Verisk Sells Verisk Marketing Solutions to ActiveProspect to Enhance Marketing Capabilities

Verisk sells Verisk Marketing Solutions to ActiveProspect, enhancing its focus on the global insurance industry.

Quiver AI Summary

Verisk has announced the sale of Verisk Marketing Solutions (VMS) to ActiveProspect, a leader in consent-based marketing. VMS, which specializes in marketing solutions across various industries, enhances capabilities in lead orchestration and marketing intelligence while prioritizing consumer data security. The sale aligns with Verisk's focus on the insurance sector and aims to foster long-term growth for VMS. ActiveProspect's acquisition is expected to strengthen its offerings in identity resolution and marketing intelligence, providing valuable resources for its enterprise customers. The transaction was advised by TD Securities and legal advisors from Davis Polk Wardwell LLP and Munck Wilson Mandala LLP.

Potential Positives

The sale of Verisk Marketing Solutions (VMS) aligns with Verisk's strategic focus on the global insurance industry, allowing the company to concentrate resources on its highest-growth opportunities.
This transaction enables VMS to better serve its customers and invest in future growth and product development, enhancing the company's positioning in the marketing solutions market.
The acquisition by ActiveProspect adds significant capabilities to its software platform, indicating strong future potential for VMS due to its established customer base and innovative offerings.

Potential Negatives

The sale of Verisk Marketing Solutions may indicate a shift in Verisk's strategic focus, raising concerns about potential impacts on their overall service offering in marketing solutions.
This divesture could lead to a loss of revenue from VMS, which may have contributed significantly to Verisk's earnings.
There is a risk that the acquisition by ActiveProspect may lead to changes in service quality or focus that could alienate existing VMS customers, affecting Verisk's reputation in the industry.

FAQ

What is the recent announcement from Verisk?

Verisk has sold Verisk Marketing Solutions (VMS) to ActiveProspect to focus more on the global insurance industry.

What does Verisk Marketing Solutions (VMS) offer?

VMS provides consent-verified lead orchestration, identity resolution, and marketing intelligence for both insurance and non-insurance industries.

Why did Verisk sell VMS?

The sale aligns with Verisk's strategic focus on the insurance sector and allows VMS to grow and innovate further.

Who acquired Verisk Marketing Solutions?

ActiveProspect, a consent-based marketing platform, acquired VMS to enhance its data capabilities and marketing solutions portfolio.

What role did financial advisors play in the transaction?

TD Securities acted as a financial advisor for Verisk, while Munck Wilson Mandala LLP advised ActiveProspect during the sale.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$VRSK Insider Trading Activity

$VRSK insiders have traded $VRSK stock on the open market 16 times in the past 6 months. Of those trades, 4 have been purchases and 12 have been sales.

Here’s a breakdown of recent trading of $VRSK stock by insiders over the last 6 months:

NICHOLAS DAFFAN (Chief Information Officer) has made 0 purchases and 2 sales selling 10,840 shares for an estimated $2,910,702.
LEE SHAVEL (Chief Executive Officer) has made 0 purchases and 4 sales selling 4,400 shares for an estimated $1,070,377.
ELIZABETH MANN (Chief Financial Officer) has made 0 purchases and 6 sales selling 1,800 shares for an estimated $451,608.
CHRISTOPHER JOHN PERRY purchased 1,000 shares for an estimated $259,800
JEFFREY J DAILEY purchased 500 shares for an estimated $108,515
GREGORY HENDRICK purchased 500 shares for an estimated $108,070
SABRA R. PURTILL purchased 450 shares for an estimated $98,077

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$VRSK Revenue

$VRSK had revenues of $768.3M in Q3 2025. This is an increase of 5.93% from the same period in the prior year.

You can track VRSK financials on Quiver Quantitative's VRSK stock page.

$VRSK Congressional Stock Trading

Members of Congress have traded $VRSK stock 5 times in the past 6 months. Of those trades, 2 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $VRSK stock by members of Congress over the last 6 months:

REPRESENTATIVE GILBERT RAY CISNEROS, JR. purchased up to $15,000 on 11/18.
REPRESENTATIVE JULIE JOHNSON sold up to $15,000 on 11/03.
REPRESENTATIVE VAL T. HOYLE sold up to $15,000 on 09/23.
REPRESENTATIVE LISA C. MCCLAIN has traded it 2 times. They made 1 purchase worth up to $15,000 on 08/04 and 1 sale worth up to $15,000 on 08/13.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.

