Viomi Technology appoints Malaysian singer Shila Amzah as brand ambassador, launching AI water purifier INNO in Malaysia on October 30.
Quiver AI Summary
Viomi Technology Co., Ltd, a leading provider of home water solutions in China, has appointed Malaysian singer Shila Amzah as its brand ambassador in Malaysia. The announcement coincides with the upcoming launch of Viomi's new AI water purifier, INNO, scheduled for October 30, which aims to improve drinking water quality for households. Founder and CEO Xiaoping Chen expressed excitement about the partnership, highlighting it as part of the company's strategy to expand into Southeast Asia. Viomi is committed to innovation in water purification through AI technology and has developed a distinctive business model that enhances user experience and promotes healthy living by making water purification more accessible and efficient.
Potential Positives
- Appointment of renowned Malaysian singer Ms. Shila Amzah as brand ambassador enhances Viomi's brand visibility in Southeast Asia.
- Launch of the new AI water purifier, INNO, demonstrates Viomi's commitment to innovative and high-quality drinking water solutions.
- Pre-sale availability of the INNO purifier indicates strong market interest and potential for increased sales in Malaysia.
- Strategic focus on Southeast Asian expansion aligns with Viomi's mission of bringing sustainable smart water solutions to a broader customer base.
Potential Negatives
- Appointment of a brand ambassador might signal the company's struggle to establish a strong market presence in Malaysia without external promotion.
- Emphasis on the new AI water purifier may attract scrutiny regarding its actual technological advancements and effectiveness compared to existing market alternatives.
- The focus on expanding into Southeast Asia raises concerns about potential challenges in navigating diverse market regulations and consumer preferences in the region.
FAQ
Who is the new brand ambassador for Viomi in Malaysia?
Renowned Malaysian singer Ms. Shila Amzah has been appointed as Viomi's brand ambassador in Malaysia.
What product will Viomi launch in Malaysia?
Viomi will unveil its new AI water purifier, INNO, at the product launch event in Malaysia on October 30.
What is the significance of the INNO water purifier?
INNO features proprietary mineralization technology, aiming to provide smarter and safer drinking water for households.
How does Viomi's technology enhance water purification?
Viomi utilizes AI technology to simplify filter replacement and improve water quality monitoring for better user experience.
Where can I find more information about Viomi's products?
For more information, visit Viomi's official investor relations site at https://ir.viomi.com.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$VIOT Hedge Fund Activity
We have seen 10 institutional investors add shares of $VIOT stock to their portfolio, and 4 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- JPMORGAN CHASE & CO added 303,531 shares (+inf%) to their portfolio in Q2 2025, for an estimated $409,766
- RENAISSANCE TECHNOLOGIES LLC added 237,900 shares (+149.1%) to their portfolio in Q2 2025, for an estimated $321,165
- ACADIAN ASSET MANAGEMENT LLC added 167,630 shares (+24.1%) to their portfolio in Q2 2025, for an estimated $226,300
- BARCLAYS PLC added 80,169 shares (+inf%) to their portfolio in Q2 2025, for an estimated $108,228
- CITADEL ADVISORS LLC added 36,561 shares (+39.4%) to their portfolio in Q2 2025, for an estimated $49,357
- UBS GROUP AG removed 26,040 shares (-30.6%) from their portfolio in Q2 2025, for an estimated $35,154
- MILLENNIUM MANAGEMENT LLC removed 19,247 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $25,983
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
GUANGZHOU, China, Oct. 20, 2025 (GLOBE NEWSWIRE) -- Viomi Technology Co., Ltd (“Viomi” or the “Company”) (NASDAQ: VIOT), a leading technology company for home water solutions in China, today announced the appointment of renowned Malaysian singer Ms. Shila Amzah as its brand ambassador in Malaysia. Ms. Amzah will join Viomi for a product launch event in Malaysia on October 30, where the Company will unveil its new AI water purifier, INNO, designed to bring a smarter and safer drinking water lifestyle to local households.
Mr. Xiaoping Chen, Founder and CEO of Viomi, commented: “We are thrilled to welcome Ms. Shila Amzah as our brand ambassador in Malaysia. Together, at our upcoming product launch event, we will unveil our new AI water purifier – INNO. Featuring Viomi’s proprietary mineralization technology, INNO is already available for pre-sale in Malaysia, which embodies our commitment to a high-quality, healthy lifestyle and is poised to redefine the home drinking water experience for consumers.
“Since its founding, Viomi has been dedicated to innovating in water purification. The Company continuously refines its household water purification solutions, using AI technology to create new possibilities for healthy living while driving the industry forward. This partnership with Ms. Amzah is a key step in Viomi’s strategy to expand into the Southeast Asian market, and will better showcase Viomi’s brand mission of ‘AI for Better Water,’ aiming to bring a more wonderful, healthy, and sustainable smart experience to household users worldwide.”
About Viomi Technology
Viomi’s mission is “AI for Better Water,” utilizing AI technology to provide better drinking water solutions for households worldwide.
As an industry-leading technology company in home water solutions, Viomi has developed a distinctive “Equipment + Consumables” business model. By leveraging its expertise in AI technology, intelligent hardware and software development, the Company simplifies filter replacement and enhances water quality monitoring, thereby increasing the filter replacement rate. Its continuous technological innovations extend filter lifespan and lower user costs, promoting the adoption of water purifiers and supporting a healthy lifestyle while effectively addressing the rising global demand for cleaner, fresher and healthier drinking water. The Company operates a world-leading “Water Purifier Gigafactory” with an integrated industrial chain that boasts optimal efficiency and facilitates continuous breakthroughs in water purification. This state-of-the-art facility enables Viomi to achieve economies of scale and accelerate the global popularization of residential water filtration.
For more information, please visit: https://ir.viomi.com .
For investor and media inquiries, please contact:
In China:
Viomi Technology Co., Ltd
Claire Ji
E-mail:
[email protected]
In the United States:
Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail:
[email protected]
A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/a71f931c-2c6b-4b12-a4b9-f3cdc40df748
