix Harmony websites directly within ChatGPT, streamlining the website creation process.
- The collaboration with OpenAI showcases Wix as an innovative leader in leveraging AI technology to enhance user experience.
- Existing Wix users can seamlessly manage their business within ChatGPT, integrating their workflows into a familiar platform.
- The app operates on Wix's enterprise-grade infrastructure, ensuring users benefit from robust features including commerce, scheduling, and security by default.
Potential Negatives
- Potential over-reliance on ChatGPT could limit Wix's standalone appeal and user engagement on its primary platform.
- The integration with ChatGPT may draw attention to any limitations or issues users face when using the app, which could affect the overall perception of Wix services.
- Wix’s dependence on OpenAI's platform may expose it to risks related to OpenAI's policies, performance, or any shifts in partnership dynamics.
FAQ
What is the Wix app in ChatGPT?
The Wix app in ChatGPT enables users to create professional-grade Wix Harmony websites directly within their ChatGPT conversations.
How can I start using the Wix app in ChatGPT?
To use the Wix app, simply start a ChatGPT prompt with “@Wix” to access the app within the chat.
What features does Wix Harmony provide for websites?
Wix Harmony offers features like commerce capabilities, scheduling, payments, SEO, performance, security, and accessibility.
Can existing Wix users manage their accounts in ChatGPT?
Yes, existing Wix users can connect and manage their business seamlessly within the ChatGPT interface.
When will the Wix app be available to users?
The Wix app is currently available to ChatGPT users in supported markets where the app directory is active.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$WIX Hedge Fund Activity
We have seen 194 institutional investors add shares of $WIX stock to their portfolio, and 301 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- LONE PINE CAPITAL LLC removed 2,161,331 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $383,917,225
- DIAMOND HILL CAPITAL MANAGEMENT INC added 1,449,820 shares (+inf%) to their portfolio in Q4 2025, for an estimated $150,621,799
- ATREIDES MANAGEMENT, LP added 1,247,457 shares (+inf%) to their portfolio in Q4 2025, for an estimated $129,598,307
- DURABLE CAPITAL PARTNERS LP removed 1,031,844 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $107,198,273
- SOMA EQUITY PARTNERS LP removed 842,614 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $87,539,168
- FOXHAVEN ASSET MANAGEMENT, LP removed 689,041 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $71,584,469
- PHOENIX FINANCIAL LTD. added 656,438 shares (+inf%) to their portfolio in Q4 2025, for an estimated $68,197,343
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$WIX Analyst Ratings
Wall Street analysts have issued reports on $WIX in the last several months. We have seen 13 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Morgan Stanley issued a "Overweight" rating on 01/15/2026
- Wells Fargo issued a "Overweight" rating on 12/19/2025
- RBC Capital issued a "Outperform" rating on 11/20/2025
- Needham issued a "Buy" rating on 11/20/2025
- Scotiabank issued a "Sector Outperform" rating on 11/20/2025
- Cantor Fitzgerald issued a "Overweight" rating on 11/20/2025
- Benchmark issued a "Buy" rating on 11/20/2025
To track analyst ratings and price targets for $WIX, check out Quiver Quantitative's $WIX forecast page.
$WIX Price Targets
Multiple analysts have issued price targets for $WIX recently. We have seen 17 analysts offer price targets for $WIX in the last 6 months, with a median target of $170.0.
Here are some recent targets:
- Brent Thill from Jefferies set a target price of $130.0 on 02/23/2026
- Ken Wong from Oppenheimer set a target price of $130.0 on 02/02/2026
- Andrew Boone from Citizens set a target price of $125.0 on 01/22/2026
- Trevor Young from Barclays set a target price of $205.0 on 01/21/2026
- Elizabeth Porter from Morgan Stanley set a target price of $160.0 on 01/15/2026
- Alec Brondolo from Wells Fargo set a target price of $176.0 on 12/19/2025
- Deepak Mathivanan from Cantor Fitzgerald set a target price of $140.0 on 12/11/2025
Full Release
Users can now generate Wix Harmony websites directly within their ChatGPT conversations
NEW YORK – Wix.com Ltd. (NASDAQ: WIX), a leading global platform for creating, managing and growing a complete digital presence, today announced a collaboration with OpenAI to launch the Wix app in ChatGPT. Built using OpenAI’s Apps SDK and powered by Wix’s Model Context Protocol (MCP), the app enables anyone to create a professional-grade Wix Harmony website directly within the ChatGPT interface.
Within ChatGPT, anyone can simply describe the website they want via text or voice and a fully functional, production-ready Wix Harmony website is generated instantly. From there, they can add relevant business capabilities, analyze performance, and implement changes, all through conversation. Existing Wix users can also connect and manage their business seamlessly within ChatGPT.
“With Wix Harmony we’ve redefined how people can build online, and now we’re extending that experience into ChatGPT,” said Shahar Talmi, GM of Developer Platform at Wix. “By adding another powerful entry point to Wix Harmony, we’re making it even easier for anyone to start, run and grow their online presence in the environments they already use every day.”
"We want to help our customers use AI to solve problems and deliver genuine impact,” said Sanj Bhayro, Managing Director EMEA Sales at OpenAI. “Wix is a great example of the kind of real-world value apps can bring into ChatGPT, helping users go from an idea to a live online presence all in one place.”
To begin, anyone can start a ChatGPT prompt with “@Wix” and the Wix app will automatically surface within the chat. Every website created through the Wix app runs on Wix’s enterprise-grade infrastructure, with built-in capabilities for commerce, scheduling, payments, SEO and GEO, accessibility, performance, security – and more, all included by default. The website can then be accessed through the chat or through their Wix Business Manager.
The Wix app is now available to ChatGPT users in markets where the app directory is supported. For more information, visit the Wix App .
About Wix.com Ltd.
Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.
For more about Wix, please visit our Press Room .
Media Relations Contact:
[email protected]
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