Ulta Beauty and Target announced they will not renew their Ulta Beauty at Target shop-in-shop partnership when the current agreement ends in August 2026.
- The Ulta Beauty at Target experience will continue in stores and online until August 2026.
- Partnership launched in 2021, offering prestige beauty with linked Ulta Rewards and Target Circle accounts.
- Linked rewards accounts will continue to earn points on eligible purchases through August 2026.
- Ulta plans to launch Ulta Beauty Marketplace later this year to expand online offerings.
- Target will maintain a differentiated beauty assortment and in-store experiences post-partnership.
- Both companies will support teams and partners during the transition period.
Relevant Companies
- ULTA — May adjust retail strategy following the end of Target partnership.
- TGT — Will seek new beauty partnerships to fill Ulta's exit in 2026.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
.jpg)