$VRSK Hedge Fund Activity

We have seen 465 institutional investors add shares of $VRSK stock to their portfolio, and 500 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

MASSACHUSETTS FINANCIAL SERVICES CO /MA/ removed 1,616,818 shares (-38.6%) from their portfolio in Q3 2025, for an estimated $406,645,895
FMR LLC removed 1,288,012 shares (-22.9%) from their portfolio in Q3 2025, for an estimated $323,947,898
D. E. SHAW & CO., INC. added 1,273,460 shares (+196.4%) to their portfolio in Q3 2025, for an estimated $320,287,924
UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC added 1,066,659 shares (+66.1%) to their portfolio in Q3 2025, for an estimated $268,275,405
T. ROWE PRICE INVESTMENT MANAGEMENT, INC. removed 910,413 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $228,977,973
NUVEEN, LLC removed 789,156 shares (-64.5%) from their portfolio in Q3 2025, for an estimated $198,480,625
TD ASSET MANAGEMENT INC removed 694,908 shares (-51.8%) from their portfolio in Q3 2025, for an estimated $174,776,311

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$VRSK Analyst Ratings

Wall Street analysts have issued reports on $VRSK in the last several months. We have seen 6 firms issue buy ratings on the stock, and 1 firms issue sell ratings.

Here are some recent analyst ratings:

Barclays issued a "Overweight" rating on 10/30/2025
RBC Capital issued a "Outperform" rating on 10/30/2025
Wells Fargo issued a "Overweight" rating on 10/30/2025
JP Morgan issued a "Overweight" rating on 10/30/2025
Rothschild & Co issued a "Sell" rating on 10/16/2025
Seaport Global issued a "Buy" rating on 10/01/2025
Wolfe Research issued a "Outperform" rating on 09/03/2025

To track analyst ratings and price targets for $VRSK, check out Quiver Quantitative's $VRSK forecast page.

$VRSK Price Targets

Multiple analysts have issued price targets for $VRSK recently. We have seen 12 analysts offer price targets for $VRSK in the last 6 months, with a median target of $272.5.

Here are some recent targets:

Toni Kaplan from Morgan Stanley set a target price of $270.0 on 12/17/2025
Manav Patnaik from Barclays set a target price of $275.0 on 10/30/2025
Ashish Sabadra from RBC Capital set a target price of $250.0 on 10/30/2025
Andre Benjamin from Goldman Sachs set a target price of $239.0 on 10/30/2025
David Motemaden from Evercore ISI Group set a target price of $250.0 on 10/30/2025
Andrew Steinerman from JP Morgan set a target price of $250.0 on 10/30/2025
Jason Haas from Wells Fargo set a target price of $300.0 on 10/30/2025

Full Release

Jersey City, NJ, Jan. 08, 2026 (GLOBE NEWSWIRE) -- Verisk (Nasdaq: VRSK), a leading strategic data analytics and technology partner to the global insurance industry, today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform. VMS, part of Verisk’s underwriting division, provides leading marketing solutions for customers in both insurance and non-insurance industries.

VMS is an industry leader in consent-verified lead orchestration, identity resolution, and marketing intelligence. The company empowers marketers and data teams in consumer-facing industries to reach the right person, with the right message, at the right time—always with consumer data security and privacy at the forefront. VMS was formed through the successful integration of Jornaya and Infutor.

Transaction Details

The sale of VMS aligns with Verisk’s strategic focus on serving and connecting the global insurance industry, and best positions VMS for long-term growth and product development for all markets it serves.

“This transaction reaffirms our commitment to focusing on data, analytics and technology solutions for the global insurance industry while also demonstrating our discipline to invest in our highest-growth and return-on-invested-capital opportunities,” said Lee Shavel, president and CEO of Verisk. “The VMS team has built a differentiated, privacy-first platform and this transaction will ensure VMS has the opportunity to serve its customers and invest as needed in the years ahead.”

ActiveProspect, backed by Five Elms Capital, acquired VMS to complement its software platform offering with robust data capabilities, expanding into the Identity Resolution and Marketing Intelligence space.

“We are excited to bring the VMS and ActiveProspect teams together,” said Steve Rafferty, CEO of ActiveProspect. “VMS adds a proven portfolio of identity resolution solutions and consumer insights purpose-built for marketing. They also bring a significant roster of large enterprise customers, accelerating our ability to serve marketing, data, and analytics teams with identity and marketing intelligence solutions.”

TD Securities acted as a financial advisor and Davis Polk Wardwell LLP as a legal advisor to Verisk in connection with the transaction. Munck Wilson Mandala LLP acted as legal advisor to ActiveProspect.

About Verisk
Verisk (Nasdaq: VRSK) is a leading strategic data analytics and technology partner to the global insurance industry. It empowers clients to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud and make informed decisions about global risks, including climate change, catastrophic events, sustainability and political issues. Through advanced data analytics, software, scientific research and deep industry knowledge, Verisk helps build global resilience for individuals, communities and businesses. With teams across more than 20 countries, Verisk consistently earns certification by Great Place to Work and fosters an inclusive culture where all team members feel they belong. For more, visit Verisk.com and the Verisk Newsroom .

About ActiveProspect
ActiveProspect empowers performance marketers to identify and acquire prospects at scale. Its consent-based marketing platform helps brands and publishers streamline lead buying and selling by providing an all-in-one solution for TCPA compliance , identity data enrichment & validation, lead orchestration, and vendor management. ActiveProspect’s TrustedForm product certifies over 1 billion opt-in leads annually and is the gold standard for documenting prior express written consent for TCPA compliance. For more information, visit www.activeprospect.com .