Vivid Seats launches a Lowest Price Guarantee, ensuring fans find the best ticket prices and offering additional rewards.
Quiver AI Summary
Vivid Seats Inc. has announced the launch of its new Lowest Price Guarantee program, aimed at reinforcing its position as a leading ticket marketplace for live event fans. This initiative allows customers to confidently purchase tickets knowing they will get the best price available; if a ticket is found cheaper on a competitor's site, Vivid Seats will match the price and provide 115% of the difference in site credit. CEO Stan Chia emphasized that this program enhances the company's commitment to offering unmatched value and transparency. The launch will be supported by a national marketing campaign in partnership with ESPN, featuring user-generated content and high-impact online placements. This program complements Vivid Seats' existing features, such as the Vivid Seats Rewards and All-in Pricing, which aim to enhance the fan experience and ensure clarity in ticket purchasing.
Potential Positives
- Introduction of the Lowest Price Guarantee enhances Vivid Seats’ competitive edge, assuring customers they are getting the best price for their tickets.
- The guarantee reinforces customer loyalty by offering 115% of the price difference in site credit, promoting repeat business and consumer trust.
- The national integrated marketing campaign, in partnership with ESPN and featuring user-generated content, will significantly boost brand visibility to a large audience of more than 127 million global subscribers.
- Inclusion of fan-first features, such as Vivid Seats Rewards and clear all-in pricing, positions the company as a customer-centric brand in the live event ticketing industry.
Potential Negatives
- Introducing a price matching guarantee may suggest that the company perceives significant competition and price insecurity in the ticketing market, potentially undermining confidence in their pricing strategy.
- The need for a Lowest Price Guarantee could imply that Vivid Seats has faced challenges in positioning itself as the most competitive option in the ticketing marketplace.
- If the program fails to attract customers or adequately respond to competitor prices, it could lead to financial losses or diminished market share for Vivid Seats.
FAQ
What is the Lowest Price Guarantee from Vivid Seats?
The Lowest Price Guarantee ensures fans get the best ticket prices, with matching and rewards for finding lower prices elsewhere.
How does the Lowest Price Guarantee work?
If you find the same ticket cheaper on a qualifying site, Vivid Seats will match the price and offer 115% of the difference in site credit.
What additional benefits does Vivid Seats offer?
Vivid Seats offers a loyalty program, rewards for purchases, in-app games for credits, and clear all-in pricing for better transparency.
Where can I learn more about the Lowest Price Guarantee program?
For full details, visit the Vivid Seats Lowest Price Guarantee page at https://priceguarantee.vividseats.com/.
Which events does Vivid Seats cover with this guarantee?
Vivid Seats covers hundreds of thousands of live events annually, including sports, concerts, and entertainment through its marketplace.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$SEAT Insider Trading Activity
$SEAT insiders have traded $SEAT stock on the open market 8 times in the past 6 months. Of those trades, 0 have been purchases and 8 have been sales.
Here’s a breakdown of recent trading of $SEAT stock by insiders over the last 6 months:
- EMILY T EPSTEIN (General Counsel) has made 0 purchases and 4 sales selling 16,149 shares for an estimated $36,758.
- RIVA BAKAL (Chief Supply/Customer Officer) has made 0 purchases and 2 sales selling 1,776 shares for an estimated $3,695.
- EDWARD PICKUS (Chief Accounting Officer) has made 0 purchases and 2 sales selling 554 shares for an estimated $1,160.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$SEAT Hedge Fund Activity
We have seen 47 institutional investors add shares of $SEAT stock to their portfolio, and 83 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- SECURITY BENEFIT LIFE INSURANCE CO /KS/ removed 41,649,990 shares (-95.0%) from their portfolio in Q2 2025, for an estimated $1,407,769,662
- BOSTON PARTNERS removed 4,295,266 shares (-96.3%) from their portfolio in Q2 2025, for an estimated $145,179,990
- GEODE CAPITAL MANAGEMENT, LLC removed 1,951,446 shares (-95.3%) from their portfolio in Q2 2025, for an estimated $65,958,874
- MASSACHUSETTS FINANCIAL SERVICES CO /MA/ removed 1,918,434 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $64,843,069
- ANSON FUNDS MANAGEMENT LP added 491,309 shares (+837.1%) to their portfolio in Q2 2025, for an estimated $16,606,244
- SUSQUEHANNA INTERNATIONAL GROUP, LLP added 476,966 shares (+1569.2%) to their portfolio in Q2 2025, for an estimated $16,121,450
- CLEARLINE CAPITAL LP added 396,389 shares (+803.3%) to their portfolio in Q2 2025, for an estimated $13,397,948
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$SEAT Analyst Ratings
Wall Street analysts have issued reports on $SEAT in the last several months. We have seen 4 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Citigroup issued a "Buy" rating on 08/08/2025
- Benchmark issued a "Buy" rating on 08/06/2025
- Maxim Group issued a "Buy" rating on 05/07/2025
- Canaccord Genuity issued a "Buy" rating on 05/07/2025
To track analyst ratings and price targets for $SEAT, check out Quiver Quantitative's $SEAT forecast page.
