Vivid Seats announced a 1-for-20 reverse stock split effective August 5, 2025, approved by stockholders.
Quiver AI Summary
Vivid Seats Inc. has announced a 1-for-20 reverse stock split for its Class A and Class B common stock, effective at 5:00 p.m. Eastern Time on August 5, 2025. This means that every 20 shares will be combined into one share, and the new Class A common stock will start trading under the existing ticker symbol “SEAT” on August 6, 2025. Stockholders will receive a cash payment for any fractional shares resulting from the split. The reverse stock split, approved by stockholders on July 21, will not alter the percentage ownership or voting power of existing holders, and all outstanding warrants and equity-based awards will be proportionately adjusted. Vivid Seats, a leading online ticket marketplace, aims to connect fans with live events and has been recognized for its customer service. Further details on the split can be found in the company’s recent filings with the Securities and Exchange Commission.
Potential Positives
- Announcement of a 1-for-20 reverse stock split, which can help increase the stock price by reducing the number of shares outstanding.
- Reverse stock split approved by stockholders, indicating shareholder support for the company's strategic decisions.
- The reverse stock split will not affect stockholders' percentage ownership or voting power, providing stability and continuity for investors.
Potential Negatives
- The announcement of a reverse stock split indicates potential underlying issues with the company's stock price, which may signal to investors a lack of confidence in the company's market performance.
- Such reverse stock splits can be perceived negatively by the market, as they may suggest the stock is struggling to maintain its trading price.
- The requirement for cash payments in lieu of fractional shares could create inconvenience for shareholders, potentially leading to dissatisfaction among the investor base.
FAQ
What is the date of the Vivid Seats reverse stock split?
The reverse stock split will be effective at 5:00 p.m. Eastern Time on August 5, 2025.
What is the reverse stock split ratio for Vivid Seats?
The reverse stock split ratio is 1-for-20, meaning every 20 shares will combine into one share.
How will the reverse stock split affect stockholder ownership?
The reverse stock split will not affect stockholders’ percentage ownership or voting power, except for fractional shares.
When will the split-adjusted shares start trading?
The Class A common stock will begin trading on a split-adjusted basis on August 6, 2025.
Who is managing the reverse stock split process?
Continental Stock Transfer & Trust Company is acting as the exchange agent for the reverse stock split.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$SEAT Insider Trading Activity
$SEAT insiders have traded $SEAT stock on the open market 10 times in the past 6 months. Of those trades, 0 have been purchases and 10 have been sales.
Here’s a breakdown of recent trading of $SEAT stock by insiders over the last 6 months:
- EMILY T EPSTEIN (General Counsel) has made 0 purchases and 4 sales selling 31,998 shares for an estimated $79,126.
- RIVA BAKAL (Chief Supply/Customer Officer) has made 0 purchases and 3 sales selling 6,002 shares for an estimated $14,289.
- EDWARD PICKUS (Chief Accounting Officer) has made 0 purchases and 3 sales selling 2,188 shares for an estimated $5,245.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$SEAT Hedge Fund Activity
We have seen 58 institutional investors add shares of $SEAT stock to their portfolio, and 62 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- JANUS HENDERSON GROUP PLC removed 2,781,677 shares (-94.1%) from their portfolio in Q1 2025, for an estimated $8,233,763
- BOSTON PARTNERS added 2,697,796 shares (+152.9%) to their portfolio in Q1 2025, for an estimated $7,985,476
- MASSACHUSETTS FINANCIAL SERVICES CO /MA/ removed 2,253,849 shares (-54.0%) from their portfolio in Q1 2025, for an estimated $6,671,393
- VANGUARD GROUP INC removed 1,918,314 shares (-39.2%) from their portfolio in Q1 2025, for an estimated $5,678,209
- EMETH VALUE CAPITAL, LLC added 1,644,188 shares (+27.4%) to their portfolio in Q2 2025, for an estimated $2,778,677
- HARBOR CAPITAL ADVISORS, INC. removed 1,332,013 shares (-99.9%) from their portfolio in Q2 2025, for an estimated $2,251,101
- GRANAHAN INVESTMENT MANAGEMENT, LLC removed 1,258,118 shares (-37.2%) from their portfolio in Q1 2025, for an estimated $3,724,029
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$SEAT Analyst Ratings
Wall Street analysts have issued reports on $SEAT in the last several months. We have seen 3 firms issue buy ratings on the stock, and 1 firms issue sell ratings.
Here are some recent analyst ratings:
- Maxim Group issued a "Buy" rating on 05/07/2025
- Benchmark issued a "Buy" rating on 05/07/2025
- Canaccord Genuity issued a "Buy" rating on 05/07/2025
- B of A Securities issued a "Underperform" rating on 03/13/2025
To track analyst ratings and price targets for $SEAT, check out Quiver Quantitative's $SEAT forecast page.