$SEAT Price Targets
Multiple analysts have issued price targets for $SEAT recently. We have seen 5 analysts offer price targets for $SEAT in the last 6 months, with a median target of $23.0.
Here are some recent targets:
- Jason Bazinet from Citigroup set a target price of $32.0 on 08/08/2025
- Maria Ripps from Canaccord Genuity set a target price of $23.0 on 08/06/2025
- Daniel Kurnos from Benchmark set a target price of $26.0 on 08/06/2025
- Brad Erickson from RBC Capital set a target price of $2.0 on 05/07/2025
- Tom Forte from Maxim Group set a target price of $3.0 on 05/07/2025
Full Release
CHICAGO, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced its Lowest Price Guarantee , a new program underscoring the company’s position as the most rewarding and value-driven app for live event fans.
With the Lowest Price Guarantee, live event fans can now purchase tickets through the Vivid Seats app with total confidence that they are finding the best price. If a fan finds the same ticket listed at a lower price on a qualifying competitor's site, Vivid Seats will match it, ensuring the best deal. Eligible fans will receive 115% of the price difference in Vivid Seats site credit, reinforcing the company’s promise to put fans first.
“The launch of our Lowest Price Guarantee doubles down on our commitment to strengthening our differentiated value proposition, giving fans unmatched value and transparency when buying tickets,” said Stan Chia, CEO of Vivid Seats. “We’re empowering fans to experience the thrill of live events knowing they’re getting the best price through our app and rewarding them along the way. It’s another step toward making Vivid Seats the most trusted and rewarding destination for live entertainment.”
As the official ticketing partner of ESPN, Vivid Seats is rolling out a national integrated marketing campaign for the launch of its Lowest Price Guarantee program with the world’s leading sports entertainment brand. The campaign features user-generated content (UGC) and creator content, showcasing real life fans sharing the electric, once-in-a-lifetime energy of live experiences; anchored by the confidence that comes from Vivid Seats’ Lowest Price Guarantee. The creative spot produced by cultural creative agency Young Hero debuts today on Disney streaming platforms which stream over 2,500 live events annually. Disney Streaming reaches more than 127 million global subscribers and over 700 live sports events per month. The campaign will include high-impact online placements across ESPN’s most popular sports front pages, including NFL, MLB, NBA and NCAA Football, through full front-page takeovers.
“Every fan story deserves its moment. Vivid Seats shapes those moments not just with access to lower priced seats but with care, craft, and flexibility in their brand work,” said Nick Panayotopoulos, ECD & Co-founder. “Young Hero is proud to support in translating that live emotion into lasting impact.”
The Lowest Price Guarantee adds to Vivid Seats’ growing suite of fan-first features designed to deliver unmatched value, flexibility, and fun. Through Vivid Seats Rewards , the industry’s only loyalty program that lets fans earn on every purchase, users unlock exclusive perks like surprise gifts, ticket upgrades, and special access. Fans can also enjoy Game Center , the company’s in-app free-to-play hub offering daily games where users can win credits and even free tickets every week. Vivid Seats uses All-in Pricing so that fans are able to see the total cost of a ticket once they start shopping. This clear upfront pricing creates an easier experience for fans to buy tickets and earn rewards on every purchase.
For full details and terms of the Lowest Price Guarantee program, visit https://priceguarantee.vividseats.com/
About Vivid Seats
Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Based on the belief that everyone should “
Experience It Live
,” the Chicago-based company provides exceptional value by providing one of the widest selections of events and tickets in North America and an industry leading Vivid Seats Rewards program where all fans earn on every purchase. Through its proprietary software and unique technology, Vivid Seats drives the consumer and business ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats has been recognized by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who want to have the best live experiences can start by downloading the Vivid Seats mobile app, going to vividseats.com.
About Young Hero
Founded in 2018, Young Hero is a forward-thinking cultural creative agency. A LatinX and women-owned company, Young Hero is determined to add value to the lives of future generations while shaping brands that matter to them. Offering big creative agency services, adaptable production solutions, and creator-led campaigns, Young Hero has gained a reputation for bringing superior craftsmanship and conceptual storytelling to brands.
Contacts:
Investors
Kate Africk
[email protected]
Media
Julia Young
[email protected]
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f4da32e6-8f55-41ee-9729-263c3059ede9
https://www.globenewswire.com/NewsRoom/AttachmentNg/98aefc83-b40c-47a9-b37f-9f18c45de4e6
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e080fcb7-a7b9-44a8-ba45-6b624b9c5a4c