$SEAT Price Targets
Multiple analysts have issued price targets for $SEAT recently. We have seen 6 analysts offer price targets for $SEAT in the last 6 months, with a median target of $3.0.
Here are some recent targets:
- Brad Erickson from RBC Capital set a target price of $2.0 on 05/07/2025
- Tom Forte from Maxim Group set a target price of $3.0 on 05/07/2025
- Daniel Kurnos from Benchmark set a target price of $3.0 on 05/07/2025
- Maria Ripps from Canaccord Genuity set a target price of $4.0 on 05/07/2025
- Cameron Mansson-Perrone from Morgan Stanley set a target price of $3.75 on 03/13/2025
- Curtis Nagle from B of A Securities set a target price of $2.6 on 03/13/2025
Full Release
CHICAGO, Aug. 04, 2025 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (NASDAQ: SEAT) (“Vivid Seats”), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced a 1-for-20 reverse stock split of its Class A and Class B common stock (the “Reverse Stock Split”), effective at 5:00 p.m. Eastern Time on August 5, 2025. The Class A common stock will begin trading on the Nasdaq Global Select Market on a split-adjusted basis under the existing ticker symbol “SEAT” when the market opens on August 6, 2025. The new CUSIP number for the Class A common stock following the Reverse Stock Split is 92854T209.
The Reverse Stock Split was approved by Vivid Seats’ stockholders on July 21, 2025, with the final ratio subsequently determined by Vivid Seats’ Board of Directors. As a result of the Reverse Stock Split, every 20 shares of common stock will automatically be combined into one share of common stock. Class A stockholders who would otherwise be entitled to receive a fractional share will instead be entitled to receive, in lieu thereof, a cash payment. The Reverse Stock Split will not affect any stockholder’s percentage ownership interest or voting power in Vivid Seats, other than as a result of the treatment of fractional shares. All of Vivid Seats’ outstanding warrants, including its public warrants trading on the Nasdaq Global Select Market under the ticker symbol “SEATW,” and equity-based awards will be proportionately adjusted (including applicable exercise prices) in accordance with their respective terms.
Vivid Seats’ transfer agent, Continental Stock Transfer & Trust Company, is acting as the exchange agent for the Reverse Stock Split. Stockholders who hold their shares electronically in book-entry form will receive a transaction statement indicating the number of shares held after the Reverse Stock Split, along with a cash payment in lieu of any fractional shares. Stockholders who hold their shares through a bank, broker, or other nominee will have their positions adjusted to reflect the Reverse Stock Split, and receive a cash payment in lieu of any fractional shares, in accordance with the processes of their respective bank, broker, or nominee.
More information regarding the Reverse Stock Split can be found in Vivid Seats’ definitive proxy statement on Schedule 14A filed with the Securities and Exchange Commission on July 11, 2025.
About Vivid Seats
Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Based on the belief that everyone should “ Experience It Live ,” the Chicago-based company provides exceptional value by providing one of the widest selections of events and tickets in North America and an industry leading Vivid Seats Rewards program where all fans earn on every purchase. Through its proprietary software and unique technology, Vivid Seats drives the consumer and business ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats has been recognized by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who want to have the best live experiences can start by downloading the Vivid Seats mobile app, going to vividseats.com, or calling 866-848-8499.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “can,” “continue,” “could,” “design,” “estimate,” “expect,” “forecast,” “future,” “goal,” “intend,” “likely,” “may,” “plan,” “project,” “propose,” “seek,” “should,” “target,” “will,” and “would,” as well as similar expressions which predict or indicate future events and trends or which do not relate to historical matters, are intended to identify such forward-looking statements. The forward-looking statements in this press release relate to, without limitation, the timing of the Reverse Stock Split and its impact on Vivid Seats’ stockholders. Forward-looking statements are not guarantees of future performance, conditions, or results, and are subject to risks, uncertainties, and assumptions that can be difficult to predict and/or are outside of Vivid Seats’ control. Therefore, actual results may differ materially from those contemplated by any forward-looking statements. Important factors that could cause or contribute to such differences include, but are not limited to, Vivid Seats’ ability to implement the Reverse Stock Split on the anticipated timing or at all, Vivid Seats’ ability to achieve the anticipated benefits of the Reverse Stock Split, and other factors discussed in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of Vivid Seats’ most recent Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, and other filings with the Securities and Exchange Commission. You should not place undue reliance on forward-looking statements, which speak only as of the date of this press release. Except as required by applicable law, Vivid Seats undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
Contacts:
Investors
Kate Africk
[email protected]
Media
Julia Young
[email protected]